Social Media Essentials: Catch up with the latest updates in social media
Welcome to our weekly summary of what's happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top Instagram stats for 2018 and LinkedIn rolls out its Career Advice mentoring program.
Facebook rolls out news feed ads with direct links to messenger experiences
For the first time ever, Facebook announced that businesses will be able to drive targeted audiences to Messenger and keep them engaged with new tools.With Messenger Platform 1.3, businesses can promote their Messenger experiences with news feed ads that directly open Messenger conversations. According to Facebook, this new ad format:
Can combine the powerful audience targeting and selection capabilities of ads on News Feed, and the identity and canonical nature of Messenger conversations. We believe that as examples such as Absolut Vodka, Tommy Hilfiger and Activision…
Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable.
LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating it like a more personal social network, which it simply isn’t. My experience of the platform has been far from that reality. I’ve had nothing but success from leveraging this corporate stage but I believe that has far more to do with my mind-set towards it and how I use it for the B2B business environment I operate in.
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Just a recruitment…
Facebook video ads really could be the silver bullet that creates a huge bottom-line impact
For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.
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To be fair, as social networks go, Facebook is harder to crack than some of the others. There are some Facebook marketing hacks you can test that will certainly help, including:
Tagging contributors, fans, and experts in posts to extend reach
Commenting and liking as your page, not your personal account
The use of visual…
Social Media Essentials: Catch up with the latest updates in social media
Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was finally rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish.
Twitter…
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Can’t fit your Tweet into 140 characters? ?We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ?https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than…
Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates
When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets on a large reach and still get very little ROI.
A recent report on Instagram Influencer Rates, carried out by Influence.co, shows us that influencers with smaller followings tend to have higher engagement rates than those of mega-influencers. Brands are now increasingly looking for micro-influencers, with a steady following and niche focus, to share their brand messages.
Micro-influencers have a close-knit fan base, making their content more personalized, authentic and engaging for their followers. Looking at the top and bottom bars, the…
6 key metrics to measure your social media impact and social media ROI
Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically the C-Suite – can be difficult. Measuring vanity metrics and talking about “social shares” is not something the senior team has any interest in; you have to show the business impact and value your social activity is having.
52% surveyed in the recent Smart Insights and Clutch Social Media report confirmed that social media has positively influenced their revenue and sales with Facebook and Linkedin providing the highest value for businesses.
But how to do you measure and prove this? Below we’re looking more closely at the metrics to focus on and how they can be demonstrated to the board as positively…
Social Media Essentials: Key updates in social media this week
To finish your working week off here are 6 updates we saw happen in social media to help inform your social strategy and keep you up-to-date with what's happened in the world of social media.
Vimeo and Livestream launch mevo plus
Livestream and Vimeo have debuted the new Mevo Plus camera. Vimeo announced that the 'pocket-sized live event camera will have faster data transmission speeds, increased range of use, stronger Wi-Fi performance, reduced network interference, and improved stability'. According to TechCrunch this new camera also makes it easy for creators to edit video in real time and stream live to every major platform.
Snapchat Rolls external link sharing and ghost mode
Snapchat rolled out two new features last week. You can now share links from other apps via iOS share sheet. This feature will allow users “to send a…
5 ways to excel at social customer experience using AI
A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they're treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now.
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However, social media poses a challenge to digital marketers because understanding and evaluating the voice of the customer across half a dozen platforms is an analytics nightmare. This is where social media listening tools came to the forefront and solved some of the problems.
Top rated AI-powered social media listening and monitoring tools offer advanced sentiment analysis to help you make sense of the millions…
Social Media Essentials: Catch up on the top news in social media this week
LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation going. For example, you may see generic suggestions such “Yes I am,” or “Sure!” or “What time?”
PayPal users in the U.S. will now be able to send and receive payments over Facebook Messenger. The update also includes PayPal’s first customer service bot for handling customer questions. The Messenger bot and P2P payments option are going live today for Messenger users in the U.S., and will rollout globally soon.
