Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes.
Like millions throughout the world I have been sucked into the hype surrounding what I now know as 'Puke-a-Mon Go'. The web has been ‘paraflinched’ with articles lauding how the game targets ‘millennial’ aged zombies who can play Puke-a-Mon Go whilst walking recklessly across lanes of traffic or over cliffs.
In addition to brand sponsorship opportunities as described below, Puke-a-Mon Go boosts profitable in-game purchases. Not insignificant since Euromonitor International projects the 2016 global mobile in-game purchase market to grow some twenty per cent, reaching $29.8bn /£22.5bn..
Planet Earth – 7bn people – gotta catch ’em all
Puke-a-Mon Go quickly clocked up in excess of 30 million downloads. At its peak, Candy Crush drew an audience of 20 million users. It even rivalled social network downloads.
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There's no magic formula for going viral, but there are ways to boost your chances.
You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically.
So how do you make it happen for yourself? There’s not a magic formula, but there are steps marketers can take to increase the chances of virality.
My team at Alexa analyzed a series of websites that had posts take off like wildfire. We chose the sites we did because the publish date for the viral posts directly corresponded to a rise in the hosting site’s traffic numbers. We used Alexa's competitive intelligence tool to analyze each website’s traffic, global rank, and reach.
Analysis of Mic.com
Amy Poehler – described by one journalist as a “media darling and all-around-awesome lady” – is something of a feminist icon. It’s no surprise that millennials are enamored with the…
6 simple reasons why you should start to build Influencer Marketing into your Content Marketing strategy
Working in the world of digital is exciting, fast-paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and brands want to explore new options. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!
The last year has been a busy one for me. One filled with lessons and growth, and hundreds of Influencer Marketing campaigns. What I've learnt running Webfluential, an Influencer Marketing Platform, is that teaching someone why they should use your product is better than selling it to them. And what I've learnt about the Influencer Marketing trend, is that many marketers still aren't quite sure how it fits into their overall strategy.
When you work on your brand or campaign content strategies - you look…
Research showcasing best practice to improve your influencer marketing campaigns
Influencer marketing has become such a popular search term, that Google classifies the keyword as a "breakout", meaning it has experienced search growth of more than 5000%.
While we know that influencer marketing has become a popular digital media channel, what can we learn from influencer marketing campaigns that have already been run? We thought we would find out by analysing over 100 influencer campaigns and then share the results. The campaigns spanned global geographies and were sampled out of different industries - from FMCG to travel to fashion and motoring.
Read further to find out the highlights of the results, showcasing where and why influencer campaigns are popular, some best practice to get you started or improve current projects and how technology is improving the way we execute campaigns.
This infographic will help anyone who's eager to implement an influencer marketing campaign of their own.
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Research showing the importance of connecting with influencers to support your business goals
Reaching out to 'influencers' who will share your content and be Advocates of your brand is key. It's about finding the influencers who fit your brand, resonate with your content, will be positive and have 'authority' where they are socially hanging out. At the same time, we must be realistic with who we engage with and what we can share. It's not necessarily about following those with the greatest Klout or Followers - its relevance, credibility and fit for your business.
Theshelf.com's research highlights these key points and the importance of connecting with Influencers.
92% consumers trust influencers from third parties and influencers are supporting businesses in achieving their goals; whether it's for SEO, Brand Awareness or to boost their sales.
Read further, to find out their 5 tips to driving a successful influential reach strategy.
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Which are the most popular channels for journalists today
For Marketers and PR Professionals, it's important to reach the right media influencers using the right media. Given the huge choice of communication channels available to us across social media, it's useful to know the preferences for channels amongst media professionals.
Cision's Social PR Study, using data from the Social Journalism Study 2015 reveals some interesting insight. So should you contact Journalists via phone, email or social media and are your current methods currently effective for contacting the right PR Professionals?
The survey reveals that '49% of PR Professionals prefer the phone, compared to 23% of Journalists'
How should you contact Journalists?
PR Professionals are reaching out to Journalists via email and phone, and social media is the third choice for pitching stories (amongst almost half of respondents).
So how do Journalists wish to be contacted? More contact via email, phone, social media and 8% would prefer more postal information. …
How to manage a PR crisis using social media intelligence
Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens companies and organisations need to try to manage the crisis when it happens. Of course this has become quite tricky with the incredible volume of posts on social networks making it hard to track every facet of a problem. But with the right social media intelligence software, PR and Communications teams can better manage a potential crisis situation.
Social data is of particular use in two stages of a crisis: detecting the beginnings of a crisis and managing the crisis. This post will explain how social intelligence (monitoring and analysing online data) can help you manage these two stages quickly and effectively.
Detecting a crisis
Understanding…
An example of the growing importance of online influencer outreach in marketing today
Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of character about the March 2015 cover of Marie Claire.
The Italian cover girl isn’t a model, an actress, or even a celebrity. She’s a fashion blogger with a firm grip on the interests of fashion fans around the world. And she’s one of many reasons you should be looking into the role that digital influencers can play in your marketing strategy.
Digital Influence is changing
Leveraging fashion influencers is a great example of a shift in the world of marketing. True influence is no longer about paid celebrity product endorsements in film, television, and print. It’s about genuine, personal recommendations from…
What are the best online services to fuel your blogger outreach?
You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you have the blogosphere buzzing with mentions of your brand? The answer is blogger outreach. This involves tapping into the huge influence that bloggers have and using it to get more eyeballs on your content and to grow your business faster.
Sure you could go ahead and contact any relevant blog that you come across but that won’t get you to where you want to be. By targeting the most influential and relevant blogs you will gain access to huge groups of people who are completely in line with your target audience.
In this post I’m going to talk you through a number of tools that can help you not only find the right bloggers/blogs to contact but also manage…
Social Media Marketing campaign successes and failures
Every internet savvy person knows the potential of 'going viral' with content spread via social media. It’s about resonating your content so that it becomes popular, is shared and showcases your brand's reputation to improve your chances of your content being prominent, and engages with the right audience.
The infographic shares some examples of successful viral case studies and others which have flopped, along with their 'recipe for success'.
Thanks to BestMarketingDegrees.org for sharing their infographic and commentary with us. It's a resource guide for students, looking to follow a career in marketing and provides articles and graphics related to the latest development in the field of marketing.
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