Three keys to evolving with Facebook advertising changes
It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to get right.
To start with, Facebook as a platform is designed to change. The more data it consumes, the quicker it adapts and adjusts according to the behaviours of its users. That means advertising best practices also change often, and marketers must stay up-to-date every time Facebook releases new features or reconfigures its algorithm.
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Built into this evolution is a vocabulary that also keeps changing. Marketers need to know what Facebook means by phrases such as audience networks, lookalike audiences, and cost per thousand. There's a steep learning curve, but…
Chart of the Day: Young people are leaving Facebook and Twitter behind in favour of Snapchat and Instagram
Bo Burnham is an American comedian about to release his first film, Eighth Grade, about an eighth-grader called Kayla finishing up her classes before starting high school. Writing believable dialogue for a character much younger than himself was a difficult task that Burnham’s script pulled off – apart from one important detail:
“The only thing I had [Bo] change was, originally, all of Kayla’s DMs and social media stuff was through Facebook. And so I went up to him and went, ‘Nobody uses Facebook anymore, what is this for, my aunt?’ So, he changed it from Facebook to Instagram. That was the only thing I corrected him on.”
- Elsie Fisher (Kayla) speaking to Refinery29
But Facebook isn’t just for old people, right?
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6 questions your boss will ask about social media automation (and how to win them over)
Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products coming from brands that engage with them on social media.
However, responding to comments and messages left behind by potential customers can quickly consume a huge chunk of your time. On top of this, running a successful social marketing campaign involves carrying out tasks that are repetitive.
Here are 8 statistics to prove the worth of social media marketing:
It is for this reason why more and more businesses are using marketing automation tools to run their social media marketing campaigns.
As its name suggests, these are software programs that handle many of the time-consuming tasks involved in running a successful social media campaign. By…
Chart of the Day: Long-form LinkedIn Posts Drive Greater Engagement
For many social media platforms, brevity means business. Twitter has based its entire business model on this (though slackened somewhat when they raised their character limit from 140 to 280 this year) and Snapchat’s disposable nature demands quick captions on pictures and videos. LinkedIn, however, appears to have become a safe haven for long-form content.
Paul Shapiro, reporting on OkDork, analyzed close to 3,000 of the most successful blog posts on LinkedIn to find out what the perfect LinkedIn post looks like.
1,500 words is something of a tipping point, pushing a successful post into the top tier of average views. Posts that approach 2,000 words also gained the greatest number of likes, comments, and shares.
This love of high word counts is reflected in several aspects that can make posts more digestible.…
One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV
Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road? You only really get the full audio-visual performance experience by watching YouTube Music or YouTube (as far as I am aware).
As with what has grown into an army of vlogger influencers, artists, organizations and brands alike are putting the majority of their content on video channels.
The biggest question is who, in terms of video content, will end up owning the greatest proportion of Mindspace – Google or Facebook or Snapchat…?
One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV.
Brands including Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing the new channel with content ranging from witty one-offs to interviews with influencers.
IGTV, is Instagram’s response to YouTube. Arriving some five years after the launch of Instagram…
Ever found yourself stuck in a dilemma while posting images on social media?
A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out there.
While content marketing focuses primarily on the quality of content, the quality of additional assets, such as the feature images and video links should be equally scrutinized. These assets should compliment the textual content, instead of detracting from it. A blurry image may put the user off of your content entirely, as they might question the overall quality of the link.
If you can’t make the effort of presenting your audience with decent quality content, why should they make the effort of consuming it?
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Chart of the day: Facebook Users' Privacy Concerns
In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda - people have undoubtedly become wary of their personal details saved online. However, it’s interesting to see that even though privacy concerns amongst users are high, Facebook daily visits seem to have been largely unaffected by this disaster.
Recent research by Marketing Charts shows that personal data security is the top concern with Facebook. According to a Gallup survey, 55% of Facebook users are very concerned and 25% are somewhat concerned about their personal data being sold to and used by other companies and organization, among many other…
An outline of creative best practices across YouTube, Facebook and Twitter
The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media strategy, the creative formats and best practices for each platform are often quite different and not always transferable across one another.
There are many helpful guides, blog posts and resources to help digital marketers stay on track but I thought it worthwhile highlighting some of key creative best practices for YouTube, Facebook and Twitter in the form of a quick, bullet-point checklist. This is by no means a definitive list but hopefully a decent top-level guide and primer for anyone new to producing social creative.
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These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021
If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place to increase your brand’s exposure, generate more leads, and even service customers.
But it’s not as easy as it sounds. If it were, everybody would be doing it, and doing it well. It takes a certain level of planning and tact to get the most out of social media marketing. Hopefully, these tricks will help you with your customer acquisition strategy on social…
Five ways to improve the earned media potential of your Instagram content
With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a social media phenomenon. It is one of the fastest growing and influential platforms of all time, with some estimating that ad revenue could hit $10 billion by 2019. The power of imagery, pictures and video to tell stories and communicate has grown exponentially over the last decade and Instagram (along with Pinterest and parent company Facebook) has a profound impact on popular culture.
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For the last few years, there has been much talk and…
