20 Instagram statistics every marketer should know about for 2018
Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.
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1. 70% of Instagram posts don’t get seen (Sprout social, 2017)
Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen.
Consequently, your posts will now be ordered by how popular…
3 examples demonstrating the benefits of social listening for financial services
In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - to a vital part of a company’s marketing strategy (although there are still a lot of cats).
While most industries jumped on board, according to Marketo, the Financial Services Industry (FSI) is still falling short.
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This post targets the finance sector, but, the real-life scenarios and advice apply to any industry. Take a look!
Where are Users Talking?
In general, the finance sector does at least have a presence on social media. But, it’s not engaging with its audience, so it’s wasting its time.
74% of consumers use social media to guide…
Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search)
In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected to increase slightly by 1% to 31% and search budget allocation is expected to stay the same at 28%. Compared to other channels such as youTube, Display, and Linkedin, Pinterest and Snapchat etc. Facebook and Google are dominating the ad space with most ad budget allocated to them.
Next year, 66% of digital ad spend will go to Google, Facebook, Instagram and Youtube.
Over the last year, 65% of businesses have increased their video advertising budget, with more money going on video on Facebook, Instagram and Youtube.
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The difference between social listening, monitoring, and real social insights
In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published.
That’s an abundance of content, but in this sea of data, your consumers are sending signals about what they want and what kind of digital campaigns they want to see from your brand.
By tracking these signals, you can better understand your audiences, identify influencers to partner with, and run campaigns that yield an increasing return on investment.
Capitalizing on this intelligence, however, requires looking beyond your average engagement metrics. It requires digging into different levels of insight and forming a clear strategy based on their nuances.
Here are the different levels of social insight that you need to be aware of. Consider which ones serve your goals best, and leverage those tactics in your digital marketing.
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Engaging eCommerce consumers during Q1 - one of the most challenging quarters of the year - is no easy feat
With shoppers now in post-holiday hibernation and product return rates at their highest, increasing engagement and retention may seem like an uphill battle. So what’s a retailer to do when the road to a strong Q1 suddenly derails?
Tap into one of the most profitable channels for communicating with your customers: social media.
It’s no surprise that social media rules the eCommerce playground. With Facebook greeting approximately 1.37 billion global users per day, social advertising is an obvious win to maximize profit in Q1 and beyond. In fact, about 3 million businesses globally are currently dipping their toes and wallets in the Facebook ad pond. But many find themselves quickly sinking to the bottom because they fail to recognize one cardinal fact when building a successful ad campaign:
Facebook advertising will only…
Chart of the day: Most shared Facebook content 2017
Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and therefore, should be pushed across their social channels.
Recently, BuzzSumo analyzed two billion articles and posts that were published on Facebook in 2017, and established the top content over the year. Although these viral posts can hardly ever be replicated, such analyses provide insights into viral content creation, through gaining as much positive attention, as quickly as possible, while also engaging with your audience.
In the analysis, experts at BuzzSumo found out most of the top posts that went viral were videos, with the exception of only 3 out of 20 top post. The most popular topics in video were:
Practical hacks
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Social Media Essentials: The biggest changes in social last year and upcoming updates
Happy New Year to all our readers. Last year we saw some exciting social media updates here are our top 3:
Instagram rolled out their “paid partnership with” tag. Allowing influencers to clearly mark the image as paid and it will also do the same on stories. This feature was a great move on Instagrams behalf as it increases transparency on the platform and enforces the new rules being put in place by The Federal Trade Commission, who are looking to clamp down on social media campaigns that mislead consumers.
We also saw Twitter expand their tweets from 140 characters to 280. Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Twitter believes that when people have more character they are…
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties
In a recent report by Ofcom, 'The international communications market 2017', global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although it's become a 'pay-to-play' arena for most businesses, there is still potential for organic reach if used correctly and strategically.
With the vast range of social media platforms readily available for marketers and advertisers to promote their products and services, one of the hardest challenges is determining which platform is best. However, not only do you need to know which platform your target audience is using, but which device they using and what geographical demo-graph is most popular to get a holistic view of where you need to target. All this customer research is vital to achieving…
Chart of the day: Have we become generation 'Treat yo self'? Social media trend analysis reveals why and what we are spending our money on this Christmas
Have you ever been Christmas shopping but found you only bought gifts for your self? This is a common theme on social media this year. 'Treat Yo Self Day' originated from Tom and Donna off 'Parks and Recreation' and the day caught on.
According to one source shoppers are self-gifting more than ever in 2017. But what’s driving this behavior? Crimson Hexagon looked at the conversation on social media, to unveil the reasons why people shop for themselves and discover what they buy for themselves.
The conversation around self-gifting has significantly increased over the years, going from 6.9k total posts in 2010 to 63.4k total posts in 2016. Popular hashtags around…
Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers.
Instagram hashtags just got interesting
Instagram now allows you to follow a hashtag, the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed.
Techcrunch reported that eventually, 'hashtag following could give the app more powerful ad targeting data and an opportunity to show more interstitial ads between Stories, but the company says it’s not doing either right now'.
Twitter have released 'Threads', a new way to post tweetstorms. Tweetstorms allow users to get personal, tell stories and…
