How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking

In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We're always on the lookout for new examples to share, so we 'put our heads together' in our team to share those we liked best from this year. We'd be interested to know which campaigns you rate from this year, please share to Facebook, Twitter or LinkedIn. The examples we have chosen are all remarkable for getting cut-through and engagement to support the goals of the organisation. Thinking of our RACE planning framework,  Facebook (and other social networks) can support all the parts of the customer lifecycle goals from achieving reach, encouraging interactions, generating conversion and customer engagement. We have chosen these three examples since they achieve these across very different categories.

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Chart of the day: 58% of internet users have uploaded video content in the past year

We are consuming more video than ever before. Global Web Index have reported that while nearly 3 in 4 internet users shared a photo last month, the figures for uploading videos are not far away, with almost 6 in 10 having done so. Currently more than 500 million hours of videos are watched on YouTube each day. According to one source, more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. The biggest challenge for marketers is how to capture their audience's attention in the first 3 seconds and fit in all the points they need to make. Source: Global Web Index  Base: 77, 814 internet users Recommended Resources: Mobile Marketing Strategy Guide …

Updates to inform your social media marketing strategy

Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams new features, Facebook ‘Messenger Kids’ and how you can import your Instagram contacts into Messenger

Instagram lets you archive stories

Instagram announced that stories will be automatically save to your archive when they expire. According to Instagram, this makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight. Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings. This has been rolled out globally.

Instagram highlights

Stories Highlights is another new feature Instagram have introduced. Highlights are photos which are named collections of your past Stories that show up in a new horizontal bar across the…

Chart of the day: Know how and where to target Generation Z consumers in 2018

Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. Targeting millennials has, in the past few years, become a buzzword for any business that wants to delve into the minds of consumers who want more brand engagement, charity-inspired campaigns, and tech-savvy marketing. However, Generation Z are, what some call, the future of social consumerism. Starting from the mid-1990's (approx 1995) these are the generation who live and breath online, where social media, staying connected and latest trends are vital to daily life. By these dates, Generation Z are approximately 21-22 years old, starting their careers or in full swing knowing who they are and where they want to be. It is the generation where traditional advertising might not cut it anymore, they aren't looking…

Updates to inform your social media marketing strategy

Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can now Invoice buyers through PayPal via Messenger.

Instagram let you request to join a friend’s live video

Users can now request to join a live stream that they’re watching and, if accepted, can start broadcasting live as the host’s guest. Instagram launched the feature this week. To access this simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you will automatically join the live stream. Instagram said: Going live together is the best way to connect in real time and have fun with friends, even when you’re not together. With this update, friends have even more ways to quickly join…

Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses

Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual basis, as it is based on your unique appeal. If it is thought to be of benefit to your brand, it should be used as part of your overarching social media strategy.

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What is Google+?

Google+ is Google’s flagship social network, allowing users to connect easily and often, through interests and friendship. It’s not an independent service – instead, it is integrated and connected through all Google services as part of the ‘ecosystem’. Interactions with individuals or companies are based…

The best strategy and tips for growing your Instagram reach and engagement

I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more sales as a result. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] The ‘trick’ to creating a winning Instagram growth strategy is to, quite simply, actually create a strategy – and stick to it. Forget posting just for the sake of it. In this blog, I’m going to give you best tips that will help you improve your Instagram growth strategy: from how to use hashtags strategically…

How to integrate Email and Facebook to achieve marketing success

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different roles both channels play in communication with customers. Is the effective fusion instead of confusion possible in order to benefit from both marketing tools? Yes, it is definitely possible after the “labor division” of email and socials is comprehended.

Email and Facebook - not twins but brothers

Comparing email with Facebook, for instance, every marketer should clearly understand that…

Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest.

Pinterest is for creative marketers! By making sure your content is imaginative, eye-catching, interesting and useful, you will be able to reach out to expand your audience and keep them interested. In this article, there are some basics of managing integration with other channels and SEO that we will cover at the foundation of expanding reach. A few headline statistics about Pinterest: 70 million users from the US 80 million users outside of the US 81% of Pinterest users are actually Females 40% of New Signups are Men; 60% New Signups are Women. Median age of a Pinterest user is 40, however majority of active pinners are below 40 There are over 75 billion ideas on Pinterest 87% of Pinners have purchased a product…

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty

If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with their favorite personalities. In short, they crave experiences.

Instagram reacted by launching its Stories feature in 2016, offering a way for people to share their experience with a more seamless alternative to Snapchat’s popular story feature. The two companies have been battling it out since then, though a 2017 study found Instagram is currently the preferred platform for popular influencers.

 

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