... advice on developing a social business strategy
If your work involves planning how social media and social business can support your business I recommend following the Ogilvy Slideshare channel.
Current trends in social media marketing
A recent share from the sister Social @ Ogilvy channel caught my eye recently. It's short, sweet and impactful with each current trend in social media supported by a visual.
Social Business Strategy
Also recently posted by John Bell, Global Managing Director of Social@Ogilvy, this outlines a "plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors)".
Social media for financial services
Only relevant if you work in this challenging sector, but…
Will social media become a broadcast channel?
We've reviewed the implications of previous reports by GlobalWebIndex; they're a really good source to inform your approach.
In their latest report, GlobalWebIndex revealed that 517 million individuals have created an account on Twitter, half actively used the platform in the past month, and half of those users had posted a tweet. On Facebook, 22 percent of the 845 million users that had visited Facebook in the past month did not make a single contribution.
We can also see the growing importance of Google+ and how social networks are often accessed on mobile or tablet.
Overall, the report suggests that consumers are moving focus in their use of social media, from publishing to the world and communicating with friends or peers, to digesting content from trusted…
Haphazard social media adoption is putting your brand at risk
A report earlier this year from Altimeter raises some interesting questions around how well brands are prepared to control social media as it proliferates throughout the organisation. It's an interesting and important question, since unlike any other marketing tactic, social media isn't actually about marketing first and foremost, it's about customers and their adoption of technology is changing the landscape for marketers every day. This change means that multiple stake-holders within an organisation are motivated to leverage social media, whether it's sales, customer service, product development or marketing, leading to a silo'd, poor customer experience.
Varied risks, the same solution: orientate around the consumer
Research and recommendations from Altimeter are heavily based around large, enterprise clients (Adobe, Avaya, Cisco, Hallmark, etc.) with an equally very heavy weighting towards B2B. It's easy to dismiss the insight if that's not your brand. However, the…
It depends whether you're content sharing or starting conversation
With so much written about the importance of marketing automation these days, the argument has touched on social media many times.
It makes sense too as social media becomes more important, we want to use social media more within our personal or brand marketing, so in turn we want to make that a good investment. Born from the world of email marketing automation of years ago, we now have products like Eloqua, Marketo and Genius, as well as smaller players such as Office Autopilot, all of which can enable large scale automation.
So can social media marketing be automated?
Of course it can - most importantly within Facebook and Twitter - Hootsuite is probably the best tool to use, and it's relatively cheap. Yet I have Scott Stratten's hilarious comment that that a unicorn is killed every time someone sends an automated tweet, I…
Practical actions to reach your audience and generate leads from social media
Have you heard of “social media fatigue”? It refers to a growing backlash against social media. As Facebook and Twitter users get inundated with incessant sales messages, increasing numbers are either un-following and un-fanning business pages, or worse, they are quitting social media altogether.
But don’t let this scare you off from running your social media activities. What works in your favour is the fact that many businesses don’t understand how social media works. Follow the following simple rules, and you’ll stand out from all the spam and sales messages:
Remember what social media was originally intended for. Its purpose was to create online communities where people with common interests could share ideas, information and chat to each other. It was never meant to be an advertising billboard. People…
5 marketing tips from a Premiership footballer
After a prolific rise to almost 1.7m Twitter followers in about 10 months, it appears that Joey Barton knows a thing or two about social media, or at least he has a natural handle on it.
At First 10, we've been working with Joey for about 12 months and it's remarkable how quickly he's understood and adapted to the social media landscape. From helping raise the profile of the Hillsbrough campaign to the rib-poking of Piers Morgan and commentary across sport, politics and culture, he's become somewhat of a Twitter enigma.
Having just designed and built Joey's new website - www.joeybarton.com - we can reveal that it has received some pretty serious attention with 135,000 unique visitors in the first 24 hours of go-live,…
5 Ideas to reinvigorate your social media interactions
Every social media marketer reaches a plateau in terms of the way they interact with their audience. It’s a state where you’ve been active for quite a while and have garnered a respectable number of fans and followers who you're interacting with in a set way. Being on a plateau isn’t bad - it’s comfortable, steady, and it’s a good state to be at if you’re planning your next move.
However, there are also some dangers of spending too much time on a plateau. Being too comfortable is a one way street to complacency, so while you’re free to bask in your respectable accomplishments, don’t stay on it for too long. Always be on the lookout for new social media heights that you can reach.
Not sure where to start? Below are some practical ideas you…
Tools and tips to bridge and enhance online/offline live events
This post by Lisa Harris, Nicole Beale and Graeme Earl reports on the findings of our Social Media in Live Events (SMiLE) action research project.
The project is looking at real and virtual communities interacting around a ‘live’ conference.
Our focus is to show the learning points from this experience that can be applied improve the effectiveness of future events
Research methodology
Before, during and after the event we monitored a range of social media tools to track how the tools were used by real and virtual delegates. We expected the tools to be used for information recording and sharing, network building and profile raising.
During the event we carried out interviews with conference participants about their experiences and interactions via Twitter, Storify, Flickr, Vimeo, LinkedIn, Facebook, QR codes and Corkboard.…
New report highlights the top luxury brands and the challenge of ongoing engagement
Firstly, it's important to remember that the luxury market really has been slow to adapt to social media marketing. Largely ignoring the channel in the early days, most likely since it's nothing akin to the world that luxury brands are used to, advertising orientated essentially. It's what they know, and how the communicate to the mass audience.
For a short period it seemed that luxury brands had come to truly appreciate social media’s ability to reach its customers, brands like Porshche and Burberry have started out and done very well, and let's not forget is was only 2010 when Prada, Jimmy Choo, Hugo Boss and Marc Jacobs set up their first online storefronts!
Today the most aggressive, or forward looking, of these companies are Macy’s, Sephora, Lancôme, Michael Kors and IWC,…
Or is it simply a case that we've now no excuse, fellow marketers?
I've seen this graphic (below) appear a few times now and the general consensus appears to be:
"wow - how insanely complicated is social media"
see an example here.
I really disagree that this is in any way negative, so much so that I'm eventually compelled to post on the topic.
Update 15th June 2012: A new diagram has also been released this week by SMI which shows that it's not so complex in reality. We like the attempt to simplify!
But, back to my main point, I feel some people are missing the gilt-edged opportunity…
It's nowhere near as complicated as it looks. Why? As marketers we should be using a process to focus on our own consumers/personas and not get obsessed with the vast array of channels and tactics, you'll quickly shorten…
