Research showcasing best practice to improve your influencer marketing campaigns
Influencer marketing has become such a popular search term, that Google classifies the keyword as a "breakout", meaning it has experienced search growth of more than 5000%.
While we know that influencer marketing has become a popular digital media channel, what can we learn from influencer marketing campaigns that have already been run? We thought we would find out by analysing over 100 influencer campaigns and then share the results. The campaigns spanned global geographies and were sampled out of different industries - from FMCG to travel to fashion and motoring.
Read further to find out the highlights of the results, showcasing where and why influencer campaigns are popular, some best practice to get you started or improve current projects and how technology is improving the way we execute campaigns.
This infographic will help anyone who's eager to implement an influencer marketing campaign of their own.
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Research showing the importance of connecting with influencers to support your business goals
Reaching out to 'influencers' who will share your content and be Advocates of your brand is key. It's about finding the influencers who fit your brand, resonate with your content, will be positive and have 'authority' where they are socially hanging out. At the same time, we must be realistic with who we engage with and what we can share. It's not necessarily about following those with the greatest Klout or Followers - its relevance, credibility and fit for your business.
Theshelf.com's research highlights these key points and the importance of connecting with Influencers.
92% consumers trust influencers from third parties and influencers are supporting businesses in achieving their goals; whether it's for SEO, Brand Awareness or to boost their sales.
Read further, to find out their 5 tips to driving a successful influential reach strategy.
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An example of the growing importance of online influencer outreach in marketing today
Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of character about the March 2015 cover of Marie Claire.
The Italian cover girl isn’t a model, an actress, or even a celebrity. She’s a fashion blogger with a firm grip on the interests of fashion fans around the world. And she’s one of many reasons you should be looking into the role that digital influencers can play in your marketing strategy.
Digital Influence is changing
Leveraging fashion influencers is a great example of a shift in the world of marketing. True influence is no longer about paid celebrity product endorsements in film, television, and print. It’s about genuine, personal recommendations from…
What are the best online services to fuel your blogger outreach?
You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you have the blogosphere buzzing with mentions of your brand? The answer is blogger outreach. This involves tapping into the huge influence that bloggers have and using it to get more eyeballs on your content and to grow your business faster.
Sure you could go ahead and contact any relevant blog that you come across but that won’t get you to where you want to be. By targeting the most influential and relevant blogs you will gain access to huge groups of people who are completely in line with your target audience.
In this post I’m going to talk you through a number of tools that can help you not only find the right bloggers/blogs to contact but also manage…
23 techniques to build into your influencer outreach
'Influencer outreach' is often the missing part of the content marketing jigsaw, which is neglected in favour of gaining organic reach for your content. This infographic gives some ideas to shape your approach. There's no data in sight, instead it just gives ideas from well-known influencers on how you can improve your influencer outreach.
Key Influencers define the process as 'developing relationships with influential people' that can lead to their assisting you in creating visibility for your product or service.'
Listen to what some of the key influencers from the world of marketing like Jeff Bullas, Ann Handley, Joe Pullizi and Jay Baer recommend including:
Events are opportunities to build relationships.
Be open minded about who you define an Influencer to be.
Research and understand your Influencers, who are they now and what are their future goals.
Showcase your own knowledge and expertise…
What is influencer marketing and how to use it?
Buying decisions, particularly high-value or complex ones, are not made in isolation.You need to know who your buyers are talking to, and get those people on side. You need to know who’s on their team, and get them on yours. That is how I define influencer marketing. In this post I'll show how you can use it in practice by mapping third parties to the buying decision to plan your influencer marketing.
Why is influencer marketing important?
The source of a message is often as important as the message itself... The opinions of others are sought during a buying decision for two main reasons:
people may wish to shortcut the process by asking someone they think knows the subject well,
and secondly, they may look for reassurance that their decision is sound.
This is why you’ll hear marketers talk about including ‘influencers’ as part of your wider audience.…
