Measuring your Instagram activity for lead acquisition and sales conversion
We know that, at a basic level, social media activity can be measured with interactions, including 'Likes', 'Comments' and 'Followers' though are sharing the new Instagram trend, by measuring beyond this and driving Instagrammers to 'click your bio link'.
This infographic from Sociallystacked.com shares a 5 step process for Instagram marketing from posting to measurement, highlighting how 5 content brands are using this technique. Measuring your Instagram traffic doesn't have to be time consuming and basic, but you have to know the tricks of the trade to get around the limitations. This infographic shows you how.
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If you are new to Instagram, read our Guide and check…
How fashion designer brand Michael Kors integrates Instagram and other social media to boost Ecommerce and store revenue
Luxury high-end fashion designer brand Michael Kors recently reported that it achieved a 20% uplift in sales in North America and 73% across its ecommerce site at the end of last year with strong growth in the UK and Japan up to 72% for the quarter also.
What's behind this growth? An integrated approach to marketing according to the Chairman's CEO Ido, he explains:
'As a company, we believe that a dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness global.'
In 2013, they ranked in the top ten fashion brands according to Starcount for their use of social media and the following year, Michael Kors was named as the 'most searched for high street brand'…
A 40 point checklist for marketing with Instagram
With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram, particular for consumer marketing. If you are a new adopter of Instagram for marketing or seeking reassurance you are using Instagram correctly, this efficient Instagram marketing infographic summarises the basics well. It covers ensuring your profile is up to date, through to engagement techniques with mentions, visual content (photos and videos) and how to manage Instagram campaigns.
You can also check out our Instagram Marketing Hub and guide for more in-depth information on how to improve your marketing.…
Who uses Instagram by age, gender and country? [Infographic]
With more than 150 million users and 16 billion photos shared to date, Instagram is going from 'strength-to-strength'. For marketers, there are ongoing new features including the recent ads for the UK market, launched in the US last year, and their first ever app - 'lapsed video' which keeps up with the '#selfielapse phenomenon'.
In this GlobalWebIndex's Infographic, we share some profile demographics across the globe:
20% of Internet users now have an Instagram account.
For more ideas on Instagram Marketing, Expert Members can download our Smarter Instagram Marketing guide by Rhian Simms.
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Building the business case for more investment in Instagram marketing
Instagram recently announced that it now has 200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That's over 20 billion photos shared since its launch in 2010.
What's more, since releasing figures at the end of 2013, the platform is said to have added around 50 million users in the last six months - a staggering 170 million since its acquisition by Facebook for £1bn in April 2012.
If we compare it to the growth statistics for other social media platforms we can see that it is currently the fast growing social network in terms of active users.
So with this apparent unstoppable growth, what does this really mean for marketers, and should your brand be joining…
Which brands are using Instagram effectively?
Instagram and advertising. It seems to be causing quite the stir as the Instagram user-base has already made it clear that they don’t want to see the platform commercialised by Zuckerberg. For example, late 2012 saw Instagram’s terms of service change and then change back when users objected to the possibility that their photos would be used in ads.
Brands just need some imagination
Whereas Zuckerberg may struggle to easily monetise his Billion Dollar investment, the reality for brands is that they don’t need to wait for advertising to gain exposure in Instagram, they need some imagination. There are a number of brands doing this already and surprisingly, Instagram users seem to love them for it.
A number of brands have adapted well to the nature of Instagram and its users, appreciating that ‘exposure’ comes with adding value to the Instagram community, not trying to interrupt it. Companies…
12 tips and examples from using Instagram to market a restaurant
If you haven’t heard of Instagram already then:, where have you been?! It’s a popular photo sharing app available to both Android and iOS smartphone users? Instagram was launched in 2010 by co-founders Kevin Systrom and Mike Krieger and has enjoyed phenomenal growth, helped in part by Facebook purchasing the app in 2012 for a mere $1 billion in cash. But even with this social giant becoming their owners, Instagram continues to stand out on its own as a very credible social network that should not be ignored.
If you need convincing of its potential value to marketers then just take a look at these current stats:
100 million Monthly Active Users
40 million Photos Per Day
8500 Likes Per Second
1000 Comments Per Second.
So how can you…
Making User-Generated Content a core feature of the online fashion-buying experience
You may know Boticca since they are active content marketers who have worked with bloggers to build a strong social media presence with 35,000 Twitter followers, more than 50,000 Facebook fans, 50,000 Pinterest followers and 3,000 Tumblr followers. They're a great example of how to engage through content and then convert that interest to sale and advocacy through permission marketing.
In this example we take a look at their latest Instagram campaign since more marketers are looking to tap into it since its growth has continued since it was purchased by Facebook.
They use Instagram by linking to the Gallery from the Boticca.com homepage, in a section call "The Edit", which is a selection of photographs curated by Boticca's visual merchandisers.
The photographs in the Gallery…
