Google’s related searches are a treasure trove of content ideas

As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent is. In this article, we show you how to use related searches for both ends in order to boost your SEO. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough knowing what matters in SEO and what doesn't."/] See,…

Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors

Yes, 'in the world' might have been a bit of an exaggeration, but do you know what is the most important ranking factor for Google right now? It's long been speculated with extensive ranking factors research, but do we SEOers really know? It's vital to note that this research is based on correlation and not causation and that all aspects of on-page and technical SEO need to done to improve chances of ranking on SERPs.

Direct visits and engagement metrics

According to SEMRush's research 'Ranking Factors 2.0' direct website visits are the most important ranking factor. Time on site, pages per session and bounce rate are also highly rated as important. Taking these into consideration, it is not surprising these are…

But what does this mean?

We're all aware of the length of meta descriptions - the snippets of information we see in Google Search - but how important are they and do people even pay attention to them? Previously, the maximum length was limited to 160 characters. Google has now confirmed that the length of descriptions has been increased to 230 - this is meant to provide more descriptive snippets. More description of content can encourage clickthroughs and more organic traffic if the content is engaging. In a recent article by Search Engine Land, Google stated: We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average. Advice my Moz's Rank Fishkin tells SEOs to: Make a priority…

New research shows that marketers are investing more in localizing their content for international audiences - here’s why

When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015. Why does localization matter so much to companies these days? Localization - the process of adapting a product or content to a specific locale or market - can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world. According to…

How to make the most out of SEO tools to increase your internet presence

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the Google can take your business from zero to hero pretty quickly. So all of us digital marketers try our very best to achieve the coveted page 1 rank for a high-volume keyword. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimization (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

Chart of the Day: Retail searches will surpass 60% mobile this year

A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers – both B2C and B2B. For peak UK retail related searches in November and December 2017, the use of mobile to conduct these searches will surpass 60%, showing how important a mobile-first strategy is for retailers. However, the study also suggests that a mobile-first approach isn’t as vital for B2B retailers, where mobile search trends vary between 10-30% and show a much slower growth.

Mobile-first for B2C

The findings, published by Marler Haley suggest that UK mobile search trends for consumer-related searches ‘sale’ and ‘Black Friday’ will surpass 60% by the end of the…

Make sure you choose an SEO package that will get you results but won't tell you these common lies

SEO is an important part of any digital company - it can be the most successful way of driving traffic to your site if optimized correctly. Whilst many companies have the set of skills to audit, perform and optimize their own SEO, others prefer an agency to do it for them so they can dedicate the time to other areas of focus. However, before you sign a contract for an SEO package, we would recommend taking certain steps to ensure you get the results you need and want in order to grow your business. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank…

Major trends to inform your search marketing actions in 2018 according to James Murray of Bing

In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. This article will discuss each relevant interview and its key takeaways.

[si_guide_block id="80207" title="Download our FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead."/]

Murray discussed a variety of topics from voice search marketing to how links may be decreasing in importance in the future.

Trend 1. Voice Search marketing

Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”. Marketers need to write content for this new set of queries, having the user’s voice in mind as the driving force for creation. For example, writing in…

Don't limit your SaaS brand - the do's and don'ts of international SEO

We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or a North American audience? Asking this question, many SaaS companies will embark on a journey to expand their international visibility, only to realize that international SEO can be a strange beast. “If you build it, they will come,” does not apply if no one can find what you have built. 

Brands can find greater success within international markets if they understand how search engines, like Google index, retrieve websites for international audiences. With this understanding, your SaaS company can build a strategic approach to capturing international traffic by following international SEO best practices.

So, start studying abroad — no passport needed!…

Use these features to optimize your Shopify ecommerce platform for search engines

Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify ecommerce store to increase online visibility. Follow these easy-to-follow tips below to discover all the essentials for improving the SEO of your Shopify store.

What is Shopify and why should you use it?

The Reasons why you should choose Shopify Ecommerce for your online Store: Highly flexible and tailor to your specific requirements. Easy backend administration Shopify has Lots of built-in tools Advanced ecommerce CMS Platform with fantastic Search Engine Optimization (SEO) features. Shopify Ecommerce Platform is easy to use with no coding…