Targeting different demographics with Facebook advertising
You will be aware that Facebook is one of the largest potential sources of Internet traffic and engagement; it's more popular than Google in some countries! You've probably also heard that if the number of Facebook users were equivalent to a country it would be the 3rdlargest country in the world after India and China with 400 million users.
So if you're not looking at Facebook to engage your audience and promote your products and services, you are missing a big opportunity.
You will know you can set up a Facebook Page for your company. But did you know you can advertise on Facebook, using Facebook Ads on a pay per click (CPC) or impressions (CPM) model?
This is a similar option to Google Adwords but the main difference is you can micro-target your audience with the a number of features for which I…
Question: What are the basics of using Facebook effectively to promote an integrated campaign?
Smart Insights Answer: Ultimately you"€™re looking to foster an ongoing relationship with someone, somewhere if you"€™re using social media. Facebook Fan Pages can be both "€˜home base"€™ for a brand (the place that will help you foster the ongoing connection with your audience online), and/or it can be one social media "€˜outpost"€™ (a channel where you are ultimately driving traffic from and through). I am assuming more an outpost since that"€™s most common.
What are your objectives?
Set your objectives clearly - WHY are you wanting to leverage Facebook as a communications channel, it"€™s important to be clear about why and how you"€™ll measure success before you start, what part of the campaign will Facebook play for you - traffic, awareness, lead generation...?
Who are you targeting?
Facebook is huge with over 500m global users logging in at least every 30 days…
I'm finding that marketers are increasingly hungry for information on how to best exploit Facebook to reach and engage prospects and customers. The reasons are obvious - you have to "swim with the fishes" - an expression that often arises when discussing Facebook marketing.
There was further evidence of Facebook's importance this week with the announcement that in the US, Facebook has ousted Google as the most popular site. In the UK, Facebook is still at Number 2, but growing rapidly.
Today's example of Facebook engagement ads with sampling
I'm writing this post since I've been asking Facebook for more info to share on campaign best practices, and my contact has said there is a new example campaign launching today for St.Patrick's Day.
Here's the creative, background info on campaign below:
Engagement Ad from 3 mobile on Right
Direct-response form on…
Thanks to the power of Twitter and with especial thanks to my followers on Twitter, this post is a showcase of businesses from a range of sectors who are using the recently revamped (Feb '09) Facebook pages which now look more like individual profile pages.
The Facebook pages page doesn't really give any good company examples - just the NYT, so in a Tweet I asked "Do you know good examples of Facebook company pages please?"
Retweets previously
recommending this post
on DaveChaffey.com
before Smart Insights
launched:
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Since I wrote this article in February 2009 - see 10 business examples retained at the bottom of the post, there have been some more good company examples and tips. Econsultancy have highlighted these in their 2010…
