Tesco International use viral videos to make an impact at a low cost

At our #DigitalImpact2014 conference a range of brands shared their successes and hiccups on Digital Transformation. One example that stood out for me, and I thought would be interesting to share, is this international marketing campaign. The marketing challenge for this campaign was that Tesco, although a household name in the UK, is entering new markets with its online grocery delivery service without a good level of awareness. It is looking to raise awareness amongst a younger generation who are using TV less than traditionally. Part of the solution was these humorous,  lighthearted Youtube videos, which This example shows how these videos 'went viral' in Poland. It's a great example of a campaign to show how entertaining and tongue in cheek content can appeal to different cultures. It started off as a low budget trial in Poland, and the videos reached…

My pick of the 6 of the world’s most creative demonstration videos

Today, demonstration videos are as essential as websites. Consumers searching for a product or service online expect a more interactive experience. They want to know how a product works and what its major benefits are for them. And they want to know quickly, and without wading through a whole heap of written explanations. Demonstration videos give you a chance to show off your new product or service, and reach a wider audience at the same time. After all, you may think your new product is brilliant, but not all products are as intuitive as the iPhone. And while your enthusiasm for it may be infectious when you’re talking to customers, you don’t have the time to talk to everybody, and anyway you don’t want to limit your reach. (more…)…

In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to look in more detail at 5 of the key reporting features available in YTA. To get ideas and inspiration on creating the right type of videos and YouTube brand channel to maximise video plays and sales, see our new guide to YouTube Marketing. Recommended Guide: Smarter YouTube Marketing Create a content plan and setup your brand channel correctly to make better use of YouTube. Download our YouTube Marketing Guide.

1 Youtube Traffic Source…

Tips for integrating video as part of content marketing

"The next big thing in content marketing is video,"

...so said, nearly everyone in 2013.

Rather than attempt to convince you of this as a consumer of brands or a business, in this article I'd like to show and advise as to how as part of integrated content strategy, video content can work hard for you and deliver results.

The growing popularity of online video

Online video is big business and it's visibility and the demand for it is statistically astounding. The Content Marketing Institute report the following stats to help paint a picture:

On-line video has increased eightfold in five years.In 2016 the gigabyte equivalent of all the movies ever made in the history of film will move across networks every 3 minutes.It will take 6million years to watch all the video that will uploaded in one month, in 2016.Video will be 55% of all internet…

Who are your audience on YouTube and what turns them on or off?

For any serious video content creator, YouTube Analytics (YTA) is an essential tool. Using YTA regularly is the only way to assess the performance of your YouTube channel and to see any significant changes or patterns in your audiences’ behaviour. The insights that YTA provides are designed to highlight to creators what they need to do to make better videos. If you are approaching your video output strategically, YTA is your means to regularly assessing the performance of your videos and using those insights to constantly improve your content and audience strategies.

This is an introduction to the main features of YouTube Analytics. The guide is divided into two sections; firstly, using YTA to help you build your audience and secondly, using YTA to improve audience engagement.

SECTION A - Building an audience

1 Who are your viewers?

The Demographics feature in…

Did you know that YouTube is now the second largest search engine? Here's some proof of its importance and techniques to engage your audience

Value: [rating=5] Our commentary: For the last 2 years You Tube has been widely recognised by most as the second largest search engine in the US, if not worldwide. First reported in October 2008 (view article) YouTube has continued to dominate as a video orientated social network.

(more…)…