Marketers face their own particular challenges when it comes to digital marketing for financial services
It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested?
It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing.
Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself.
And now, let’s get…
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post
When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms.
According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform.
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While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…
Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy
One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike.
"Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore."
If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...
Netflix
We're kicking off with @Netflix, who in the first quarter of 2020 delivered …
In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales.
No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. Just an exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads.
Let’s get started.
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Step 1: Define and focus on your target market segment
From a glance, this is the easiest step but, at the same time, wrong targeting makes every marketing campaign doomed before it ever started.
There is a famous Russian proverb: A person who chases two rabbits…
Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts
The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains how to optimize your social media strategy to improve your organic reach on Facebook.
For marketers like you and me, this means that organic reach is plummeting. Not all hope is lost though, with a few tweaks and actionable steps to your Facebook Social Media Strategy, you’ll notice organic reach skyrocket in no time.
Why organic reach continues to decline
Before we dig into the meat of the strategy, it’s important to…
Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected!
Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms.
What are the new social media video tools announced by Facebook?
As the majority of us are now interacting and engaging with our connections in a virtual way. Facebook is planning on stepping up its game to enhance the experience and social reach of its platform by providing more tools for people to connect and engage with.
So here's what's new...
Group video calls on WhatsApp from - Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants.
New effects tools will be introduced on Facebook Messenger to improve or alter your…
Learn how social media app TikTok has launched 'Small Gestures'
A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for its platform...
What is the latest social media innovation with the new 'Small Gestures' gift-giving initiative on TikTok?
We often find that many of us appreciate a simple gesture or small gift from a friend, colleague or family member. Especially during recent weeks, identifying ways that can help us stay positive, can go along way. Staying positive whilst social distancing and not being able to maintain our physical connections, like we normally do, increases the importance for social media platforms, to increase innovation, to engage their communities with.
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Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic?
Brands have stopped considering social media to be just like any other medium of communication since millennials have started treating social platforms as one-stop-shops for all of their daily needs.
In other words, with the exponential increase of social media users and shifting consumption patterns, brands have started redefining their social media strategies. Spurred by changes made by the social network platforms, social media has now become a dedicated marketing and sales channel.
Millennials are a particularly important group since their age coincides with peak usage of many social media platforms by age and in particular two of the most popular social networks: Facebook and Instagram. Plus, they are predicted to be the largest target group for 'generational marketing' in future.
What is the age range…
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March 18, 2020
How to use Snapchat marketing in 2020 as part of your social media strategy
Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million.
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Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is what keeps some of its…
Are you using social media monitoring (SMM) tools and services tactically? Or maybe you're still not sure if you are using the right SMM tool(s) based on your specific business needs?
Social media monitoring offers digital marketers a wealth of opportunities for a more strategic approach. There is certainly plenty of conversation about these tools and services. So with so many definitions and nuances out there, let's start with a 3 step glossary:
Social Media Intelligence: All aspects of social analytics inform your social media intelligence. This intelligence includes not only your own business but the wiser macro and micro environment, such as your competitors.
Social Media Listening: This tool is for listening consumers and delving into customer personas and motivations to inform market research.
Social Media Monitoring: Ongoing use of data-drive listening and analytics to shape your social media marketing strategy.
Successful enterprises across all industries are continuously looking for the…
