Post updated from August 2009 to include major changes that Google makes which will affect the way businesses rank within the natural listings of the search engines.
For 6 of the main updates from Google earlier in 2009, see my post: Google SEO updates H1 2009.
August - Google Caffeine preview live
Category: Index inclusion
What is it? According to the official Google notification of this update, Caffeine is not intended as a major update to the way Google ranks sites for search queries, rather it's an update to the indexing and retrieval architecture to
"let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions".
(more…)…
As part of my work in updating the recently published 2009 edition of the Econsultancy Best Practice Guide to SEO, and training on the Advanced SEO course it's essential I stay up-to-date by reviewing the thousands of announcements by Google and commentary by SEO bloggers.
While all SEO professionals and agencies will be doing this too, many general marketers, digital marketers don't have time for this, so in my blog category "Latest Updates on Google Marketing" I hope it's useful to catalogue the most significant changes in marketing and any actions you should take.
So, for me, these are the most significant changes in H1 2009 that Google has made which affect the natural search listings and so, SEO practice. The most important one for UK businesses is at the end. I also have a follow-up post on Google updates in Q2 2009.
Google SEO updates summary
Feb 2009: Canonical link element:
Category:…
Google tends to favour larger sites belonging to larger companies with well-known brands.
Since more authority and trust is conferred on these sites which have greater scale and more backlinks, smaller and medium businesses (SMEs) have to work harder on their Search Engine Optimisation (SEO) to gain prominence in the natural listings of the search engines.
But smaller businesses often have the advantage of being more nimble and dynamic, so if they can take advantage of this flexibility, how can they compete through SEO?
To help answer this question, I asked Susan Hallam, a fellow-trainer and consultant whose clients include smaller businesses. My questions covered five key areas that SMEs should review for their SEO activities:
SEO approaches SMEs can use to help them beat larger rivals in the search listings
Tips on using the Google Local Business…
In this interview we look at the major SEO trends and innovation including personalised search, social media, vertical search and paid linking.
With thousands of posts weekly on the main search engine marketing portals like SearchEngineLand and compilations of "€˜must-read"€™ search blogs numbering in the hundreds, it can be tricky to spot the changes which will make a real difference to your search engine marketing efforts.
In this interview, I talk to an expert who has to sift through the seo blogs and identify the developments which will make a real difference to his clients. Andrew Girdwood is Head of Search at bigmouthmedia who as part of the Global Media Group have hundreds of search marketing clients from SME's to major global brands.
Andrew has been in Search for over nine years…
