Global sports sponsorship grows as eyes turn to women's games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders
This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female sports taking a more central, and long overdue, role in this growth.
There's also important news regarding Instagram's shoppable content feature, which is being tested for use by influencers for the very first time.
Australian and American brands are also under the microscope as the most-trusted brands are recognized by consumers.
Last but not least, we'll take a look at two pieces of Google-related news. We've got information regarding updates to the Keyword Planner, then there's the small matter of Google's market value sliding by $80bn.
Women's games contributing to global sports sponsorship growth
Many would argue that it has taken…
Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers
Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers. It relies on measurable, tangible metrics that result in leads and sales, not vanity metrics and other insights that won’t bring in sales or real value.
While it is not just about Google, it’s important to remember the search engine giant’s stance on local SEO: "nearly two-thirds of smartphone users are likely to purchase from companies that customize online information to a user’s location," which is something we simply cannot ignore.
Local SEO works through emphasizing core topics…
SEO needs to be considered as an integral part of a web design project, not as an afterthought
SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise online performance. But, organic search can be fragile, even fickle, and the smallest misjudgements can leave you exposed. Timing is of the essence, with SEO, and can often be a major contributor in getting the best, most cost-effective results in the long run.
In an ideal world, brands should begin focussing their attention on their organic search strategy as early as when they are planning the design and development of their website. However, all too often, they fail to do so and leave SEO as an afterthought or retrospective consideration, unknowingly jeopardising future success.
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Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results
The importance of local search will continue to grow with 46% of searches on Google already having local intent. Moreover, almost every local search converts into a sales either online and offline. This means, more and more businesses will try to make it to the top of the local search results, making local SEO tougher than before. Here are some things to consider:
By 2020, around 50% of searches will be voice-based so there will be less typing involved. This will give rise to a higher number of long tail keywords and hyperlocal searches.
Reviews will play an important role in businesses having more positive reviews ranking higher on the local search results.
User engagement will be the…
Five top tips and best practices to follow to ensure your e-commerce site gets the best results
The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new options to buy online. Brands selling online today need to have a compelling value proposition to stand out.
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At the same time, search engine optimization (SEO) continues to evolve. Since 2010 Google has introduced scores of algorithm changes as it tweaks and changes the way it ranks…
Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links
Links are what makes the web...well, a web. It's the intrinsic connection that brings millions of web pages together and minimises the degrees of separation between different pages.
It is, of course, the interconnectivity of the internet that created the web analogy in the first place - so it's only fair that we write an article that tells you how to make the most of your internal links, right?
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Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research
Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your rankings. Others say LSI has no impact on the positions your website takes. After reading different opinions on the topic, I’ve realized there are lots of people who don't know what LSI actually represents.
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If you’re interested in SEO tendencies, you’ve obviously heard of the Latent…
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads
"We don't need SEO. We use Adwords. It works better for us."
I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic.
Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch.
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What do you need to include in your Wordpress SEO checklist?
Why do so many people still use Wordpress?
Wordpress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of use and saves time and money, especially when compared to developing a custom website.
Wordpress has also the biggest number of integrations, plugins and security options. It is a perfect place to start blogging and test some of your ideas online.
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Why you should care about SEO?
A lot of publications nowadays refer to SEO, as an "old-school way" of doing things. Many brands prefer to invest in Facebook,…
Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived
Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX
— Google SearchLiaison (@searchliaison) August 1, 2018
Five months on and, whilst the volatility may have calmed down somewhat, there are still major…
