Learn how to ensure your content gets discovered
Ever work on a single important article for weeks on end? Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know how it goes. Anyways, after all of that work, you finally click “publish” and sit back. 24 hours later, you login and see zero likes and zero shares, a crushing defeat. Sound familiar?
Trust me, you’re not alone. Far from it in fact.
Nowadays there are over a billion webpages available to web traffic. Even more shocking, a staggering 2 million articles are published daily.
As you might imagine, standing out can be a bit of a problem.
Unfortunately, there’s no quick fix. But there is an important first step that you’re…
Is your site mobile friendly? Find out how you can prepare for Google's mobile-first indexing
It should come as no surprise Google is working toward indexing web pages primarily based on the mobile output of web pages versus desktop versions in what the search engine giant has called the ‘mobile-first’ index. This is where search engine users are predominantly headed, after all.
2017 marked the year, when, according to Google’s Consumer Barometer Study, mobile internet usage crossed 50% in all 63 countries covered by the report for the first time, albeit the range of usage country to country differed dramatically.
Furthermore, from a search engine user perspective, Google have shared there are now more searches on mobile devices than desktop in several countries.
What is the mobile-first index and how is it different?
Historically, Google’s index has…
Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts
How has 2018's Google search algorithm updates affected your business this year?
Did you know there's been nine confirmed Google updates (so far) this year? Three of these were 'core' updates and two specifically affected how mobile sites are indexed and presented to users through usability and design.
However, there has also been some interesting developments with Google paid search platforms, announced earlier this year at Google Live.
2018 Google algorithm updates (so far) include:
"Brackets" core update - March 2018 - According to Danny Sullivan's Twitter page, @searchliaison, some sites may have seen drops or gains, stating: "There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded...."
Zero-result SERP test - March 2018 - This was…
Whether you are focused on B2B or B2C efforts, generating more traffic to your website is still one of the top challenges that marketers face on a consistent basis
In today’s fast-paced, continuously distracting digital age, it can seem nearly impossible to grab the attention of consumers and draw them to your website.
Source: Hubspot - State of Inbound 2018
According to ClickZ’s study, the average company receives 30% of its online traffic from organic searches. If your team’s SEO strategy isn’t strong enough to rank high during customer queries, it significantly hurts your chances that they will ever find your link.
Since customer’s have a virtually unlimited amount of options when it comes to finding the products, services, and information they are seeking online, you must be especially strategic if you are going to attract them towards your website. While there are…
What links mean for your business and how to get them
When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social media accounts is just the start of it. Once you’ve done that, then surely that’s the end of the road, right?
Not quite.
Just as you can target people around the world with effective marketing online, you can just as successfully target local business as well. It just requires the right strategy.
Part of that strategy is making sure you have an effective on-page SEO , so targeting the right cities, regions or suburbs with individual pages.However, that probably isn’t going to be enough.
To truly have a large impact on your SEO, and drive a lot of traffic to your site, you will NEED to improve your link profile.
Links
If you’re not already familiar with…
If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO
Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and user-oriented. Moreover, it’s not just a list of search results anymore - so be ready to accommodate a whole new appearance of the SERP.
The recent Moz study revealed that 97% of Google’s search queries show rich features like local packs, image packs, knowledge panels, quick answer boxes, shopping results, etc. No matter what your target audience is looking for, Google SERP features can help your content become better than the competition and build online brand presence. Businesses need to prioritize optimizing for these search…
Using press releases to increase awareness and improve SEO
Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. But that doesn't mean it's not worthwhile - far from it! Online press releases are still an effective way to repurpose content you are already creating for traditional PR and use to your advantage online. I'm amazed when reviewing backlink profiles how often it's a tactic that's missed.
[si_quick_block id="98931" title="How to do a backlink audit" description="In this Quick Win we will review 4 techniques for link building and disavowing reports. The report can also be built for your competitors’ websites to help you gain even more insight on the links that improve their ranking, which you can then use to build strategies to outrank them."]
What are the benefits of using Online PR?
If you're…
How old are the top ranking pages and what does this mean for your business?
One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this question and responding with the same answers that there's not a 100% chance of ranking on Google even if you do everything right.
Ranking first on Google organically may not be as successful as you once thought when you've got 3-4 search ads taking space at the top. So what does it take for higher chances of potentially ranking based on Google?
Only 22% of pages that currently rank in the top 10 were created within 1 year, with the majority of pages being 3 years and older.
These strategies on this infographic by The Website Group are guaranteed to revolutionize your marketing.
Courtesy of: The Website Group…
SEO is an important part of a promotion for any business on the Internet
In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from the first stages of creating a new site on the WIX builder. So, what should you pay attention to?
In this post, I’ll tell you the main and the best steps to bring WIX sites to the Top.
Before you start SEO
Before you start SEO on Wix, you need to make the site visible to search engines. To do it you need to:
go to the editor and select the Settings section;
select the SEO mode;
note that you allow search engines to find your site.
These actions will allow…
The top skills and attributes of an effective in-house SEO Manager
To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different disciples. The ability to work with different teams and specialists enables marketers to collaborate effectively, empathize with colleagues and spot new opportunities.
Over the last five to six years I’ve been using the T-shaped marketer approach to guide my professional development, a concept Rand Fishkin outlined in detail back in 2013. As Rand himself explains:
“T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few)"
The key takeaway for marketers is that breadth breeds respect and overlapping knowledge yields creativity. There are…
