344 social media managers confirm that social media positively influencers revenue and sales
Social media is everywhere and is vastly expanding - but what effect do the various social platforms have on a company's brand awareness, engagement, revenue, and sales?
Because of the range of platforms available it can be difficult to know where to start, what platforms your target audience is using, and what content to share to increase engagement.
[si_guide_block id="5768" title="Download Paid Member Resource – Social Media Strategy Guide " description="Understand how to best use social media in your marketing strategy as an individual or as a business."/]
Smart Insights partnered up with Clutch, a service which helps businesses make B2B buying decisions, to find out what and how social media is being used in marketing and its effects on content distribution.
You can view the full free report here.
Over half of those surveyed (52%) said that social media has positively influenced revenue…
Chart of the day: 41% of millennials have followed a brand in the last month
Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success.
The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.
What does this mean for marketers?
If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it.
…
Social Media Essentials: Catch up with the latest updates in social media
Spotlight story: Facebook launches Crisis Response hub
This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a new feature called Crisis Response, which will act as a central hub for all of Facebooks safety-related tools.
The central hub will include safety checks, a feature already available that many of us will have already seen. Safety checks allow Facebook users to tell friends and family members they’re safe during natural disasters, terrorist attacks, and other life-threatening incidents.
In February, Facebook introduced Community Help, which allowed users to find and offer help to victims of a disaster. Providing resources such as water, food, or shelter. The feature has also been integrated into the hub. …
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis
This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a new feature called Crisis Response, which will act as a central hub for all of Facebooks safety-related tools.
The central hub will include safety checks, a feature already available that many of us will have already seen. Safety checks allows Facebook users to tell friends and family members they’re safe during natural disasters, terrorist attacks, and other life-threatening incidents.
In February, Facebook, introduced Community Help, which allowed users to find and offer help to victims of a disaster. Providing resources such as water, food, or shelter. The feature has also been…
Chart of the day: 92% of NGO's have a Facebook page with only 39% have an Instagram profile.
According to new research recently published by Tech Report - Facebook is the most popular social media channel for global NGOs with 92% having a facebook page. Instagram, which was taken over by Facebook in 2012, only has 39% of NGOs creating a profile account.
How global NGOs use Social Media
Considering the nature of charities, it is important that their message is clearly portrayed, with many using visual content to provoke emotions and persuade their audience to donate, volunteer or spread awareness of global issues. This is why it is surprising that NGOs favour Twitter (72%) over Instagram (39%).
Other social platforms that aren't utilized by many NGOs include Google+ (28%) and Whatsapp (16%).
NGOs Social Media usage continent breakdown
A more in-depth look at…
How to get the most from your social media strategy
Most marketing can be as disciplined, precise, and synchronized as Lipizzaner show horses. Social media marketing, though, is more like a Wild West rodeo.
Considering how untamed and unpredictable social media can be, it’s incredibly easy to make a misstep. It seems deceptively simple on the surface, but executing a successful social media campaign is quite complicated. Anything you might save in actual dollars is going to cost you in time.
Some of the confusion stems from companies trying to repurpose content on various channels instead of adjusting their approach for every platform. People want to be cutting-edge and present on every platform available, but they fail to understand what makes each channel unique.
Take something as simple as photographs, for example. People frequently use production shots — professional photos of items in a sterile white environment — on social channels. These photos are perfectly…
Social Media Essentials: What's new in social media this week?
Spotlight Story: Twitter has started testing a feature that enables longer messages
Have you ever been in the middle of a Twitter conversation, but you can't fit everything you have to say into the 140 character limit? Twitter have looked at this limitation of Twitter compared to other social networks and have started testing how to make what they call a 'tweet storm' easier for its users - it's a strange name. The feature will allow you to chain tweets together into a cohesive message. So, instead of posting tweets into separate tweets, you can tweet them all at once. The example they give isn't great...
By introducing this feature, Twitter is making sharing expanded thoughts more accessible to everyone. For those of us who have a lot to…
Catch up on whats been happening at Social Media Week London 2017 and learn social media trends for 2018
Social Media Week London is a three-day conference that focuses on the latest trends in communication, engagement, VR, Mobile, influencer marketing, and of course social media. SMW London holds over 50 sessions and workshops, with brands such as Buzzfeed, Facebook, and ITV.
Over the next three days, I will be keeping you all updated on what’s happen and the key take aways from each talk. Check back each day for an overview of the day's talks and trends.
Day 1
The Speed of Feed, Facebook
The day kicked off with Kat Hahn, from Facebook who focused on 'The Speed of Feed'. She first pointed out that we scroll through 300 feet of content per day. How can brands start building ideas that work for the speed of feed? She suggested there are three…
Twitter has started testing a feature that simplifies your tweetstorms
Have you ever been in the middle of a long winded Twitter rant but you can't fit everything you have to say into the 140 character limit? Twitter understand your pain and have started testing how to make a tweetstorm easier for its users. The feature will allow you to chain tweets together into a cohesive tweetstorm. So instead of posting tweets into separate tweets, you can tweet them all at once.
By introducing this feature Twitter is making sharing expanded thoughts more accessible to everyone. For those of us who have a lot to say or a business sharing breaking news, this will allow you to tweet quicker and share content cohesively.
TechCrunch believes:
By launching a tweetstorm button…
Chart of the day: 44% of people use social media as their news source
Many blame Millennials for the decline in newspaper readership. It's not that millennials are not interested in the news it's just they consume it different compared to baby boomers and some Gen Xers do. Instead, they use social media to keep up with the news. It has been reported that 60% of millennials say they come across news when they are engaging in other activities, often on social media.
Global Web Index studied 25 of the top online news publishers to see how we consume news in 2017. They found that 44% of internet users say they have seen their stories or videos via social media in the last month.
As the time spent on social media increase YoY this was bound to be the natural progression of where we look for news. Social media…
