A robust link building strategy is critical. Being discoverable online means having high domain authority and ranking for the keywords your customers use
Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. As a result, both B2C and B2B companies must consider the role online visibility plays in their campaigns to attract customers.
In the digital world, a robust link building strategy is critical. The modern consumer journey is driven by search engines, and being discoverable online means having high domain authority and ranking for the keywords your customers use.
[si_guide_block id="127288" title=“Access our Quick Win – How to get quality backlinks" description="In this Quick Win, we will show you how you can attract high-quality backlinks that give your website the authority it needs to increase organic (free) traffic."/]
High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed…
Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok
Following the addition of a new Speed Report in Google Search Console, Google has announced that it is set to start adding warning badges to sites with slow load speeds as a signal to users. This could ultimately lead to other 'badges' rewarding sites that offer good experiences.
Facebook is aiming to make donating and fundraising on its platforms easier ahead of the holiday season by releasing several new tools.
A new report has found that consumers don't believe that big brands or social media influencers have any credibility and that they support social issues purely for profit.
New data reveals that spend on traditional TV advertising is declining with more people switching to streaming services. However, this could provide some…
Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics
The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years.
On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same.
A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts.
Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used.
Finally, Facebook has updated its video ad metrics to make…
If you have used JavaScript for your website, it is important to remember that it can thwart your intentions by preventing your site from getting indexed on Google
Just launched a dynamic website? Kudos to you! It could be your best sales move yet, presenting your best face to online prospects and convincing them to buy into your story.
But if you have used JavaScript for your website, it is important to remember that it can thwart your intentions by preventing your site, or at least a part of it, from getting indexed on Google and other search engines, thus stopping it from appearing in the search results.
How will your prospects visit your website if it’s nowhere in the search results?
That’s why you need to ensure that your use of JavaScript isn’t impeding your SEO.
But before you start asking how to do that,…
If you can understand what search engines are looking for, you'll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms
Entity salience is a technical topic with significant implications for the way that search engines understand content. When discussed in the context of SEO, it refers to the process by which Google makes use of machine learning to predict what a human reader will see as the most important things mentioned in a text.
If those of us working in SEO and copywriting can understand what search engines are looking for, we will be better able to ensure they identify our target topics and rank our copy for the most appropriate search terms.
[si_guide_block id="134895" title="Download our Individual Member Resource – SEO report template" description="This SEO report template created in PowerPoint gives you a simple structure to follow when conducting your own monthly…
Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential.
Seasonality can make or break an online business.
Failure to get your business ready for the holiday season may result in lost customers, bad reputation and loss in online visibility.
Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential.
[si_guide_block id="35519" title="Download our Individual Member Resource – Managing SEO playbook" description="With this SEO playbook, we have listed all the steps needed for a strategic review of your organic search marketing aimed at defining improvements to results."/]
Here's how seasonality works in digital marketing and what you should do to optimize your site for the upcoming holiday season:
What is seasonality and why SEOs should care
Seasonality refers to regular and predictable trends recurring every calendar year. Different industries may be impacted by different seasonal trends but it is hard to…
There’s more to backlinks than link building and understanding this can help your site see the best results
By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say that any SEO strategy that doesn’t prioritize building backlinks, is one that will struggle to yield any long-term success.
A cornerstone of SEO, link building is an absolute must for brands aiming to improve organic search rankings and maximize online visibility. Backlinks are still one of the most important SEO ranking signals, and actually, they correlate more with top-ranking pages than any other ranking factor.
[si_guide_block id="35519" title="Managing SEO playbook" description="Our digital marketing playbooks helpin you quickly review the main activities you need to work on and get better results from different digital marketing channels. Use our SEO playbook to see what tasks you…
SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects
A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the company to lose out on those aspects. The Plerdy team has prepared an overview of popular SEO and UX mistakes that can repel customers and have a knock-on effect in terms of revenue, as well as rankings.
SEO mistakes
Quality website optimization is one of the most important elements of content-marketing, With its potential to attract new users to the site and eventually level up the business, SEO remains in the spotlight of marketing professionals’ attention.
[si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="Our guide takes you through some of the big SEO mistakes…
Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things
Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other facets of user safety and security while assessing the search engine optimization needs of your website.
Google cares about how visitors interact with the sites, and website safety and security influence user experience (UX) directly so it makes sense that Google cares about these things.
[si_guide_block id="5762" title="Download our Individual Member Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting against the actual number of visitors you get to your…
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?
Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it.
What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility?
Here's what digital marketers should know about semantic search.
[si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/]
What is semantic search?
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…
