Google's Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel.
Google's AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them responsive to mobile, AMPs are mobile first and only. It will mean clean, non-cluttered pages which will load far faster on mobile devices than your average responsive site.
Earlier this year we reported that Google has started rolling out Accelerated mobile pages to certain mobile search results- specifically results in the news carousel that appears at the top of certain SERPs with the distinctive lightning bolt.
The big news from Google is that AMPs are now to be rolled out to all mobile SERPs. In a blog post on August 2nd, the company announced an early preview of the new…
How to Increase Your Website’s Speed And Ultimately Your Conversions
The time that it takes your website to load is one of the most important factors your online business will face. Literally every second counts as even the smallest of delays can cause customers to go somewhere else.
Today we’ll look at just how much your site’s speed affects your bottom line and how you can lower loading times with quick and easy fixes.
Logic may dictate that another second of loading time is worth it for a great web design, users today are more interested in how fast your website loads. A slow website will kill your conversions faster than anything else. Not even an amazing digital marketing strategy can save a slow website.
You may know how to create a blog, but if you want it to be successful, it has to be fast. Consider these compelling reasons why you…
Web Hosting 101 for SEO
When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way.
In the world of SEO where there are only ten slots that matter in SERPs and thousands of webmasters competing to find favor in the eyes of Google, any competitive advantage you have access to should be quickly taken advantage of.
Optimizing your registration and hosting data is one of the things you can do to improve your search engine rankings. Not all hosting services are created equal. There are some that are good value for money, and there are some that you should actively avoid like the plague.
When looking for a hosting service, you should pay attention to the factors that will affect your SEO.…
How to use LSI keywords to boost your SEO
Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your rankings are. This method came to be known as keyword stuffing. As you can imagine, such SEO strategy led to the creation of some pieces of content that were virtually unreadable by a human eye, not to mention they were completely useless.
Of course, given that Google search engine is primarily concerned with finding the best content which can provide valuable information to the end user, keyword stuffing became quite a problem. So, in order to remedy the issue, Google started implementing LSI keywords instead.
What are LSI keywords?
LSI stands for latent semantic indexing. In short, LSI keywords are words that are semantically linked to your main keywords without directly…
How to rank well on competitive keywords
SEO is one of the most cost effective ways to generate business. By ranking atop search engines for their target keywords, businesses can generate traffic and increase the chances of visitors buying their products and services,and build awareness of their brands. The best thing about this tactic is how affordable it is – if done correctly, SEO can produce big rewards for relatively a small investment.
However, with the growth of digital marketing throughout the years, SEO has become a common tactic that most businesses employ. Competitors in the legal, real estate, pharmaceutical, and accountancy industry, acknowledged as some of the most cutthroat industries, have smartened up and learned how to leverage SEO to attract customers and hike up sales. It has reached a point that ranking on the very first page of Google can take years, if at all.
Even if business owners have applied all…
The best way to justify investment in organic SEO is the fact your customers don't trust ads
The infographic from seotraininglondon shows just how important ranking well organically is for your business. Consumers are far more likely to trust links that aren't ads. People think organic search results give answers that are more relevant, and are thus more likely to click on them. Only 28% of people think organic results are more reputable than Ads, so in terms of reputation PPC may not be such a bad thing after all.
Check out the infographic based on 1,000 respondents to an SEO survey. It's perfect if you need to justify increased spend on organic SEO to a manager.
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Setting specific objectives that help dictate your online marketing budget
Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a balancing act between the organization’s long-term and short-term goals. Developing a SMART objective that can be measured is an effective technique to budget for both PPC and SEO. Once specific objectives are set, it becomes much easier to determine how much money should be allocated to each online tactic.
Managing a budget for SEO
SEO is a long-term strategy. It takes time to develop and implement an onsite/offsite SEO plan. Most good SEO firms can cost $1000-$5000 a month; even more in some cases depending on the complexity of the business. The important thing to remember with SEO is that contrary to popular belief,…
How to make sure your backend is SEO friendly
Most SEO guidelines focus on off-page SEO. Little attention is given to optimizing your website backend for SEO. Without an optimized website, off-page SEO campaigns are all in vain.
As with any project, the success of an SEO campaign starts with mastering and flawlessly executing the fundamentals.
Digital marketing involves having well-optimized online real estate and then letting the world know about it. The success of your online business, therefore, rests on building a solid website backend that is optimized for performance and usability.
What does an SEO-friendly backend look like? Here are some issues to pay attention to:
Clean Code
Page loading speed has become a significant Google ranking factor. Google users are an impatient lot and will quickly exit a site that takes much time to load.
In fact, 25% of your visitors will have left your site if your site takes more than four seconds…
The next best thing to an SEO crystal ball
Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is never going to be a simple black and white process, but compared to forecasting PPC, organic traffic is a real tough one to predict.
As SEO continues to establish itself as a credible marketing channel, forecasting is going to be a requirement that at some point we’re all going to face.
If you’re looking to sell big investments in SEO or gain new budget for your activity, I think it’s a pretty fair request to provide an understanding of what returns are available. That’s just good business sense / due diligence.
If you’ve never had to work on a forecast before but have suddenly been asked to do one (typically these requests come last…
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google's RankBrain
Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because RankBrain isn’t really even an algorithm update, it is actually a part of the current version of the algorithm named “Hummingbird” which dates back to a 2013 launch.
With Hummingbird, Google started paying a lot more attention to an entire search query rather than just the keywords. The mission of Hummingbird is to understand the overall context of a sentence and not just specific words. RankBrain takes this effort several steps forward.
Why is RankBrain creating such a noise? The answer is partly because…
