It’s well reported that 2017 was Facebook’s hardest year to date so far
Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 billion in market value recently.
So is that a signal that our advertising love affair with Facebook could be over?
As one of the biggest worldwide advertising platforms, it’s unlikely, but advertisers are calling for greater transparency.
Privacy update
In response, Facebook has announced that it is updating its terms on privacy and data sharing. This move will give users a clearer picture of how the social network will handle personal information, in the hope that it doesn’t encounter more Cambride Analytica cases.
The updated terms of service aims to focus on how Facebook gathers and uses data, and why users see the ads that they do.
According to chief privacy officer Erin Egan and deputy general…
After two days of appearing in front of Congress, Mark Zuckerberg's Facebook platform largely avoided any negative repercussions, it grew!
Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of millions of users had their data improperly and illegally compromised in the interests of targeting voters for the 2016 US presidential election. A clamor was heard from Facebook users worldwide and when the public DEMANDED answers, Facebook founder and CEO Mark Zuckerberg was called to testify before Congress. After two days, he exited unscathed. Not only did Facebook largely avoid any negative repercussions, it grew.
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What…
Back at the start of the year, we told you that Mark Zuckerberg had boldly announced a significant change to our Facebook newsfeeds
An updated algorithm would see posts prioritized by family and friends over public branded content.
[embed]https://www.facebook.com/zuck/posts/10104413015393571[/embed]
I said it was bold.
Why the change?
This flip-reverse in direction has come out of a lack of mobile advertising inventory on Facebook, and a general dissatisfaction amongst users that the platform isn’t ‘very social’ anymore.
Just take a look at your own newsfeed and you’ll probably see post after post from brands whose Pages you follow, video content from media outlets or sponsored adverts, but you’ll also have noticed a few other posts sneaking in. I’m talking about posts your friends have commented on, or events they have expressed an interest in.
Facebook wants more of this kind of content. It wants to predict which posts you might want to interact with your friends about,…
How marketers can take advantage of the latest Facebook update
The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. In a bid to boost the number of meaningful interactions people have with Facebook, the change has led to fears of a further slump in visibility for some business pages but also optimism from influencers and brands with a dedication to high quality content.
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’Content shock’ is still a challenge for marketers
For many brands the new algorithm change will not be a huge surprise and for the largest…
Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan?
Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link clicks, profile clicks and many more.
One tip here is before initiating any activity, ask yourself why you are doing this and how can you do this without any friction.
Apart from being efficient, your action should be effective!
But, before all that, would you like to know why you should train yourself to go for a power-packed Twitter marketing?
Have a look at the following statistics. It clearly indicates how brands are taking complete control of this tactic.
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Chart of the day: Netflix is the best performing brand in terms of highest average number of comments from users on their posts and highest on post shares
Scandal or no scandal Facebook is still hugely important to brands and customers, with brands using Facebook pages for marketing and customer service. Based on the volume of shares, posts, interactions and engagement Facebook is still very important for brands.
Research by Indivigital using brands ranked highest by Interbrand, explored the top 100 brands and the posts made on their pages between March 2017 and March 2018. The report found a number of interesting things around who the most popular brands in Facebook are, but also which are the industries and categories most engaged with too.
As shown above, Netflix had the highest number of post comments in the analysis.
…
The best social media listening tools to use in 2018 to help you develop your social media strategy
“The success of a relationship is solely dependent on two factors: a man's ability to listen lovingly and respectfully to a woman's feelings, and a woman's ability to share her feelings in a loving and respectful way.”
― John Gray, Men Are From Mars, Women Are From Venus
The core premise of Men Are From Mars, Women Are From Venus is that men and women communicate differently and in order for a relationship to be successful, they each need to be aware of how the other works.
Men, in particular, have to do a better job listening.
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Not surprisingly, most brands suffer from the same shortcomings. Instead of listening to what…
Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists
Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our attention spans have decreased to 8 seconds. Each day users scroll through 300 feet of content, giving brands a very small window of time to grab the users' attention. Therefore, how can your brand start building ideas that work for the speed of feed? Here are five key trends we believe will have the biggest impact on your social media strategy in 2018.
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If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days
Not to imply that anyone has truly reinvented the wheel here. For the most part, brands on social media have always used it as a means for finding and educating prospects, raising brand awareness and building communities of fans.
On the other hand, B2B marketers’ objectives in general, and on social media specifically, have been evolving.
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Bizible’s most recent State of Pipeline Marketing Report demonstrates that instead of prioritizing demand and lead…
If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place
In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store.
You’ll learn the different types of Instagram sales funnels you can consider and when to use them.
And I will show you, practically, how to set them up using different tools.
It’s important to consider what happens to a new follower on Instagram once they find your brand because otherwise, you can’t measure the ROI or success of your marketing efforts.
The best way to do this is to create sales funnels, measurable and optimizable steps followers are instructed to take once they follow your Instagram account.
That…
