Developing a strategic approach to LinkedIn Marketing for B2B companies - advice from Steve Phillip of Linked2Success
In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. The interview covers the essentials of using LinkedIn such as overcoming barriers to entry, avoiding the common mistakes, strategy planning for first time adopters, plus more advanced tips and hints on how to use this successfully. Barriers and solutions to using LinkedIn to generate B2B business are also covered.
For more details on how to use LinkedIn strategically, use our Smarter guide.
[si_guide_block id="25525" title="Download Premium Member resource – 7 Steps to LinkedIn Marketing" description="Understand how to best use all of the features of LinkedIn as an individual or as a business."/]
Q. From your personal experience of working with companies who are new adopters…
Say goodbye to wannabe influencers, fake likes and spammy comments
Getting likes and comments have become more important than ever, due to the rise of social media influencers. Without large followings or the substantial amount of likes per post, they are no longer influential to their followers or brands.
Instagram has been shutting down third-party sites and apps like Instagress, InstaPlus, and PeerBoost. Apps such as these have been violating Instagram’s Community Guidelines and Terms of Use.
Hundreds of apps are still out there for you to download and increase your following by paying for likes. Often they function by charging for likes or for every post you like you gain coins to spend on more likes.
Although likes can be a good indicator of whether or not a user is popular, don't be fooled. These apps help…
3 essential social media measurement questions, answered
Do Likes, Comments and Shares have value?
Numbers of likes, comments, shares are often dismissed as vanity metrics that lack real business impact. That’s true to an extent, but don’t be fooled! For some organisations - especially in B2B marketing - these metrics can be strong indicators of success or failure.
Most organisations just need to put these metrics into context, i.e. analyse their engagement rate and benchmark over time, or against competitors. And, of course, not all engagements are equal – Facebook comments, shares and tags, for example, are worth far more than Likes - as they drive stories in the newsfeed and can also act as valuable recommendations.
How should we approach reach/impressions and engagement rate?
Most of us want to know many people we reached and how many of those engaged with our content. But these metrics also offer a valuable quality check on…
Chart of the Day: As Facebook hits 2 billion only 6% don't use a mobile device
Thirteen years after its launch, Facebook has now reached the impressive milestone of 2 billion monthly active users. And when you think there are only 7.3 billion people on our beautiful planet that figure becomes even more phenomenal. The fact more than 1 in 4 people in the whole wide world are using Facebook each month really does blow my mind.
This got me thinking about how all these people were accessing Facebook. Most people I know use the App on their mobile phones but that's only a small sample of less than scientific data. In today's Chart of the Day, I'm going to look at the Users by Device data available from Facebooks own Audience Insights tool.
Global Facebook Users by Device
Globally 94% of Facebook users are accessing their account via mobile and with 63% using an Android device, which makes…
Everything you need to know about what has happened in social media marketing this week
Spotlight story: Twitter is becoming a tv channel
Video continues to take over social media as the preferred mode of content. And live streaming has grown rapidly over the past year becoming a key part of many leading brands marketing strategies. Twitter ramped up their video effort this year. In May, Twitter announced it would be live streaming video 24 hours a day, 7 days a week inside its app and desktop site. This shift towards mobile means that video is now Twitter’s largest revenue-generating ad format partnering with key brands such as BuzzFeed, The Verge and Bloomberg.
This week Twitter partnered with the All England Lawn Tennis Club to live stream its Wimbledon Channel. Allowing tennis fans around the world to tune in and watch matches daily, as well as covering news and interviews.
…
Examples of the best brand Instagram accounts and what we can learn from them
It's clear that Instagram isn't just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are some brands out there that are doing really well on Instagram and we wanted to see why they are so successful. Use these 6 brands to help inform your own Instagram strategy and hopefully inspire you.
Adidas
A obvious brand to start with is Adidas. With over 15 million followers they have a very high influence within Instagram. They use their Instagram account to generate awareness of the brand and their range of products. They do this by sharing visual content and videos to drive more enthusiasm for Adidas products. Every image includes an adidas product,…
The Instagram tactics of the top US companies
The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It's a mix of all different kinds of businesses, so some will be digital leaders whilst others may be laggards. TrackMaven have analysed the official Instagram accounts of all the Fortune 500 companies which use the platform. By doing so, they've given us an insight into how top brands use Instagram, but also reveals some mistakes that they're making, so you can learn from their mistakes as well as their triumphs.
How many top US companies use Instagram?
Fortune 500 companies are ranked by revenue, and interestingly we see that the higher revenue companies are considerably more likely to use Instagram. It's also worth noting that even among the top 100 the adoption rates are still only slightly over…
Twitter gives brands the opportunity to reach niche audiences through video
As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies.
Video allows for a new dimension of real-time engagement, giving your brand more personality and emotion. Brands are increasingly using live streaming to reach audiences. Its importance has grown significantly thanks to social platforms such as Facebook, YouTube and Snapchat.
Twitter has ramped up their video effort this year. In May, Twitter announced it would be live streaming video 24 hours a day, 7 days a week inside its app and desktop site. Video is now Twitter’s largest revenue-generating ad format partnering with key brands such as BuzzFeed, The Verge and Bloomberg.
Other major news channels such as BBC have seen the value in live…
To boost your social media results, first answer these crucial questions
Did you know that the very first tweet was sent only 11 years ago? It was posted in 2006 by Twitter’s co-creator Jack Dorsey who simply wrote, ‘just setting up my twttr’. It has since received more than 93,000 retweets and over 72,000 likes.
Twitter was by no means the first social media platform - you may remember the likes of MySpace and Bebo. But Twitter was a game changer, evolving not only the way we share information but the way we receive it too.
At this point, it is safe to say that no one knew quite how colossal this industry was going to be, let alone how key it would become to brand marketing campaigns.
You would probably have laughed at the idea of someone spending their working day updating Twitter statuses and editing photos to share, and you might have…
Original content with ads is set to change the way Facebook advertising works
Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return for the channel selling advertising items like microwave ovens custom kitchens, refrigerators and colour TVs, music videos on MTV rewarded rock stars with “money for nothin' and chicks for free”.
Whilst the Buggles’ prediction of video killing radio did not come to fruition, the rise of social media – especially Facebook did manage to decapitate the head of attention time teenagers and young adults allotted to skimming content. (From three minutes – the average music video length - to under eight seconds of flicking through selfies, emoticons and snappy messages).
Now Facebook, which has over 1.9bn monthly…
