Do you know why you are disengaging your social media fans?
Social media channels give Marketers the opportunities for reach, to build a community and quality followers; Followers on Twitter, Fans on Facebook or connections on LinkedIn. This is part or our online PR strategy - though how many strategies include monitoring followers who leave?
Fractl and Buzzstream surveyed 900 social media users to find out these answers and the reasons for losing followers.
So what is motivating Social Media users to stop connecting?
The survey found that 21% unfollowed as a result of boring content, due to an overload of posts on Facebook or cluttering feeds. Less can be more...So do consider your maximum frequency by comparing it to others in your sector or run a test where you reduce frequency.
There are …
How fashion designer brand Michael Kors integrates Instagram and other social media to boost Ecommerce and store revenue
Luxury high-end fashion designer brand Michael Kors recently reported that it achieved a 20% uplift in sales in North America and 73% across its ecommerce site at the end of last year with strong growth in the UK and Japan up to 72% for the quarter also.
What's behind this growth? An integrated approach to marketing according to the Chairman's CEO Ido, he explains:
'As a company, we believe that a dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness global.'
In 2013, they ranked in the top ten fashion brands according to Starcount for their use of social media and the following year, Michael Kors was named as the 'most searched for high street brand'…
An introduction to getting visibility in social streams by understanding the algorithms used by Facebook, YouTube, LinkedIn and Pinterest
Google was the first major search engine to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their ‘PageRank’ algorithm – together with a ton of other SEO ranking signals – became synonymous with the search engine and rendered many of the incumbents useless. Goodbye Excite and Lycos.
Most social media marketers will be aware of the mysterious and ever-changing ‘EdgeRank’ algorithm employed by Facebook. I have written before on Smart Insights on the ranking / visibility factors for EdgeRank in Facebook’s news feed ranking algorithm which determines whether your post is worthy of dissemination and to whom. EdgeRank is also responsible for the way in which older (but apparently popular) updates often appear on top of newer pieces of content on news feed.
EdgeRank is not dissimilar to Google’s PageRank algorithm which is…
Why Social CRM could be better than traditional Social Media management?
Social media is a big deal for businesses, but that’s not exactly groundbreaking news... Consultants and strategists have been talking about the importance of social presence and social marketing for years now.
It’s simple math, really: 74% of online adults use social networking sites, there are about 500 million tweets sent every day. That adds up to a lot of missed opportunities if your business isn’t doing something intentional with social media. But there are many different opinions on what exactly that something should be.
A 2014 study from TNS Global revealed that over 80% of U.S. small businesses try to leverage social media for growth and have increased spending to do so. But many businesses have a difficult time measuring their return-on-investment (ROI), according to a…
Facebook to remove deactivated accounts from Page Like counts
Importance: [rating=2]
Recommended link: Facebook blog announcement
We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we thought we’d do a brief alert since you should keep an eye out to see how big the drop is and you may be asked by colleagues or clients, so will have an answer ready for when they ask?
What marketers need to know about this change
1. Your Facebook likes will fall by a small amount Facebook explains:
“Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook”.
2. Why will Likes Fall? Facebook will remove deactivated and…
An example of using Audience Insights and Ad Manager to reach your target audience
If you’re a digital marketer there is a high chance that over the last year you have noticed the increased relevance of content as the key factor to a successful content strategy. Algorithm changes at Google have become more reader focused meaning that good quality content is now priority number one.
The most difficult part of distributing content is pretty much down to the fact you are posting it online. With over 3 billion active Internet users in the world and counting meaning that the net is becoming an increasingly difficult place to get noticed. Social, and particularly Facebook, has always been a great way to publish your content to people who care about your brand.
No need to worry right? We’ve got a huge Facebook page with 500,000 likes so plenty of people in our audience will see this…
A 9 step tutorial and example of Facebook's multi-product ads
Facebook has rolled out an exciting new update in recent weeks - the Multiple product ad - not to be confused with Dynamic Product ads which are a retargeting option most relevant to retailers .
The Multiple Product ad option means that you can feature more than one product or service (or blog post even) in the sponsored News Feed without having to create multiple adverts. You'll need to be using Power Editor (if you don't know about that well I have a one day training course as well as an Online Masterclass you can sign up for...). Multi-product ads will allow you up to five images at a time. Obviously you can use them to show more products, but you could also use a succession of images to tell a story or provide more details and close-ups of…
An interview with Bill Gerth plus a review of social media management tools
When we think of social media, we often imagine a Social Media Manager or Community Manager simply posting marketing content and engaging with their community.
However, our guide based on 22 end-user reviews and ratings across 23 different social media management software products shows many more applications. The table below shows how we’ve identified 3 key ways enterprises are leveraging social media: Social Customer Care, Social Listening and Social Media Marketing.
Most companies fit more than one use case. For example, some companies that manage a social customer care program use a second tool that specializes in social listening along with a customer care tool that provides engagement capabilities.
…
LinkedIn launches Lead Accelerator for funnel nurturing
Importance: [rating=4] (For B2B Marketers looking to attract nurture leads through the sales funnel)
Recommended link: LinkedIn Launches new Lead Accelerator
LinkedIn are positioning this new programme as a way for marketers reaching business (B2B) audiences to attract quality visitors, to nurture them through the sales funnel, via targeted display and social ads across the web and LinkedIn.
It appears targeting is based on your visitors profile and what they're doing on your website (like retargeting), so the advert is relevant within the buying cycle and to the online behaviour of your visitor.
What Marketers need to know about Lead Accelerator?
1. It's available to subscribe to via a LinkedIn Sales person, on an annual or quarterly subscription.
2. Available only if you have a minimum of 20,000…
Are you using these quick wins for social media?
A lot of businesses are now aware of the importance of building a community when it comes to social media marketing. Because of this, marketers are using more sophisticated strategies to maximize the use of online tools to initiate engagement and interaction with their customers. But not all are reaching the results that they want in terms of exposure or traffic.
If you’re still looking for more effective ways to use social media to your advantage, you need to use advanced techniques in reinforcing your marketing message. If you find your results underwhelming and you still don’t know what to do next in creating online presence, here are some of the advanced strategies you can use for your social media marketing efforts.
1. Find out the type of content that’s popular with your competitor’s audience.
It’s no secret that marketers monitor each other’s websites to…
