These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021
If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place to increase your brand’s exposure, generate more leads, and even service customers.
But it’s not as easy as it sounds. If it were, everybody would be doing it, and doing it well. It takes a certain level of planning and tact to get the most out of social media marketing. Hopefully, these tricks will help you with your customer acquisition strategy on social…
Why social media is a must-use tool in conjunction with your call centre’s customer service efforts
In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen as two different entities with two different goals; social media used to create brand awareness and call centres used to provide customer service. But more and more companies are becoming aware of the benefits of integrating social media into their daily customer service activities to improve business process management overall.
Research shows that today, customers prefer using social media for customer service rather than picking up the traditional phone and making a phone-call. One in three social media users prefer customer service through social channels, and customers will spend between 20-40% more with companies who engage with them through social media. Combining social media and customer service clearly makes for…
Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted
YouGov data suggests the app has erased two years of work in just a few months, as Snapchat's impression score and satisfaction score has dropped significantly.
The survey asked users in the Unites States (US) aged 18-34, who'd then fall into the millennial category, to rate how satisfied with the SnapChat brand. YouGov do continuous tracking of brands including Snapchat, as part of their BrandIndex product.
As you can see from the chart above those aged 18-34 have reported a massive drop in terms of a positive impression with Snapchat. As you can see from the chart below, there is a massive drop in satisfaction too.
Those aged 18-34 have suddenly recorded a more negative impression of Snapchat and a…
If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days
Not to imply that anyone has truly reinvented the wheel here. For the most part, brands on social media have always used it as a means for finding and educating prospects, raising brand awareness and building communities of fans.
On the other hand, B2B marketers’ objectives in general, and on social media specifically, have been evolving.
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Bizible’s most recent State of Pipeline Marketing Report demonstrates that instead of prioritizing demand and lead…
In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news.
Social media channels offer the most granular way for marketers to identify real people. They allow marketers to not only know when they’re advertising to males, females, young adults, or retirees, but also to cross-reference basic demographics with profile data, behavior, interests, and users’ social graphs in order to qualify audiences at a level superior to other advertising channels.
The ability to target exactly who you want and to take attributes from your CRM data and consumer preferences specific to how they interact with your brand is a unique advantage of social advertising. For instance, the San Antonio Spurs tested a variety of creatives for Facebook’s link ads to encourage a custom…
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers
People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete.
There’s a reason why these types of contests and giveaways work so well: They build excitement and attract potential customers. If the giveaway is newsworthy (even if it’s not $1 billion-newsworthy), it still creates buzz and encourages people to share among friends.
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Social Media and Branding
Social media has the power to transform the way we connect with brands and one another.…
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties
In a recent report by Ofcom, 'The international communications market 2017', global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although it's become a 'pay-to-play' arena for most businesses, there is still potential for organic reach if used correctly and strategically.
With the vast range of social media platforms readily available for marketers and advertisers to promote their products and services, one of the hardest challenges is determining which platform is best. However, not only do you need to know which platform your target audience is using, but which device they using and what geographical demo-graph is most popular to get a holistic view of where you need to target. All this customer research is vital to achieving…
Chart of the day: Have we become generation 'Treat yo self'? Social media trend analysis reveals why and what we are spending our money on this Christmas
Have you ever been Christmas shopping but found you only bought gifts for your self? This is a common theme on social media this year. 'Treat Yo Self Day' originated from Tom and Donna off 'Parks and Recreation' and the day caught on.
According to one source shoppers are self-gifting more than ever in 2017. But what’s driving this behavior? Crimson Hexagon looked at the conversation on social media, to unveil the reasons why people shop for themselves and discover what they buy for themselves.
The conversation around self-gifting has significantly increased over the years, going from 6.9k total posts in 2010 to 63.4k total posts in 2016. Popular hashtags around…
Chart of the day: Know how and where to target Generation Z consumers in 2018
Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels.
Targeting millennials has, in the past few years, become a buzzword for any business that wants to delve into the minds of consumers who want more brand engagement, charity-inspired campaigns, and tech-savvy marketing. However, Generation Z are, what some call, the future of social consumerism. Starting from the mid-1990's (approx 1995) these are the generation who live and breath online, where social media, staying connected and latest trends are vital to daily life.
By these dates, Generation Z are approximately 21-22 years old, starting their careers or in full swing knowing who they are and where they want to be. It is the generation where traditional advertising might not cut it anymore, they aren't looking…
Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can now Invoice buyers through PayPal via Messenger.
Instagram let you request to join a friend’s live video
Users can now request to join a live stream that they’re watching and, if accepted, can start broadcasting live as the host’s guest. Instagram launched the feature this week. To access this simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you will automatically join the live stream.
Instagram said:
Going live together is the best way to connect in real time and have fun with friends, even when you’re not together. With this update, friends have even more ways to quickly join…
