Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search)
In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected to increase slightly by 1% to 31% and search budget allocation is expected to stay the same at 28%. Compared to other channels such as youTube, Display, and Linkedin, Pinterest and Snapchat etc. Facebook and Google are dominating the ad space with most ad budget allocated to them.
Next year, 66% of digital ad spend will go to Google, Facebook, Instagram and Youtube.
Over the last year, 65% of businesses have increased their video advertising budget, with more money going on video on Facebook, Instagram and Youtube.
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The best strategy and tips for growing your Instagram reach and engagement
I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more sales as a result.
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The ‘trick’ to creating a winning Instagram growth strategy is to, quite simply, actually create a strategy – and stick to it. Forget posting just for the sake of it. In this blog, I’m going to give you best tips that will help you improve your Instagram growth strategy: from how to use hashtags strategically…
Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates
When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets on a large reach and still get very little ROI.
A recent report on Instagram Influencer Rates, carried out by Influence.co, shows us that influencers with smaller followings tend to have higher engagement rates than those of mega-influencers. Brands are now increasingly looking for micro-influencers, with a steady following and niche focus, to share their brand messages.
Micro-influencers have a close-knit fan base, making their content more personalized, authentic and engaging for their followers. Looking at the top and bottom bars, the…
Chart of the day: 41% of millennials have followed a brand in the last month
Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success.
The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.
What does this mean for marketers?
If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it.
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Examples of the best brand Instagram accounts and what we can learn from them
It's clear that Instagram isn't just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are some brands out there that are doing really well on Instagram and we wanted to see why they are so successful. Use these 6 brands to help inform your own Instagram strategy and hopefully inspire you.
Adidas
A obvious brand to start with is Adidas. With over 15 million followers they have a very high influence within Instagram. They use their Instagram account to generate awareness of the brand and their range of products. They do this by sharing visual content and videos to drive more enthusiasm for Adidas products. Every image includes an adidas product,…
The Instagram tactics of the top US companies
The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It's a mix of all different kinds of businesses, so some will be digital leaders whilst others may be laggards. TrackMaven have analysed the official Instagram accounts of all the Fortune 500 companies which use the platform. By doing so, they've given us an insight into how top brands use Instagram, but also reveals some mistakes that they're making, so you can learn from their mistakes as well as their triumphs.
How many top US companies use Instagram?
Fortune 500 companies are ranked by revenue, and interestingly we see that the higher revenue companies are considerably more likely to use Instagram. It's also worth noting that even among the top 100 the adoption rates are still only slightly over…
Instagram to Launch New 'Paid Partnership Tag' for sponsored content
Instagram are launching a new feature for influencers. This feature described as the 'paid partnership' tag is aiming to make it clear to consumers which posts are sponsored and which are not. Allowing influencers and brands to tag the partners who have paid to be featured in the posts in some way.
The tag will clearly mark the image as paid and it will also do the same on stories. It has also been reported that influencers using the tag will be able to track insights allowing both parties view its metrics to track how the content is performing.
The paid partnership tag is currently only been rolled out to a select few influencers, brands and businesses but we may see a wider roll-out in the coming months.
This new feature is a great move on Instagrams behalf…
Engage the right influencers to get results from your Instagram marketing
When Kevin Systrom and Mike Krieger set out to create what we now call Instagram less than a decade ago, they just wanted to make a simple photo and video-sharing app. What they never anticipated is what Instagram has evolved into—a top marketing platform that has attracted startups and top global brands alike.
The spoil is an immense consumer audience that recently hit the 700 million mark. Instagram’s response was decisive through ad campaigns in the mould of sponsored posts tailored for specific target audiences.
Quite evidently, the owners of Instagram have not been the only parties to tap into the incredible financial benefits from advertisements. The meteoric rise of Instagram as a marketing tool has overseen an equally remarkable rise of Instagram influencers who can be likened to online marketing executives. In fact, currently, up to 12% of Instagram influencers…
How to build your brand on Instagram
Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of your online marketing strategy. But let's face it, you're unlikely to beat the big brands with enormous budgets for a spot on page one of Google's search results anytime soon.
Source: ArthurStock
This is why social media can be a powerful ally to smaller brands when trying to grow your reach and presence online. You don't need a huge budget to still be effective, using, for instance, Facebook ads. But as powerful and inexpensive as these can be, the sad truth is that organic reach and engagement on Facebook has plateaued in recent years.
Where to Turn? Instagram.
Consider some statistics compiled by…
Instagram’s algorithm update and why it’s good news for marketers
Most businesses are on Twitter, Facebook, and LinkedIn, but now need to be concerned with the new power player, Instagram. Instagram is one of the fastest growing social channels, it was recently reported that it now has 700 million active users per month and sees 95 million photos uploaded every day.
With this ongoing increase in popularity of Instagram, even businesses who haven't traditionally used Instagram like business-to-business companies should consider it for engagement. At Smart Insights we have seen good organic sharing of our infographics and industry trends on Instagram via a smartinsights hashtag, so we've decided to 'take the plunge' and I've recently set up a Smart Insights Instagram account - follow us to learn and be inspired by all things digital marketing.
In 2016 Instagram announced a major algorithm update which is still important to success. The update took many…
