Key issues to consider for a website refresh

Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company 24/7. Today a website is an intrinsic element of a company"€™s marketing mix so it"€™s essential to get it right. SMEs don't have the big budgets, teams and agencies of corporates so the approach of continuous improvement isn't realistic here. But what are the secrets to success for a redesign which need to go into the business case? Here are what I think are the main issues which we find arise again and again in a site redesign. They're also useful to forward to CEOs and others that need convincing.

1.       Decide your objectives

What do you want to get out of your website? To generate leads To…