New trends in the Mobile Internet space are changing the game quickly
Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as it has grown in popularity over the years. We are already seeing Internet giants like Facebook, Google, and Apple investing heavily in the mobile market. They are competing to be the new leaders in the online mobile niche. There is plenty of opportunity for everyone here. As more and more people are becoming more accustomed to using their mobile device to access the Internet throughout their daily lives, it is opening up new doors for companies to spread into and develop new technologies that can be used by them. It is clear that the mobile space is on the verge of exploding…
How to use LSI keywords to boost your SEO
Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your rankings are. This method came to be known as keyword stuffing. As you can imagine, such SEO strategy led to the creation of some pieces of content that were virtually unreadable by a human eye, not to mention they were completely useless.
Of course, given that Google search engine is primarily concerned with finding the best content which can provide valuable information to the end user, keyword stuffing became quite a problem. So, in order to remedy the issue, Google started implementing LSI keywords instead.
What are LSI keywords?
LSI stands for latent semantic indexing. In short, LSI keywords are words that are semantically linked to your main keywords without directly…
Voice-related commands have risen 35x since launch of iPhone
The SEO industry exists because ranking highly in Google search is incredibly valuable. Google makes an incredible 70 billion from PPC each year, based on people paying to appear at the top of SERPs in AdWords. The whole industry is built around ranking for keywords which people search. Traditionally, these searches were made via keyboards, whether on a desktop or on a mobile device. But this is starting to change, with the rise of voice recognition assistants such as Google Voice Search, Siri or Cortana people are increasingly searching the web by just opening their mouth. This will inevitably have a massive impact on how people search and the way they structure the keywords which they use to access information. The chart below shows the rise of people using terms associated with voice-recognition commands.
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How to rank well on competitive keywords
SEO is one of the most cost effective ways to generate business. By ranking atop search engines for their target keywords, businesses can generate traffic and increase the chances of visitors buying their products and services,and build awareness of their brands. The best thing about this tactic is how affordable it is – if done correctly, SEO can produce big rewards for relatively a small investment.
However, with the growth of digital marketing throughout the years, SEO has become a common tactic that most businesses employ. Competitors in the legal, real estate, pharmaceutical, and accountancy industry, acknowledged as some of the most cutthroat industries, have smartened up and learned how to leverage SEO to attract customers and hike up sales. It has reached a point that ranking on the very first page of Google can take years, if at all.
Even if business owners have applied all…
The best way to justify investment in organic SEO is the fact your customers don't trust ads
The infographic from seotraininglondon shows just how important ranking well organically is for your business. Consumers are far more likely to trust links that aren't ads. People think organic search results give answers that are more relevant, and are thus more likely to click on them. Only 28% of people think organic results are more reputable than Ads, so in terms of reputation PPC may not be such a bad thing after all.
Check out the infographic based on 1,000 respondents to an SEO survey. It's perfect if you need to justify increased spend on organic SEO to a manager.
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Setting specific objectives that help dictate your online marketing budget
Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a balancing act between the organization’s long-term and short-term goals. Developing a SMART objective that can be measured is an effective technique to budget for both PPC and SEO. Once specific objectives are set, it becomes much easier to determine how much money should be allocated to each online tactic.
Managing a budget for SEO
SEO is a long-term strategy. It takes time to develop and implement an onsite/offsite SEO plan. Most good SEO firms can cost $1000-$5000 a month; even more in some cases depending on the complexity of the business. The important thing to remember with SEO is that contrary to popular belief,…
Moz releases a new free tool to help you discover, prioritize, and build lists of high-quality keywords.
The Keyword Explorer (KWE from herein) comes as part of the Free tools offered by Moz, a leader in Digital Marketing and Search Tools. It's a result of year-long development by a team already dedicated to the maintenance and development of Moz's rankings collections and research tools. How has it the impacted the final product? Let's find out.
What does it do?
The official strapline is...
"Find The Best Keywords For Your SEO Strategy
Discover, prioritize, and build lists of high-quality keywords."
And I can safely say it passes the "Ronseal Test"; it does exactly what is say's on the tin.
The tool takes users through the entire keyword research process, whilst providing metrics and scoring systems (Volume, Difficulty,…
How to make sure your backend is SEO friendly
Most SEO guidelines focus on off-page SEO. Little attention is given to optimizing your website backend for SEO. Without an optimized website, off-page SEO campaigns are all in vain.
As with any project, the success of an SEO campaign starts with mastering and flawlessly executing the fundamentals.
Digital marketing involves having well-optimized online real estate and then letting the world know about it. The success of your online business, therefore, rests on building a solid website backend that is optimized for performance and usability.
What does an SEO-friendly backend look like? Here are some issues to pay attention to:
Clean Code
Page loading speed has become a significant Google ranking factor. Google users are an impatient lot and will quickly exit a site that takes much time to load.
In fact, 25% of your visitors will have left your site if your site takes more than four seconds…
What Google AMP Means & How You As A Content Marketer Can Adapt
If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s Google’s most recent attempt to streamline mobile content for marketers and users everywhere.
While most marketers are greeting AMP with enthusiasm, there’s no doubt that it will change web marketing in a big way.
Here’s what you need to know about the major Google shift, and what it means for your web content. First, I’ll go more into defining, and then give you a how-to of sorts.
What is AMP?
According to industry experts analysing the launch like Search Engine Journal and Smart Insights, AMP is Google’s response to the launch of Facebook Instant Articles – an innovative feature that went live in 2014 and allowed users to access a selection of…
The next best thing to an SEO crystal ball
Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is never going to be a simple black and white process, but compared to forecasting PPC, organic traffic is a real tough one to predict.
As SEO continues to establish itself as a credible marketing channel, forecasting is going to be a requirement that at some point we’re all going to face.
If you’re looking to sell big investments in SEO or gain new budget for your activity, I think it’s a pretty fair request to provide an understanding of what returns are available. That’s just good business sense / due diligence.
If you’ve never had to work on a forecast before but have suddenly been asked to do one (typically these requests come last…
