Social Media Essentials: Find out how you can start book marking tweets, watching official Snapchat stories and why you will need to dig out your CV with Facebook
Snapchat tests official stories
Snapchat is stepping up its games again by testing a dedicated section of Official Stories from verified accounts. Mashable reported that they are testing a dedicated section of its app to "Official Stories" from verified accounts. They have launched this feature in an effort to create more value for its verified accounts.
Twitter launches 'Happening Now' feature
Twitter has released a new feature called 'Happening Now'. This aims to make its service more accessible to newcomers by highlighting groups of tweets about a topic, beginning with sports, before expanding to other areas like entertainment and news. This might sound pretty similar to Twitter moments but Techcrunch explains 'Twitter Moments are a curated selection of…
Find the most effective ways to increase social ROI
So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you are still figuring out the best channels for reaching your target audience, or maybe you’re still learning about what content is most engaging.
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If you’re looking to improve the effectiveness of your social media operations and increase your ROI, here are the things you must pay attention to.
1. You can't improve what you don't measure
Virtually all businesses are using social media these days, but most companies aren’t getting a great ROI. A major reason why ROI for social…
Chart of the day: Over 1 in 2 now watch video on social each month
According to Global Web Index, 56% of internet users report watching videos on the four major networks, up from 38% in 2015. With platforms such as Snapchat, Instagram and Facebook adding more video features and content, this suggests engagement with video will only increase. A
Source: Global Web Index
Sample Size: 443, 016 internet users
Recommended Resources: Social Media Marketing
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Social Media Essentials: 5 updates to inform your social media strategy
Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game on the key social media platforms.
It's been an interesting week for social media, it was the Oculus connect 4 VR conference, where some big announcements were made about the future of VR. Such as stand-alone headsets, VR replacements for your computer and 3D news feeds.
Brandwatch acquire Buzzsumo
Brandwatch has acquired BuzzSumo, the popular content marketing, and influencer identification platform. This merge will hopefully help take Buzzsumo to the next level and use Brandwatch's expertise and data to improve the overall performance of Buzzsumo.
Buzzsumo released this statement to their users:
'This development will enable us to enhance our products in a number of areas. However, there are several things…
By
October 9, 2017
Frameworks for measuring social media effectiveness
I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular.
*For more guidance on social selling, check out our quick win, What is Social Selling and Why is it effective?, which includes detailed advice and activities on the B2B social selling platform LinkedIn. It will help you locate, connect and engage with mre if the right type of people and how to turn them into paying clients.*
Amongst clients across varying sectors I see a lot of focus on owned channels, and I believe the potential of big data enabled by social media is often underutilized. What’s more, with in-house teams growing their own capabilities, agencies will need…
Social Media Essentials: 8 updates to inform your social media strategy
In this week’s Social Media round-up we reflect on Twitter expanding to 280 characters, Vimeo going live and Instagram Stories finally letting you cross-post to Facebook Stories.
Twitter announced last week that for the first time ever it is expanding beyond its 140-character limit. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Find out more about the change and how users reacted.
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How to use emojis for social and email marketing success
With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it's hard not to notice the popularity of these small icons. Emojis are no longer limited to text messages. Emojis are everywhere in movies, marketing campaigns, clothing, emails and even as bank passwords. But before you start packing emojis into your campaigns, we consider the best ways to incorporate emojis into your marketing strategy.
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Who uses emojis?
Emojis are not for everyone, you need to fully understand your target audience before you start including emojis in your content. According to Sproat Social, 60% of women use emojis frequently compared to 41% of men. They also reported that 75%…
Chart of the Day: Image and Link post contribute to a 20% decrease in engagement
Analysis of 880 million Facebook posts by brands in the last 12 months conducted by Buzzsumo has revealed that the average engagement was relatively steady in 2016. Come January, engagement started falling and didn't stop until June where we see a small increase. The post types that have seen the biggest decline are image and links post, whereas video has been able to remain consistent.
There could be many reasons why this decline has been so substantial:
The organic reach on Facebook has been falling for years with Facebook pushing brands down the route of paid promotions. The issue with this strategy is that you get lower engagement due to people seeing them as ads rather than interesting content for their favourite pages.
So much content. With an average of over 1,000 stories…
Social Media Essentials: 6 platform updates from this week
Find out what happened in social media this week with these six platform updates to help inform your social media strategy.
Spotlight story: Snapchat adds 14 ‘Creative Partners’
These new partners represent the best in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more
Snapchat believes these new Creative Partners will help enhance the post-swipe-up experience on ads. As well as encouraging users to click through instead of quickly swiping, allowing users to interact more with the landing page.Find out more about the update.
We talked to Scott Jaworski, Director of Global Social Media at Intel to find out how Intel manages social media on a global basis
In a recent survey Smart Insights, and Clutch, found that social media usage and effectiveness differs between B2B and B2C companies:
Facebook was found to be the most valuable platform for B2C companies (96%), whilst LinkedIn is the most valuable for B2B companies.
To find out more about trends in managing social media in large global brands, we interviewed Scott Jaworski, Director of Global Social Media at Intel, one of many senior keynote speakers at the Marketing Leadership Forum on October 5-6. We were interested to learn his thoughts on social media trends and innovations, brand identity on social, and mass-communications.
Trends and…
