Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users
Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website.
Think of it like a chess game where you’re playing on both sides of the board.
Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users.
User intent is the focus here, because whilst the keywords you want to rank for might be different, the search intent or "query" is the same.
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Why do multiple pages compete?
Having different URLs compete for the same keywords is not unheard of. In…
Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months?
Haven’t we all.
But before we begin to answer questions of that sort, it is important to understand, as well as explain to management, what SEO actually means and how it works.
Rest-assured what you are about to read is not something I’ve based on reading online only. It is based on actual experiences throughout my SEO career (in-house and agency side), through tested methods. Let’s begin with what a small website is.
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We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away.
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After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler
It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot.
As nice as that sounds, I’m sure you’re dreading the thought of creating lots of content and tackling the technical side of SEO for multiple web pages for years to come.
You’re not alone. It’s one heck of a commitment…
… or is it?
Because, actually, things have changed and you might be in luck.
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler for business owners and digital marketing managers everywhere.
In this post, I’m going to reveal why. I’ll discuss why…
How to optimize your content for Google’s ever-changing search results
Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. In order to gain as much visibility as possible on Google for your business or brand, you need to keep on top of these changes and work out how best to optimize your website for the ever-expanding opportunities (and challenges) that Google Search presents.
As Dave Chaffey pointed out in his Chart of the Day from July on the incredible shrinking organic SERPs, these updates and additions of features to the search results can often mean that the standard organic listings that as marketers and SEO professionals we have always focused on are pushed further and further down the page.
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Introducing the periodic table of linking building and acquisition
This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep up to speed with the best practice for sculpting a healthy backlink profile with this simple and easy-to-follow guide.
Is link building still relevant for successful SEO?
Yes, but not in the same way it was 10 years ago. The algorithms no longer rely solely on the quantity of backlinks to rank websites in search results. Experts still agree that backlinks are critical for conquering SEO, however, many other factors now come into play - localization, mobile, contextualization of on-site content to name but a…
Reaching the first page isn’t enough anymore, you need to place your business in the #1 position
Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you aware of the SEO tactics and requirements to take you to the top? After all, if you aren’t generating enough clicks, you’re not generating sales.
The following data should show you why a powerful SEO strategy for your e-commerce website is necessary.
Around 44% of online shoppers initiate their search through a search engine. According to the data provided by the US Department of Commerce, in 2015, the e-commerce sales per year reached $341.7 billion, which is a 14.6% increase from that of 2014s $298.3 billion. Furthermore, the data also stated that online shopping accounted for 7.3% of the total retail sales in 2015, as compared to 6.4% in 2014. Updated data for …
How to boost traffic to your website in the short term, and keep your SEO high going forward.
Search engine optimization (SEO) is a vital and ongoing consideration for any website owner. It doesn’t matter if your website is a personal passion project, is supporting a physical business, or is serving as an e-commerce business, you need to maintain a decent SEO score if you’re to have any hope of making it in the big leagues. The good news is that there are a number of things you can do on your own initiative that will generate organic traffic to your website, while simultaneously bringing your SEO score up.
If you are still relatively new to the world of SEO, the following tips are also useful for developing a keener understanding of how SEO works. A lot of newcomers make the mistake of thinking…
Search engines are now using data-driven factors to determine how relevant your website is to a particular search query
The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO first broke onto the scene, it was quickly discovered that webmasters could manipulate search results and make their websites rank well merely by packing their target keywords into the website as many times as possible – a practice known as “keyword stuffing”.
This majorly skewed and distorted Google’s and Bing’s search rankings, since low-quality, “spammy” websites were quickly able to outrank reputable and relevant websites. In response to this unfavourable outcome, these search engines rolled out several rounds of algorithm updates, permanently changing the way in which websites are ranked.
Presently, Google and Bing each use hundreds of different factors – with varying levels of importance – to rank websites, helping to ensure…
Position tracking for small businesses made easy through SEO tools
Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee that you're going to use the internet, and this fact has made it even more important to know how to use SEO to drive visitors to websites and front doors. Thankfully, because of how connectivity is so widespread, there's no dearth of tools to support the SEO efforts of business owners.
The features you need
Nowadays any small business or online agency can run their own SEO campaigns or take on projects on behalf of other companies. SEO has come a long way since the black-hat days of keyword stuffing, though; working your website up the search results ladder into that coveted top spot requires a steady hand on the tiller and…
