8 questions to ask to help get your brand messages across in Google
Importance: [rating=3]
Recommended link: Official Google announcement on sitelinks
Folks have been discussing Google’s experiments with Google Sitelinks through August, e.g. http://www.hallam.biz/blog/2011/08/12-google-sitelinks-2011.html but yesterday we started seeing this more consistently on all Google searches and now Google has made the announcement above.
If you’re not familiar with Sitelinks, they are the listing of extra links below the brand main site description when you search on a brand name. We have a briefing on sitelinks which shows the previous simple format of just 8 links.
This example shows they now take up much more of the page with 8 to 12 alternatives and include more detailed descriptions:
Marketing implications of sitelink change
Well for almost all sites, the most important searches…
Over a month after the Google Farmer update rolled out in the US, the SEO world seems to have settled back down again. As with all Google updates the winners are left breathing a sigh of relief while the losers are frantically trying to correct their strategy and regain their previous rankings & traffic levels. I hope the ideas here help if you're in the latter category.
If you have yet to read about the Google Farmer update the following articles are good background:
Rand Fishkin covers off what the SEOMOZ team have noticed after the update
Search Engine Land gives you further insights into the update
But for us, this is the best summary of the impact - it's a compilation by SISTRIX showing how article sites were affected by the Google Farmer update:
The most dramatic is the number of keywords that these sites…
Value: [rating=4]
Commentary
As a big advocate of inbound & content marketing, this article on SEOMoz really caught my eye, so I wanted to alert you to it. It's great to see people that live and breathe SEO like Will Critchlow talk more about the link between content & search performance. Afterall, without content, what is there to comment on, share, link to, tell your friends about.
[WHAT] - a piece of content receives the link
[WHO] - someone places the link
[WHERE] - a piece of content contains the link
In his article, Will shows through examples of large, switched on companies how it is possible to scale quality content creation to produce a seemingly never ending stream of amazing content. He also reminded me of one of the best articles ever written on creating content that will naturally attract links. All bloggers should know the 5 main hooks and decide if and when…
