As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs
As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs.
Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion.
If you have noticed a sudden drop in your ranking and traffic,…
NAP consistency is one of the most significant factors of local SEO, so how should you ensure your NAP listings are correct and optimized?
As a business owner, you should know the challenges that come with local SEO. Moreover, Google turns the spotlight on displaying search results for location-based searches and takes the location information on each business website and through other websites to serve those search results.
That’s where NAP (this stands for Name, Address, Phone number) comes into play. According to Moz, NAP consistency is one of the most significant factors of local SEO.
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Unfortunately, many businesses neglect the importance of having consistent NAP information, assuming that search…
Without well-written and engaging content, chances of you catching the eye of your target audience are quite slim
Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content marketing strategy is of utmost importance.
When it comes to SEO, specifically, Long-form content has a greater impact compared to Short-form content. This is because most Long-form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares. Longer content also has a direct correlation to higher search ranking, as corroborated by various studies. Thus, if you are in the midst of building a content plan for your next…
What percentage of searches are on organic vs paid results
Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour.
This research study considers different types of behaviour by reviewing eye-tracking for different search types on the ‘path to purchase’. It’s a UK study, similar to previous research from iProspect in the US that I reported on, but haven’t been repeated recently.
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Update: At the end of this post, I've added complementary, more recent research from Rand…
One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO
SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, and so on. Yet you can make an argument that the most challenging part of the process is keyword research.
Keyword research is the foundation of all successful content creation. Think of keywords as the poles upon which you pitch the tent of your content. Once you find the right keywords, you’ll be able to create content that ranks.
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Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover
As you might expect given its name, "Medic" - Google’s August 2018 algorithm update - affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness.
However, these weren’t the only websites to suffer ranking losses. Some sites featuring broader content, such as news, as well as finance and legal websites, also saw dramatic declines in visibility and traffic. Such websites are referred to as “Your Money or Your Life” (YMYL) — a term Google defines as sites that are of low quality, or drastically misinformed — could have a negative impact on a person’s life, income or happiness.
With reason to believe that the Medic update and the more recent June 2019 core update are linked due to…
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it?
As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we obsess over them, too. Website traffic, click-through rates, conversions, search engine rankings - they’re all important, but there’s only one king of the KPIs and that’s ROI.
This is because no other metric is truly able to assess whether the time and money invested in your marketing efforts have been worth the impact it’s had on your business. Essentially, we need to ensure nothing is going to waste.
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Integrating technical SEO within the development release cycle
Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate SEO with development, UX and editorial.
This teamwork is never more important than during a development release, when one line of code can mean your search performance (and traffic, and sales) can fall through the floor, but the reality of a release cycle and the ideal are usually very different. Top-level management input, commercial requirements, the dev team’s internal processes/structures and issues that crop up during the work can all mean that budgets are squeezed, priorities are forgotten, timeframes are reduced and projects are side-tracked.
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For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well
Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well.
Fortunately, there are various Chrome extensions that let you manage your website issues and save time. Here are the best plugins you can use for free to measure your site’s performance without leaving the web page.
1. SimilarWeb
This easy-to-use plugin lets marketers see key metrics for their website, such as traffic statistics, rankings, traffic sources, top referring sites, top paid and organic keywords, etc.…
Take an hour to create your profile and your business will look much better in search results
It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available for half a decade. Some would say it’s an essential element of your digital marketing strategy – but up to 56% of local retailers have failed to do this bit of SEO housekeeping in a period when we’ve all been busy with the gold rush of social media presence.
Another reason for putting it off is that it may seem like a complicated thing to do. For small business owners who do their own SEO, the stats and admin offered by various services are alien to the creative business instincts that drive them to get started in the first place.
However, it’s actually very easy to set up a…
