Dynamic Product ads bring product retargeting to Facebook
Importance: [rating=4] For Retailers looking to retarget their audience on Facebook
Recommended link: Facebook announcement of Dynamic Product ads
Facebook announced Product Ads this week. Here's an example to show why they're dynamic:
In their post announcing product ads, they explain:
“Product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products”.
So this ad option extends Custom Audiences which can already be used for targeting to reference individual products. While it’s of most interest to retailers and all of Facebooks ads show this, it does look as if manufacturers or brands could use the service too.
Given the popularity of Google's PLAs this is likely…
What does the 'Relevance Score' actually mean?
Importance: [rating=4] (for Facebook advertisers)
Recommended link: Facebook for Business Advertising - new 'Relevance Score'
Facebook have introduced a new metric to help Advertisers refine and optimise their ads. They advise that it's not to be used as a single metric to review the effectiveness of your campaign, but is clearly a way to help them deliver more relevant ads which increase earnings in a similar way to Google's Quality Score. It's being positioned by Facebook for use in ad optimisation and testing to:
'Reach your audiences at lower cost, and to test and learn about your ad creative and ad targeting. But understand that having a good relevance score is not an end unto itself.'
So what does this new Facebook Metric look like?
The relevance score will be calculated when a Facebook Ad has been served more than…
Get ideas for how you use LinkedIn by checking against these practical tips.
If you are new to LinkedIn or looking for some quick reminders to powerful it can be, Hubspot's infographic provides 33 nuggets to help you become more effective when using LinkedIn
More resources on LinkedIn
A-Z of LinkedIn Marketing
17 LinkedIn Profile Tips
Smarter LinkedIn Marketing Guide
[si_guide_block id="25525" title="Smarter LinkedIn Marketing Guide" description="Create a more strategic approach to using LinkedIn using our guide packed with examples and guidance"/]…
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February 9, 2015
Social media in 2015: The tech and trends to watch
You will have noticed that in the world of social media new tools and techniques change happens constantly. While we may now mercifully have a core of six key social networks, new social networks spring up while existing social platforms regularly introduce new functionality. All of this means that businesses need to keep their eye on the ball. If a new network or service emerges, or a social platform launches a new advertising tool, it could provide a valuable opportunity to improve engagement or provide new insight into customers and their opinions.
Last year was no exception, and there were several big stories from the world of social media that would have been of interest to businesses. For instance, 2014 was the year when social video – video content created by users with their smartphones – really hit the…
Three ways in which we can use social media insight to take action to improve our marketing
As social media continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to choose from.
But as with all types of web or digital analytics , it’s essential that in order to make good business decisions we must take actionable insight from the social data we have available. Gone are the days when we could rely on top-level descriptive metrics such as the number of Likes or followers accrued over time and be able to report on what has happened.
Leaders and management now demand insight that demonstrates how social media is…
We ask is social media marketing "Mostly a waste of time"?
Are some marketers so obsessed by social media that they are not investing enough budget and attention on traditional advertising and marketing? This is what is increasingly being suggested by some commentators. For example, in this recent talk, Mark Ritson, Associate Professor of Marketing and Branding and Columnist on 'Marketing Week' acknowledges that 'social media is an amazing tool' but states that it is 'mostly a waste of time' and suggests that our focus is wrong when he says:
'Marketers are putting too much emphasis on social media due to the hype in the media, and are forgetting how powerful traditional advertising and marketing can be'.
http://youtu.be/S2NUayn2vP0
Some marketers and PR professionals like Nicola Swankie from Society felt the need to respond to his video on behalf of Social Media Practitioners. She responded in a …
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January 15, 2015
Social Media - One Word to Unlock the Insight Potential
That word is segmentation. In a previous post on Smart Insights, I highlighted the various sources of intelligence achievable through social media analytics and possible ways to measure them. Here I take a step back and discuss how those sources of intelligence are obtained through the careful segmentation of data.
The focus will be on the following media:
Earned social media (PR and customer generated)
Owned social media (both your channels and that of competitors)
Paid social media (e.g. using social case to inform paid promotions)
Unclaimed social media (e.g. related topics that may not mention your brand).
Below are some of the sources of intelligence that were addressed previously but segmented by business function to accomplish varying business needs.
Segmenting data will allow you to slice and dice information to enable greater insight for multiple stakeholders. It can therefore accommodate for different…
Are you tapping into the potential of niche social media communities?
Social media marketing still represents a key opportunity for most of us, despite the hype that's only been intensifying since 2012.
You might feel you've missed the boat, that you should be doing more. Depending on your progress, your market and your competitors, this will hold true to varying degrees.
Like the Digital Marketing Radar, which we featured yesterday in our update reviewing all the Smart Insights 'mindtool' infographics to review the opportunity of digital marketing, the Social Media Marketing Radar infographic helps show you the types of social sites you can consider. You can also download our full set of 10 infographics.
The radar helps focuses attention and resources on the sites appearing towards its centre, as these sites are generally agreed on as the most important within a business.
In this post I'll also explain why it's important to look beyond…
7 techniques to saving hours each week on social media updates
So, what you're saying is you just don't have time for social media, right? You've been on all the courses, you've read the 'How to' books, attended all those breakfast seminars - you know you should be using LinkedIn and Twitter, perhaps even Facebook and you've created your profiles/pages but now you've forgotten about them, save for the occasional tweet, post or comment you leave in a group discussion thread. Why is this happening?
It could be simple, you're probably not devoting the right amount of time to doing the right things to make social media work for you effectively.
What's the solution? Well you could outsource some of your social media activities but then there's a cost involved in doing so…
Plus how one post got a reach of over 400%
There's not a lot that Facebook offers brands for free any more but here's a little known technique that might just net you a few new fans without having to shell out any advertising spend.
Most reasonably popular posts on a brand's Facebook Page end up surfacing occasionally on the newsfeed of non fans - normally in the form of a notification that a friend has liked or commented on the post. With a really popular post you'll often find a domino effect whereby you pick up Likes to the post from the non fan too. What a fantastic opportunity to convert to fandom. But how to do it?
It's actually pretty simple. Take the post below. Now we have just over 10,500 fans on the Musicademy Facebook Page but I'd picked up on a news story that I knew would appeal…
