Get your Adwords campaign in front of your competitors with a limited budget
As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as an AdWords campaign).
For many small businesses, an AdWords campaign can become expensive. For example, depending on the keywords used, some clicks to your ads might cost $7 each, and others only 20 cents each. If your PPC campaign is set up correctly and optimized, you might reduce your costs even more! That’s why it is essential to set up your campaign for the most effective results.
Setting up your account
To set up an AdWords account, you will need a Google account. All you need…
Chart of the Day: Google's share of US paid search clicks by device
As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%.
Now, in Merkle's Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid search clicks on mobile.
Google search ad spending growth remained strong in Q3 2017, rising to 24% year over year (Y/Y) in the US, while dipping slightly to 13% growth in the UK. Mobile and Google Shopping continued to drive growth, but desktop spending remained resurgent following a late 2016 change by Google to allow advertisers to segment…
New research shows that web users do not always know when they are viewing a paid ad
With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet.
[caption id="attachment_98079" align="aligncenter" width="550"] Source: Internet Live Stats[/caption]
Out of the 2,000 surveyed, 1 in 10 admitted to browsing upwards of 50 websites a day, tying in with the rising trend of worldwide internet usage.
Yet it would seem that the technology doesn’t result in a particularly deep understanding of it. Of those surveyed, a surprising 60% of respondents said they don’t know the difference between Google sponsored ads and organic results - a higher than expected figure considering the regulation where paid-for listings must be marked accordingly.
Do you know which search…
While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends.
If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about.
[si_guide_block id="53829" title="Download Premium Member Resource – Facebook Advertising guide" description="Brands can still set up Facebook Pages and enjoy some organic exposure free of charge, but as a platform, Facebook is now very much “pay to play”."/]
Many advertisers make the mistake of seeing Facebook ads and AdWords in a binary, one-or-the-other sort of way, which is really a case of comparing apples and oranges; each platform has its own benefits and drawbacks, and if you exclude one of them from your marketing mix, then you’re missing out.
The targeting
The key difference between AdWords and Facebook is the way you…
How much your cost per click should be for a #1 advert position, according to your industry
A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer.
As you’re probably aware, the keywords you use in your campaign have various costs associated with each click. So when estimating a sensible Adwords budget for your new campaign, without using Google’s Keyword Planner as a rough guide, (emphasis on rough), you may not know where to begin.
In this post we’re going to focus on the Google Search Network as this is often the starting point for businesses when they begin digital advertising. We’re going to look at Google’s estimates for what the average cost per click is for the top 10 online industries in the UK and how you can reduce these costs significantly.
What does…
PPC tips and strategy to enhance your AdWords campaign
What comes to your mind when you think about AdWords? Perhaps, a lot of data, excel sheets, and analysis. When I think about AdWords, I usually think about a customer’s choice and their range of options, as if they were buying a burger at McDonalds.
Economists put goods that are likely to sell well together and called them complementary goods. McDonalds uses this approach to sell burgers and chips as great complements. How many times have you bought a burger without chips at McDonalds? Probably never. The same theory applies to AdWords search and display ads. If you have search you should have some sort of display advertising. These are ideal components of advertising that complement each other so well and almost guarantee a great outcome. However, I won’t be able to go too far with my food theory on AdWords advertising so…
Chart of the Day: Consumers prefer to compare and switch on desktop
The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and their announcement of a Mobile First Index mean that we need to optimise our websites for mobile and desktop to remain relevant in the coming years.
As marketers, it is vitally important that we create a great online experience for our customers and potential customers no matter which device they choose to use. To help deliver the best experiences across the purchasing funnel, you need to have actionable data to guide you in the right direction for each of the marketing channels including Search, Social, Email, Display etc.
This is where recent research from Hitwise will come in useful. It shows the distinction between an industry pushing towards mobile and a consumer still using…
Google's similar audiences feature is now out of beta and available for Search Ads and Google Shopping Ads
Similar audiences is a nifty idea which lets you target your ads not just at the people you know are interested in your products or services, but also at people who share the same characteristics as those who've shown an interest.
So how does it work? Similar audiences for display works by matching the interests of people who've visited your site to people with the same interests, but who haven't visited your site. In theory, these should be the people most interested in your products. But as of this week, the new matched audiences feature also works to match with people based on their search history. The easiest way to explain this is with an example. If you had an online store selling gardening tools, you could set up ads to target people interested…
AdWords promises new update will save time, boost CRO and reduce CPA
Google have announced a series of new features for AdWords aimed at making dynamic search ads more effective. Dynamic search ads are the AdWords product which creates ads dynamically based on website content, rather than manually setting up keywords on which to bid. The idea is this allows businesses to not miss opportunities they wouldn't have known to bid on with a manually set up keyword-based campaign. It also means when the website content is updated the search ads automatically update, so there is no risk of having out of date ad copy after site updates.
Google has pressed ahead with the announcement despite the hurricane of negative PR whipped up by the revelations regarding ads being placed by YouTube and Google Display Network on unacceptable content, such as terrorist propaganda or far right groups. Because search ads don't appear on sites (only…
Plan, manage and optimize your Google AdWords campaigns with this new template for managing your PPC marketing
Google AdWords is a fantastic way for businesses of all sizes to drive relevant visitors to their website generating new enquiries or online sales. The beauty of AdWords is that it is really flexible and puts most of the control into your hands, so no matter which products/services you are selling you can get started within an hour or two even with the most modest of marketing budgets.
And here is where the many problems of AdWords start and why some businesses miss out because a quick trial fails since they don't work to optimise their campaigns...
"While it is very easy for anybody to set up and run their own AdWords campaigns, it is also just as easy for your campaigns to take a life of their own, spending your hard earned marketing budget on driving…
