Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market
Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their presence felt on Facebook, Instagram, and Twitter – and to keep up with their ever-changing rules and formats – many continue to overlook the potential of LinkedIn.
Around 91% of executives rate LinkedIn as their number one for value gained from their social marketing initiatives, which indicates how well the platform is considered by those at the top. Top-level regard for the platform is reflected in the demographics of the site: 45% of LinkedIn users are working in upper management.
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Despite this, many small businesses have held back from establishing a company LinkedIn profile, perhaps because the concept feels like it is neither quite the…
Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality
If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals.
Visual content gets more shares and greater engagement – in other words, it gets noticed and it gets people to act, whether it’s to share your post, leave a comment or click on a link. But what happens if you’re not a designer? How do you create as many social media graphics as you need to without spending a fortune?
Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality.
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An Instagram post's success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well
As a social media manager or digital marketing specialist, you want to be able to create the best Instagram post possible in order to entice your audience to buy from you and choose your brand over the competition.
You need to look at all the elements and Instagram features that an audience responds best to.
That’s exactly what a new study about Instagram content engagement set up to do. During this extensive study, over 7.4 million posts on Instagram were stripped apart and analyzed element by element, with the sole goal being to find the recipe for creating successful and engaging posts on this platform.
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Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated
Google has announced changes to third-party pixels on YouTube, which will be rolled out next year.
Quarter 3's Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets.
Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions.
Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions.
Get all the details with this week's news roundup.
Google removing pixel tracking from YouTube
Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog,…
Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts.
Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform.
A new survey of chief marketing officers has revealed that premium digital media provides the best ROI for companies.
TikTok has come under fire as it is revealed that it is using Creators' videos for advertising purposes without informing them.
Facebook seems to be testing new layouts for those uploading multiple images to one post.
We've got more info on all of these stories below.
Twitter announces ad targeting ‘data bug’
Twitter has admitted that it has been using data submitted for security reasons to target ads. In a statement released by…
Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'
This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out.
Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing.
New research reveals that fewer women are now in executive roles in marketing and advertising companies.
Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour.
Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds.
We've got more info on all of these news stories below in this week's roundup.
Google launches new data control features
Google has…
Guidelines for great creative from the world’s largest video sharing site
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out digital creative. A recent survey from Australia showed that it has become increasingly difficult for consumers to recall any distinctive TV advertising (good or bad), yet another indication that not only are consumers switching their viewing habits but are also zoning out when exposed to poor creative.
YouTube has recognized the difficulty brands face to create content that effectively captures their audience's attention and have developed a very helpful and comprehensive Playbook for Creative Advertising. The playbook is a detailed guide based on a collection of learnings from some of the most successful videos and campaigns on YouTube and is a fascinating read for brands, businesses and…
Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.
As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform.
According to a recent study, using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.
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The key is to always keep in mind your profile size while you find the right number of hashtags…
Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing
The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is experiencing a seemingly unstoppable upward trend.
Volatility in the social media market is nothing new. You only have to look at past case studies such as the demise of platforms like MySpace and Bebo to see how constantly changing user needs and expectations are sculpting the digital environment.
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This constant change means that — as in past…
Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy
While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are still ample reasons to use social platforms to support and diversify your SEO strategies.
Why? Well, when you look at the most influential ranking factors behind Google Search, many of them are human-centered variables that go well beyond content and keywords. A recent study from SEMrush shares compelling insights behind some of those ranking factors, such as the importance of direct website traffic and user engagement, and how those variables influence search rankings.
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