It’s important to follow best practices when presenting your user tests findings to your stakeholders and colleagues. Here’s how to do this.
You’ve done all the logistical work — creating user profiles, recruiting representative users, running your test, and collecting reams of data. Now it’s time to share what you’ve learned.
But, unless you want to make peoples’ eyes gloss over, you’ll need to make sure your ‘insights’ report really resonates with your audience. Accomplish this by following these five guidelines and you’ll soon grow your influence in your organization.
1. Provide key background information
Before you present your findings, be sure to ‘set the stage’. Summarize things like:
What site/app/product was tested.
Why it was tested (your study goals).
Who participated in the test (the users).
How it was tested (the methodology).
Without this context, and especially the ‘why’ explanation, your audience may not pay attention to what you say next.
Only then, after you…
Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors
Modern customers don’t just want to buy a great product or subscribe for dependable service - they also want the overall purchase experience to be enjoyable and are ready to pay more for this. No wonder, businesses that offer better experiences to their customers earn between 4% and 8% above their competitors.
According to McKinsey, 70% of buying experiences are based on how consumers feel they are being treated. Something as simple as saying ‘thank you’ to your customers after a purchase can improve their impression of your brand immensely.
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Of course, when customers feel special or cared for,…
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice
User experience describes how a person feels when interacting with technology. It’s a simple enough concept, but online business owners the world over so often get it wrong.
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice.
It means asking questions like:
'Are my users able to navigate around my site easily?'
'Can they find everything they want within a few seconds?'
'Are they being distracted by confusing design features?'
'Are they frustrated by hidden information?'
But exactly how important is user-experience and how can you ensure your website is up to scratch? In this brief blog, I’ll provide you with the answers.
How important is user experience?
Creating captivating designs…
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?
Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles.
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What…
The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there
This is the third part of this step-by-step guide taking you through how to build and launch your website. Let me quickly remind you of those things that we learned in part one and part two.
In part one we looked at choosing a domain name and what you should consider when doing so. We also went through buying that domain name and how it could be beneficial to keeping the hosting and domain name separate. This part of the guide also went through some of the most popular CMS options.
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Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how
We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I want to keep on with this journey into the world of website building for non-techies.
Before we plunge into the next steps, let me refresh your memory about the previous ones covered in part one.
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First of all, I spoke about the right choice of the domain name (DN) - it should be a worthwhile and unique one. Keeping it short, expressing what your business is about and the including keywords are three factors…
In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners
Website building has already become a real must-have for any business. Just take a closer look at today’s business structure! There is no startup or young company that can enter the global market without an online presence.
Business owners all over the globe do their best to stand out from the crowd. As a result, the amount of different newborn technologies increases every season.
Do you remember those days when running a primitive site was a big deal and real luxury? Fortunately, in 2019, things are not so expensive or complicated. Nowadays, you can run a professional website and customize it to suit your needs without trouble.
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When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300%
There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about the most important part of creating a great brand: the customer-business relationship.
Often, the reason that a customer comes back to buy from your business is the perception they have about your brand. If their experience was positive and they enjoyed your product, there is very little convincing needed to get them to convert once again.
This is why cultivating meaningful relationships with customers is so important. In fact, when customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% and they are far more likely…
Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance
Exactly why is cybersecurity important for SEO?
If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. Though they range in threat-level, security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance.
Despite the ubiquitous threat, it seems digital marketers rarely feel the need to delve too deeply into the security space. Many believe it is simply not in their remit or not their problem.
As strategies for SEO and cyber attacks have evolved side-by-side, it’s become clear that security is something that digital marketers need to actively pay attention to. An effective SEO consultant must be well-versed enough to inform their clients on best…
The evidence conclusively shows that a site with optimized website speed will equal more revenue
It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect a fast user experience.
The Undeniable Case for Optimal Website Speed
Plenty of big companies and extensive research projects confirm how much consumers value a fast site.
For instance, big names like Firefox, Netflix, and even the Obama Campaign found that optimizing web speed results in higher conversion rates and better sales.
A study by Brian Dean for Backlink recently found optimal website speed to be one of the most significant factors in determining a high Google ranking position.
Roxanna Elliot of Performance Metrics reports that 9.6% of visitors will bounce when a page takes only two seconds to load, while…
