Chart of the Day: B2B buyers are 26% more likely to use Twitter
Social Media can have a strong impact on B2B Buyers, as they are influenced by information they find on your business. It is important to understand which social networks these customers are using to view your content, but how you are integrating your social media strategy into your wider marketing plans? Research by Global web index found that 26% of B2B buyers are more likely to use Twitter and 28% will follow a business on social media.
Businesses who take note of this behaviour will be able to capitalise on the influence of social media and start to see a significant impact on growth and sales.
Explore how your business can make the most of Social Media with our range of guides, and templates.
Source: Global Web Index
Sample: Global Web index…
How to boost your social media marketing with the power of visual storytelling
On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim at your customers — how do we make our story rise above the cacophony?
As Picfair’s community and content manager, working with publishers and content creators across the globe daily, a constant theme in my work has been ensuring images are used to maximise the potency of any social media content. Here are some actionable steps to improve your visual storytelling on social media.
1. Be Human
The need for stories that strike an emotional chord has never been more important. Joe Pulizzi, CEO of Content Marketing Institute recently wrote: “In past years, a term that was frequently mentioned at Content Marketing World was “relevance.” Six years later, that sentiment has evolved…
Live streaming offers great opportunities, but without planning, you could be flirting with disaster.
You wouldn't be alone if you hadn't winced once or twice because of a social media blunder you'd seen unfolding or read about in the press.
Perhaps you've spotted an offer that has gotten out of hand, seen an ill-thought-through initiative that's simply jumped on the bandwagon, or read about the totally inappropriate handling of a relatively simple error.
Whichever it was, social media mistakes are easily done without proper planning.
And let's face it, things move quickly in this industry.
With the constant conversation and rapid developments amongst the different platforms, it's pretty likely that you'll have missed an update before you've even finished your morning coffee.
So as we head into another year of exciting enhancements and who-knows-what new launches, we've launched a new…
Your LinkedIn and social media audience is an asset. Focus on nurturing relationships with them before you start worrying about how well you're managing your social media channels.
Between 75% and 97% of buyers are on-line, researching the type of services you provide right now and approximately 52% of them will buy something, immediately, as a result of this research. In fact, a recent study of social media demographics by author, marketer and speaker @WarrenKnight, indicates that 88% of all Pinterest users purchased a product they'd pinned. However, with many Pinterest users following big brands, it's not going to be easy for you to be included in the list of companies who benefit from this activity unless you've built and nurtured an audience.
There is a growing movement, on the web, of marketing experts, who are suggesting that even some of the most revered social…
How to harness the power of user-generated content
User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral. With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.
Social media marketing professionals understand the value of attracting customers. Much time, money, and energy is spent on marketing budgets in order to share quality content, hold product sweepstakes, and invest in attractive landing page designs to increase conversions.
While these and similar efforts play a significant role in boosting social media exposure, the actual direct customer ‘voice’ in the form of user-generated content hasn’t been receiving sufficient attention in social media efforts. This is unfortunate, as content - whether in the form of a product review or a customer-uploaded photo - has immense potential for leveraging social media marketing campaigns.
According to a Social Media Link infographic,…
Advertising options come to Pinterest, a year after it launched 'Buy it Buttons' on Pins to get e-commerce traffic
Importance: [rating=4] (For Advertisers, particularly for B2C brands).
Recommended source: Pinterest's blog
Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like 'boosting' or promoting a post via Facebook. This move has been some time in the making, as Pinterest launched 'Buyable Pins' back at the end of June 2015. These let users buy products straight from Pinterest, and were seen as a great way for Pinterest to monetize by facilitating e-commerce transactions. Pinterest decided not to take any commission on sales from Buyable Pins, so that prices on Pinterest could be the exact same as on the retailers site. Now that they've built up plenty of e-commerce traffic, Pinterest have taken the logical next step of monetizing the platform via an ad product…
Involve Your Pets - A Strategy For Successful Content And Social Media Fundraising
Clever fundraising ideas for charity giving are a must these days, when people are rather jaded from years of the same old coffee mornings and bake sales. If you’re after inspiration for something a little different, that might attract new fundraisers to your event, why not lead with the new trend – pet participation.
Content is key for any campaign and fundraising event, and a strong marketing strategy should contain priority content areas to promote. Cancer Research UK’s fundraising Best Paw Forward campaign in 2013 is a great example of this and could give you the inspiration you need to run a pet-focused fundraiser of your own and help charities with donations.
Why is having a key content marketing strategy important to fundraising events? It makes sure you socially target the right…
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March 16, 2016
Overcoming objections to use of social media in not-for-profit organisations
Social media can be beguiling, stimulating, addictive, confusing and at times downright frustrating. In my experience, Not for Profits, like commercial organisations, are still grappling with how much valuable staff time and resource should be deployed to this burgeoning and proliferating media.
In order to fully embrace and capitalise on social media often objections, real or perceived, need to be overcome to win over internal stakeholders. Common concerns include:
Suppose people post negative comments about us?
How can we control it?
Do we need 24/7 resourcing?
How can we prove that it works?
Isn’t this distracting us from the important work we’re doing?
Do we have enough content to be able to have a credible presence?
Although charities face the same challenges of many other professional organisations, they do have some distinct advantages:
Source of truth and integrity: Trust as we all know is very important online and, like all…
Use these less well-known Social Media tools and Hacks to Get Things Done
The world of social media is a busy place. A very busy place. And this means that it can often feel like you're shouting into the wind with your social media campaigns. Indeed, if you approach social media without a strategy and without the right tools, your social media activity may amount to exactly this.
The good news, however, is that, as social media has grown, more and more tools have become available that can help the shrewd social media marketer do their job more effectively. These include tools for scheduling posts, tracking follower/fan demographics, refining content, creating social media calendars, and much, much more.
It’s hard to imagine running a decent social media marketing campaign without using at least some of these tools. And the very best social media marketers often use a variety of tools and make sure…
Strategic social media mistakes
It's good to see an infographic which focuses on 'strategic mistakes' and covers more than the social media tactics. How many of us are still manually posting content or our managers are measuring our social media content based on the 'quantity' of followers rather than the 'quality', results and their profile?
Thanks to Jason Squires for bringing these to the forefront of our minds, as many times we are aware of our mistakes but may feel captured in a web which we can't escape from, due to resources or other challenges.
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