Mobile SEO - Smart Insights

Google’s changing recommendations on SEO for mobile

By Dave Chaffey December 20, 2013

Mobile SEO

Check you’re not making these 5 mobile SEO mistakes to get your SEO right in 2014

Importance: [rating=5] Recommended link: Google’s new advice covering mobile SEO mistakes

December 2013 update

We originally alerted readers to Google's new advice on mobile SEO in June 2013. This is a BIG deal since more searchers are performing mobile searches and your mobile SEO traffic may fall if you get the user experience wrong as explained below. In this update, Google have again highlighted the importance of a seamless mobile experience by releasing a new tool to help site owners review mobile SEO errors. We also advise comparing your mobile/desktop SEO traffic in analytics to see whether you may be missing out on mobile SEO visits. Here is the output from the new Google Webmaster's tool taken from Google's new announcement:

June 17th…

The growing importance of mobile SEO [infographic]

By Susanne Colwyn October 29, 2012

Mobile SEO

A useful summary of changing consumer search behaviour and mobile SEO best practices

This infographic highlights again the growing importance of mobile marketing; in this case showing its impact on search marketing. We're reminded that there are now more than 4 billion connected smartphones and it's anticipated that mobile usage will overtake desktop use by 2014. So don't miss out is the message! Although the headline on the infographic focuses on Google's Siri, it also has a useful summary of the alternatives for optimising mobile search. This Infographic from Alchemy Viral explores consumer usage, best practices for mobile SEO and the improvements of Siri to support consumers.

Best practices on mobile SEO

Here is a summary from the infographic of best practices for mobile SEO to consider. Responsive web design. Considered industry best practice and is recommended by Google. This includes using CSS…

Mobile search volume more than doubles year-on-year

By Dave Chaffey April 17, 2012

Mobile SEO SEO analytics

The latest data on UK retail search volumes Value/Importance: [rating=4] Recommended link: BRC-Google Q1 2012 monitor - Published April 16th 2012

Our commentary on the latest Online retail monitor

The British Retail Consortium (BRC) and Google produce a regular Online Retail Monitor (ORM) that measures changes and trends in the growth of retail search terms over time. The latest version has some interesting data on the growth in mobile search which also has implications for all site owners. Since it’s direct from Google, using their data on searches for retail terms, it’s a reliable source, although it only gives relative changes not the absolute % of searches that are mobile. The headline figure is a 132% year-on-year growth in mobile search for retail broken down as follows: