In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news.
Social media channels offer the most granular way for marketers to identify real people. They allow marketers to not only know when they’re advertising to males, females, young adults, or retirees, but also to cross-reference basic demographics with profile data, behavior, interests, and users’ social graphs in order to qualify audiences at a level superior to other advertising channels.
The ability to target exactly who you want and to take attributes from your CRM data and consumer preferences specific to how they interact with your brand is a unique advantage of social advertising. For instance, the San Antonio Spurs tested a variety of creatives for Facebook’s link ads to encourage a custom…
ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers?
With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems to be noticeable divide between the average snapchat user and snapchat influencers, with 2 distinct pages, which led to Snapchat being accused of ‘forgetting it’s consumer’. However, that’s a debate for another time!
Snapchat’s relationship with its users, particularly influencers, has been quite complicated. Especially, with competitive social media platforms being one step ahead of the game at all times, snapchat has found itself being far behind in the competition. Although, some would say that snapchat has its own set of loyal user base, which is unlikely to shake, even under competition. And some can say, Instagram is quickly catching up with Snapchat’s unique features and…
Messenger apps have a bigger audience than social networks. Here is how to reach them.
Messenger apps are big. The top four messaging apps - Facebook Messenger, WhatsApp, WeChat, and Viber - now claim nearly three billion monthly active users combined, which is more than the combined active users on the world's four largest social networks (source: BI.com).
Brands understand that one of the key ways of being increasingly relevant to customers is to be where they are; more specifically, communicate where their customers communicate. This of course was a key reason why many early-mover brands began to shift budgets away from TV and towards social networks. Fast forward to 2017, and being ‘where your customers are’ means focusing on one-to-one chat apps like Facebook Messenger and China’s WeChat. Indeed, in terms of the latter, users can not only use the app…
Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app!
Messaging apps have become extremely popular overtime, with a lot of the younger generation spending more time socialising through text messages, than face-to-face conversations. There are many different platforms, vying for users, in the messaging app ecosystem. In the battlefield of messaging apps, Facebook Messenger even leads Whatsapp for memberships, while WeChat is dominant in China, with over 90% using the app.
Even though geographic locations play a role in determining the popularity of messaging apps, the rise in usage of Facebook Messenger remains undeterred, with 1.2 billion active users that make ⅙ of the global population. 88% of online adults are a member of at least one of Facebook’s four main services: Facebook, Facebook Messenger,…
20+ essential features that you need to include in your Twitter marketing strategy
Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage of its marketing capabilities. Twitter recently announced it had 328 million total users by the end of Q2 2017 and a daily active usage increase of 12% year-over-year.
Our new Quick Win, How to optimise your Twitter Marketing, walks you through optimizing your profile, content strategy, how to use hashtags and other essential Twitter features to help your social strategy.
But, to make it easier for our readers and members, here are our A-Z of features you should be using to get the most from Twitter.
How many of these 23 essential features are you using in your Twitter strategy?
Analytics - Twitter has its own version of analytics. This allows you to view…
Smart Insights Alert: Organic content distribution is about to get easier for Twitter users
Twitter announced yesterday that they're introducing a new 'share' button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and contacts via direct message, email, and text and will allow them to 'bookmark' tweets they want to read later.
Today we are rolling out a new ‘share’ icon that allows you to:
☑️Direct Message Tweets to others
☑️Share Tweets via email or text message
☑️Bookmark Tweets you want to save
— Twitter (@Twitter) February 28, 2018
Users responded to the official Tweet by Twitter by stating they would rather have an 'edit' button. Twitter is still to release an 'edit' button, but not everyone agrees this would be a wise choice and would kill Twitter's USP.
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The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users - or has it really?
A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts from businesses, brands etc., and more personal content shared by friends and family. And now, they’ve come up with yet another change, this time, specifically aimed for marketers.
To give businesses more of an insight into how the impact of their advertisements is calculated, Facebook has introduced new labels on some of its metrics. “We’ve heard that businesses want more insight into our measurement tools and metrics. So today, we’re introducing new labels on some of our metrics to clearly show how they are calculated”, the social channel stated in its latest blog post on Thursday.
Facebook has been on the receiving…
26+ features for a successful Facebook social strategy
Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options.
But, it's easy to get lost in the various tools which are available and you can be left uncertain where to start. Having a holistic Facebook marketing approach that incorporates many of Facebook's features will help shape a larger and more targeted social strategy or campaign.
Remember, you need to know what your target audience is doing on Facebook to peak their interest in your company/product/service. In Q3 of 2016, Global Web Index found that over a third of 16-64-year-olds answered that they had visited a company's page within the last month. And, over 20% stated that they had shared content (post, article, photo and video)…
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook?
Recent figures have shown that Facebook's monthly active users between 12-24-years old have decreased, but why are the younger generations moving away from Facebook in preference for other social platforms available?
Whilst Facebook constantly dominates global statistics on active users worldwide, I've never been their biggest advocate. Reaching past 2 billion monthly active users in 2017, Facebook has always looked impressive on paper with its high user figures - but who are these users, what do they use Facebook for and why should we all care? 2 billion users does not mean 2 billion brand interactions, it does not mean 2 billion conversions and it does not mean 2 billion people are going to see your post and you'll become a social media influencer overnight. So why do we all hype about their…
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers
People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete.
There’s a reason why these types of contests and giveaways work so well: They build excitement and attract potential customers. If the giveaway is newsworthy (even if it’s not $1 billion-newsworthy), it still creates buzz and encourages people to share among friends.
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Social Media and Branding
Social media has the power to transform the way we connect with brands and one another.…
