Social Media Essentials: Snapchats Power Editor, Instagram hit a milestone and Facebook launch Watch
To finish your working week off here are 6 updates we saw happen this week that could help inform your social media strategy and keep you up-to-date with what's happened in the world of social media.
Spotlight Story: Snapchat look to attract more advertisers with their new ad platform 'Advanced Mode'
Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram. Find out whats new and how it will change how you advertise on Snapchat.
Instagram…
Do your social media priorities align with these key social media trends?
In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live.
Social media platforms have reached a 37% worldwide penetration, and 73.91% of all internet users are social media users. Irrespective of who your target audience is, there’s no ignoring social media as a marketing channel.
Social media marketing has evolved rapidly, during its existence.
When Facebook was launched, simple posting, even once a day, would yield businesses massive reach and impact. Today, organic post reach is at an all time low, and declining.
With the crowd of new users on social networks, platforms like…
Brands using Instagram stories as part of their social media strategy and what we can learn from them
One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain enough influence on Instagram, stories can also appear at the top of the explore page, helping gain a wider reach.
Firstly you might need to define which platform is best for your business Instagram stories or Snapchat? As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. Check out our blog post where we look at their differences and help you choose which platform is best for your business.
Once you know what platform is best, you…
Snapchat look to attract more advertisers with their new ad platform 'Advanced Mode'
Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram.
Whats new?
According to Snapchat advertisers will now be able to do the following:
Create a list of you favorite Snapchat audiences by saving them and using them in future campaigns
Use spreadsheets to edit and design campaigns in bulk
A new place to upload videos, images and other assets to use in your campaigns
Automate and quickly create hundreds of ad creatives and targeting variants
Order metrics and data easier with reports and…
Social Media Essentials: 6 key updates in social media this week
Spotlight story: Amazon launches Spark
Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes on beyond the website into the Amazon app. But here's the catch - it's only available to Amazon Prime members.
Many have said the platform was inspired by Instagram and its use of shoppable photos. Users are able to post stories, ideas, and images of products they like, which others can react to with comments and like.
To access Amazon Spark, you have to use the Amazon mobile app. When you join spark you tell it your 5 top interests so Amazon can create a customized feed for you. There are also a number of niche categories you can select to further define your personal interests. Read more about how the app…
Social Media Essentials: Friendless news feeds, instant article analytics, and WhatsApp hits a milestone
Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Spotlight Story: Google's friendless news feed
Google has just rolled out its own take on the news feed. They have designed a personalized stream of articles and videos based on our choices, searches, and past behavior online. In December 2016 Google launched an update to its app which included two sections:
'A feed that keeps you current on your interests like sports, news, and entertainment, and a section for your upcoming personal info, like flights, appointments and more.'
Google's news feed combines the most important news stories of the day with topics you’ve previously searched. What makes this feed different is you don't…
Google introduces a news stream personalized to your interests and Google searches
Google has just rolled out its latest take on the news feed for its mobile app. They have designed a personalized stream of articles and videos based on our choices, searches, and past behavior online. In December 2016 Google launched an update to its app which included two sections:
'A feed that keeps you current on your interests like sports, news, and entertainment, and a section for your upcoming personal info, like flights, appointments and more.'
Google's news feed combines the most important news stories of the day with topics you’ve previously searched. What makes this feed different is you don't need to 'friend' anyone, like posts or scroll through endless pictures of babies and ridiculous memes. Instead, Google is allowing you to discover, explore and stay connected to what matters to you.
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Which platform is most suitable for your business?
One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users.
This year we have seen Snapchat launch new editing tools and camera features, as well as Snapmap and Snap Publisher. To compete with Snapchat, Instagram launched the same features including live stream and stickers.
As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. In this blog post, we will look at their differences and which platform is best for your business - Instagram or Snapchat.
Snapchat
Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but…
Social media thrives on interaction; are you doing all you can to engage your audience?
Did you know that Playbuzz.com gained more than 50 million unique monthly visitors within just 10 months of launching the site? How did they do it? Two words: Interactive content! Social networks have been around for quite a few years now, and they are buzzing with activity more than ever. Making it in the unforgiving environment of virtual social hoops and loops continually inspire action and engagement.
Since your e-survival depends on it, we have put together a list of seven creative ways to improve your social media engagement.
1. Ask Questions (Creatively)
The best and most straightforward way to strike a conversation is to ask questions. However (it being so obvious) you need to be creative. The secret to success is not in the question but in the way you deliver it to your audience!
For instance, if…
6 Social Media updates from the past week
Spotlight story: Facebook Messenger Ads
Facebook has announced that ads will be pushed out on their messenger platform. According to Facebook's chief financial officer, Dave Wehner, the company was about to hit the limit of how many ads it can get into users news feeds. This move to open Messenger for advertising means there is greater capacity for Facebook to serve more ads to more users.
Facebook began testing this feature last year with brands in Australia and Thailand, before fully expanding it globally. According to Techcrunch, later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. These ads will appear between the threads in your inbox, not in your conversations. By clicking the ad you will be taken to the company’s website or their Messenger chatbot. Find out more about Facebooks new Messenger Ads in our…
