Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.
There have been a few social media updates as platforms release new features and update functionality.
Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform.
Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth.
A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device.
Find out more about these stories with our news round up.
Pinterest…
If you aren't following social media marketing best practices, it’s difficult to get results.
Today, every serious business – across industries - uses social media.
But how many of them can boast of actually achieving their social media goals?
Sadly, a lot of businesses use social media because everyone else is using it. Because social media has become an absolute must-have. But without following social media marketing best practices, it’s difficult to get results.
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For businesses that win on social media though, it can be rewarding. Unsurprisingly, 73% of marketers claim social media has been effective for their business.
That’s why in this…
Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement
Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC.
In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach.
Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon.
Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time.
Read…
Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools
This week has seen Facebook facing another challenge over its users' data and GDPR implications relating to its transfer of data to US servers.
British Airways has also received a historic fine following a hack that breach GDPR rules.
In more Facebook news, the platform is limiting the reach of ads that feature unsubstantiated health claims.
Finally, Instagram is launching new anti-bullying measures in an attempt to make the platform safer.
Find out more about these new stories in this week's news roundup below.
Facebook faces data transfer challenge
Facebook is being challenged over its method of transferring data from the EU to the US for business purposes. According to the Irish data protection commissioner, the way in which data is transferred does…
Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time
Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here's why.
Facebook enjoys over 1.4 billion active daily users and 500,000 more are added each day. Aside from serving as one of the top marketing tools for B2C businesses, it equally offers B2B marketers a great choice with its 'Page' and 'Group' features.
Instagram, on the other hand, is emerging as a global marketing tool for B2C businesses. The latest statistics from Omnicore show that Instagram has inspired 72% of users to buy something they saw on the app.
Nevertheless, it takes more than pure statistics for these two platforms to effectively impact your company.…
Incorporating the latest Messenger updates will help you drive business success
As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook's 24 + 1 policy. However, you can still take advantage of this narrow time frame, boost marketing efforts on the platform, and connect strategically with consumers.
In fact, 1-800-Flowers has experienced success using Messenger for outreach. The flower and gift delivery service reports that 70% of its chatbot orders are made by new customers, many of whom fall into a younger demographic than its usual audience. As a result, the use of Messenger has helped 1-800-Flowers stretch its consumer reach further than before.
Other high-profile uses of Messenger included the Wall Street Journal, which allowed users to get stock quotes or headlines delivered to them; HP, which enabled users to print files from Facebook…
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June 10, 2019
Chart of the Week: 70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales
Social media continues to be a powerful marketing tool for brands and yet almost half (47%) of marketers say that the biggest challenge they face is creating a social media strategy that supports their organization’s goals.
Sprout Social’s latest report reveals that marketers’ biggest goal for social media is to increase brand awareness, with 70% choosing this option. Second to this is sales/lead generation (59%), which is likely to reflect the larger goals of an organization and may not be suited to social media for every company.
Other goals that marketers have for social media include increasing community engagement (48%), growing the brand’s audience (46%) and increasing…
Facebook's Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter's new live stream with guests feature
This week, Facebook has updated us on how it is enforcing its Community Standards with its third report. The report includes new data in a bid to make sure its enforcement is more transparent.
New research has revealed that brands who form emotional relationships with customers are likely to see better brand loyalty, showing that the human element and storytelling really do benefit companies.
Facebook has launched its new playable ads, aimed at providing users with a trial of advertised mobile games.
As Coca-Cola announces working with Netflix on Stranger Things season three, a study has found that most subscribers are totally against ads being added to the video streaming service.
Finally, Twitter has announced a new feature. Those who live stream will now have the opportunity to add audio-only…
Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely?
Social media has become such a huge part of our daily lives, as well as an important aspect of marketing. From keeping up with friends and family and growing your audience to becoming an influencer and increasing brand awareness, social media is a powerful tool.
It’s no wonder then that social media users across the globe increased 9% year-on-year, with 3.484 billion people using social networks in 2019. This has led to more brands increasing their use of social media to reach greater audiences and networks have responded to this with tools like shoppable posts.
With social adapting to demand and digital marketing strategies attempting to keep pace, the news that…
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with
An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%. With this, businesses have begun to realize the importance of communicating with users via the platform they’re already using. Unlike banner blindness (ads) and spammy emails, the experience on Facebook Messenger is immersive and superior.
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Why should you advertise on Facebook Messenger?
Email fatigue is a real thing. Your prospective customers may not be comfortable sharing their email address in exchange…
