Advantages and drawbacks of different influencer marketing solutions.
Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017.
This clearly indicates how influencer marketing has been growing over the past couple of years. And it definitely doesn’t show any signs of stopping. By 2020, the global spend on influencer marketing is expected to be anywhere between $5 and $10 billion.
The growing popularity and success of influencer marketing have encouraged many marketers to focus more on it. 85% of marketers are using it, and 90% of them have…
The field of Influencer Marketing has grown by a whopping 198% in 2017!
‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit SMEs or large corporations, have become increasingly interested in utilising both micro and macro influencers, to establish effective influencer relations and in turn, run successful brand engagement campaigns for their audiences.
As Adweek states, influencer marketing has expanded exponentially over the past two years, where the industry has gone from being just a rising marketing tactic to an essential part of most marketing budgets in 2018. In fact, according to State of Influencer Marketing Report 2018 by klear, Influencer Marketing, as a field, grew by a whopping 198% in 2017!
Increased budget allocations
According to another report on Influencer Marketing by …
Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing
The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by what trends within their social circles online.
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Why social networks?
As technology advanced, more people used social networks for business functions especially, focusing on consumer recommendations found on social media which were used to guide companies on the development of their products and marketing strategies. Additionally, the use of the power of social networks to learn and influence consumer behavior for brand development proved to be more efficient than traditional forms of advertising. Here are some…
How to reach out and impress potential influencers for your brand
People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of email requests have already started pouring into their inbox.
Even if you don’t receive 1,000 emails a day like some of those busy bees, I bet you’re also dealing with the flood of information and to-do’s you have to take care of on a daily basis. In fact, the number of business emails sent and received per user per day totaled 120 emails per day in 2017, according to a report by the Radicati Group Inc. Now, what does this mean for you?
It’s not an easy task to stand out and make an impression amongst all of the buzz.
However,…
Three guiding principles of effective influencer marketing
The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively impact their products and services, however, despite its long history, the rise of digital and social media has propelled influencer marketing into the consciousness of more marketing leaders than ever before. Fuelled by lower barriers to entry and access to a plethora of opinion leaders across a huge range of sectors and interests, the concept of influencer marketing has become a prominent device in the modern marketing toolkit:
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2018: the year of the influencer?
Many commentators have illustrated that 2017 proved just how popular influencer marketing has become, leading some to suggest that 2018 may be the year of the influencer.…
If all that is between you and influencer marketing is knowing where to begin, then read on...
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?
Once we muster the ability to look beyond the horror of how fast 2017 has been and gone, we’re actually left with an abundance of excitement. The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. Nor do we need to, or want to, shout the same old stats on the ROI of influencer marketing ’til we’re blue in the face – 2017 has been a year where many pennies have dropped.
With all this said, brands are yearning to learn exactly what they need to do…
Here’s how to attract more brand ambassadors and let your customers do the marketing for you
Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and require different strategies to scale.
Influencers are paid, spokespeople. They create content for a short period of time on a contract, then often remove the content from their social media feeds after the contract ends.
Influencers have their uses, but for long-term impact, brand ambassadors offer superior ROI. Unlike influencers, brand ambassadors are unpaid customers. Their genuine love for a company and its products inspires them to share their passion, driving sales through word of mouth.
Any successful marketing strategy is worth continued investment. Brand ambassador programs are no different.
During test phases, marketers should not be concerned about scale — only evidence that a program works. Once the program proves effective, however, scale becomes a…
How to successfully source and create an influencer marketing plan for 2018
Who are you more likely to trust before buying a product?
Pose this question to contemporary audiences, and they’ll predictably — and understandably — say friends, family, and people who have previously used the product. Consumers have hit a new level of advertising fatigue, making us wary of any traditional messages and advertisements sellers throw our way.
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That hasn’t stopped customers from buying though. It’s just that now those purchases get nudged along thanks to recommendations from the tweets, images, and posts a potential buyer sees online. After all, those aren’t talking at you; they’re talking to you in a subtle, casual, and unscripted way.
This is a familiar trip through the sales funnel for the customer, except this time the guide isn’t…
Learn how influencer marketing has ripped into social media strategies and how it can help you
Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into their marketing mix, they are discovering new ways to benefit from it, and better ways to implement it. As a result, there have been a few changes in the influencer marketing landscape.
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These changes mainly affect marketers’ spending on influencer marketing, and what they achieve through the marketing channel. There are also changes in terms of ROI, and the platforms leveraged…
Don't make these common influencer marketing mistakes or else you risk scandal and negative brand awareness
Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also destroy them. Collaborating with an influencer is essentially picking a business partner; choosing the right one can bring great success, but a poor choice can cause great damage.
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Before approaching the tactic, you must be sure you understand the risks of influencer marketing, and not just the rewards. Here are four of the major ones to consider.
1. They may only be in it for a paycheck
What started off as some extra cash on the…
