Facebook will start pushing more adverts out to users due to running out of space in news feeds
Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook's chief financial officer, Dave Wehner, admitted that the company was about to hit the limit of how many ads it can get into users' News Feed.
Facebook began testing this feature last year with brands in Australia and Thailand, before fully expanding it to businesses globally. According to Techcrunch, later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. These ads will appear between the threads in your inbox, not in your conversations. By clicking the ad you will be taken to the company’s website or their Messenger chatbot.
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Chart of the Day: Brand Personality on Social Media can influence a customer's decision to purchase a product online.
The use of Social Media in marketing strategies has become increasingly visible. It is important now more than ever to create a positive brand personality online since consumers spend 30% of their time on social media. First, ask yourself why you use Social Media - to raise brand awareness? To resolve customer service issues?
Reasons to use social media marketing:
To raise brand awareness and the company's reputation
To resolve customer service issues
Improve your organic search ranking and drive traffic to your site
To engage with your customers and hear their feedback
Or, do you have something else in mind?
Consumers want an honest brand personality on Social Media
In a recent study by Sprout Social (Q2 2017), they found that consumers preferred a more authentic and honest brand personality (86%) over snarky comments or…
How your users' content can boost your results
The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its user base isn’t as large as that of its parent company, Instagram is crushing Facebook in terms of brand engagement.
How would you react if someone you feel a genuine connection with posted about how great his experience with a brand was? You’d likely believe it.
That’s why UGC is more trustworthy, influential, memorable, and, ultimately, effective for brand promotion than many traditional advertising techniques.
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What Is UGC?
While the name is fairly self-explanatory, here’s a quick primer: If a customer or fan posts a photo…
Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem
Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and then by another (such as by phone) - customers feel they need to use multiple channels to get a resolution.
The research also found that (as expected) email is the easiest method of contact, but phone contact led to a more immediate resolution. Live chat also led to a slightly higher number of resolutions than email. Social media was found to resolve issues the least and the most difficult method for contact, which is surprising - especially with the wider use of social networks such as Facebook and Twitter. We have seen that more and more companies are investing time to integrate social media into their…
5 awesome examples of how brands have integrated emojis into their marketing campaigns
Happy World Emoji Day!
Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more than words and over the years we have seen more emojis used by some of the most well-known brands.
How do you feel about using emojis? According to a recent survey, 59% of people aged 18-34 say companies are trying too hard when using emojis in ad or marketing campaigns. It was also found that 53% of young people think mixing emojis with text helps people better understand each other.
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Here…
Average just won’t cut it...
95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital era is obvious, yet every day you’ll see generic and uninspiring images carelessly repurposed across the web.
Even household brands fall into the trap: at Picfair, we frequently run reverse image searches of globally-distributed magazine covers to show just how frequently an image has been used. This lack of care shown when selecting imagery runs the risk of brands not only appearing inauthentic but also minimising cut-through on crowded news feeds.
So how can brands ensure their visuals stand out?
1. Be bold
Tapping into trends can work wonders, but it’s also good to break the rules…
How to get 1,000 emails addresses in 3 weeks with Facebook Groups
I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement.
If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook Communities Summit and announcement of Facebook’s quarterly results make it clear they can see the value in these groups and want to develop this area more.
This year Facebook introduced some interesting features to groups. Here’s a quick overview:
Linking Pages: linking your Facebook page with a group is a big one that many have been waiting for. All you need to do is add the ‘Groups’ tab…
Everything you need to know about what has happened in social media this week
Spotlight Story: New LinkedIn Features
LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing some exciting new features:
You will now be able to find out when you first connected to a person.
Ever wondered how your being discovered on LinkedIn? Use LinkedIn's Search Appearances, to see how many people found you in search, as well their companies and job titles.
Personalize your profile by reordering the experience section of your LinkedIn profile, as well as your volunteer and education sections. Just hover on the right of the position and drag to up or down.
Comment with images on any post or discussion you are taking part in, giving you richer, more expressive ways to have conversations.
Expanded profiles are…
3 lesser-known LinkedIn features you should be using
There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees.
Whilst it’s a powerful marketing tool, in our experience of training thousands of business owners, we’ve realized that very few are using it to its full potential.
In this post, I'll look at some practical features that also help towards getting more leads and in using LinkedIn more generally to build your contacts contact.
For more details on how to use the latest features on LinkedIn, download our guide.
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How to use strategic targeting to boost your results from Facebook video ads
In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting, relevant and clearly branded to make consumers stop and take notice.
The quality of the creative is absolutely essential and an area in which we should continually strive to optimise and improve. However for Facebook the importance of developing brand-building creative is closely followed by the level of rigour you dedicate to how and whom you target:
In the second of our short series on how to make an effective Facebook video campaign, I’m going to take a look at some of the best practices for developing…
