Chart of the Day: A summary of trends in managing influencer marketing activities
2018 has been dubbed the year of Influencer Marketing by many including MarketingLand and AdWeek who report on research that:
"67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results".
Of course, Influencer marketing isn't new, indeed we first published our Influencer Marketing guide 5 years ago and continue to update it in line with changing practices and increased regulation. We're sharing this research from Linqia since it is a detailed report covering use of influencer marketing which will help marketers compare their approach for managing influencers.
This chart features some of the latest trends according to Linqia. It provides a good checklist of tactics you could be considering.
Source: State of Influencer marketing 2018
Sample:…
The field of Influencer Marketing has grown by a whopping 198% in 2017!
‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit SMEs or large corporations, have become increasingly interested in utilising both micro and macro influencers, to establish effective influencer relations and in turn, run successful brand engagement campaigns for their audiences.
As Adweek states, influencer marketing has expanded exponentially over the past two years, where the industry has gone from being just a rising marketing tactic to an essential part of most marketing budgets in 2018. In fact, according to State of Influencer Marketing Report 2018 by klear, Influencer Marketing, as a field, grew by a whopping 198% in 2017!
Increased budget allocations
According to another report on Influencer Marketing by …
Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle
It's a general marketing myth that without PR (positive or negative) consumers won't know who you are and how you can help - wrong. Although effective PR can be the make or break for smaller companies who want to get their name, vision and message out to the public, larger brands have build a brand identity that keeps them noticed regardless of ill-thought out publicity stunts and, sometimes, even the products they offer.
Brand equity refers to the customer's perception of a brand name or company rather than the multitude of products or services they provide. Brands that successfully create a strong online and offline brand equity includes: Apple, Google, Microsoft, Amazon, Netflix etc. You can instantly identify them, even if you don't know everything they offer.
However, solely…
Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing
The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by what trends within their social circles online.
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Why social networks?
As technology advanced, more people used social networks for business functions especially, focusing on consumer recommendations found on social media which were used to guide companies on the development of their products and marketing strategies. Additionally, the use of the power of social networks to learn and influence consumer behavior for brand development proved to be more efficient than traditional forms of advertising. Here are some…
How to reach out and impress potential influencers for your brand
People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of email requests have already started pouring into their inbox.
Even if you don’t receive 1,000 emails a day like some of those busy bees, I bet you’re also dealing with the flood of information and to-do’s you have to take care of on a daily basis. In fact, the number of business emails sent and received per user per day totaled 120 emails per day in 2017, according to a report by the Radicati Group Inc. Now, what does this mean for you?
It’s not an easy task to stand out and make an impression amongst all of the buzz.
However,…
Digital PR is here to stay folks, but how do you make it a success?
Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t too sure what it is, or how to make a success of it.
But digital PR is here to stay folks. As more and more businesses try and maximize on the overlap between SEO and PR. But what makes digital PR different from regular PR? And how can you make a success of it?
Essentially, Digital PR is the art of placing a press article, whilst also earning a link back from the publication to your site. This is obviously different from traditional PR, where you’re looking to maximize brand awareness and place the brand front and centre of an audience’s mind.
Your KPIs will differ for digital PR too. With traditional press,…
Three guiding principles of effective influencer marketing
The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively impact their products and services, however, despite its long history, the rise of digital and social media has propelled influencer marketing into the consciousness of more marketing leaders than ever before. Fuelled by lower barriers to entry and access to a plethora of opinion leaders across a huge range of sectors and interests, the concept of influencer marketing has become a prominent device in the modern marketing toolkit:
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2018: the year of the influencer?
Many commentators have illustrated that 2017 proved just how popular influencer marketing has become, leading some to suggest that 2018 may be the year of the influencer.…
If all that is between you and influencer marketing is knowing where to begin, then read on...
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?
Once we muster the ability to look beyond the horror of how fast 2017 has been and gone, we’re actually left with an abundance of excitement. The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. Nor do we need to, or want to, shout the same old stats on the ROI of influencer marketing ’til we’re blue in the face – 2017 has been a year where many pennies have dropped.
With all this said, brands are yearning to learn exactly what they need to do…
Here’s how to attract more brand ambassadors and let your customers do the marketing for you
Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and require different strategies to scale.
Influencers are paid, spokespeople. They create content for a short period of time on a contract, then often remove the content from their social media feeds after the contract ends.
Influencers have their uses, but for long-term impact, brand ambassadors offer superior ROI. Unlike influencers, brand ambassadors are unpaid customers. Their genuine love for a company and its products inspires them to share their passion, driving sales through word of mouth.
Any successful marketing strategy is worth continued investment. Brand ambassador programs are no different.
During test phases, marketers should not be concerned about scale — only evidence that a program works. Once the program proves effective, however, scale becomes a…
How to successfully source and create an influencer marketing plan for 2018
Who are you more likely to trust before buying a product?
Pose this question to contemporary audiences, and they’ll predictably — and understandably — say friends, family, and people who have previously used the product. Consumers have hit a new level of advertising fatigue, making us wary of any traditional messages and advertisements sellers throw our way.
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That hasn’t stopped customers from buying though. It’s just that now those purchases get nudged along thanks to recommendations from the tweets, images, and posts a potential buyer sees online. After all, those aren’t talking at you; they’re talking to you in a subtle, casual, and unscripted way.
This is a familiar trip through the sales funnel for the customer, except this time the guide isn’t…
