New infographic shows key stats to bear in mind when building your digital marketing strategy
Now that mobile accounts for over half of all web traffic and the mobile web is beginning to mature, it's important that marketers fully understand the ramifications of the seismic shift in device use.
This infographic gives a few quick and useful ideas for getting started. It's based around the idea that the key to success with mobile marketing is to be there, bit quick and be noticed. These are certainly useful areas to base the basics of your strategy around, although there is obviously a lot more to mobile marketing that that!
If you're currently looking at your mobile marketing strategy, then check out our newly updated 7 steps mobile marketing guide.
Thanks to Katapult for publishing this infographic…
Showing the huge impact of mobile marketing across web, social, display and email
The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.
In our latest infographic with JBH Marketing, we've brought together all the most important changes in a single infographic to highlight the areas needing attention. The tipping point has now been passed, and large sites like Google and Facebook are now seeing a considerable majority of their traffic coming from mobile devices.
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New study shows how shoppers are using their Smartphones in store
We're all familiar with 'showrooming', where people visit a shop to compare products and then buy it online later, often at a cheaper price. Until a few years ago, buying online generally entailed going home, logging on and remembering exactly what is was you fancied buying back when you were in store. Easily done with big ticket items like laptops, fridges or bikes, but not so easy with products like clothes or food. Generally by the time you get home you've forgotten exactly what it was you were looking at.
But the massive advance in mobile technology over the past few years means that now pretty much every consumer has a computer in their pocket capable of checking prices in seconds. No longer is there any need to remember what you were looking at for when you get home, the whole showrooming…
8 factors to consider when investing in your first mobile app
From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning and not wasteful? Well, you need a firm understanding of the process.
The Value of Mobile Apps
It’s challenging to hone in on the specific and tangible value of mobile apps. The trouble is that apps are valued differently in certain industries. Furthermore, an app may work for one business but flop for the closest competitor. Since a mobile app can be such a costly and time-intensive investment for a business, it’s imperative that you understand the value and risks in advance.
You should only consider a mobile app if you know the penetration of smartphones within your target…
Mobile Marketing Trends And Tools You Can't Miss
Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well.
2016 marks a year where several trends that have had merely tacit relationships to each other in the past - such as social media, video ads, mobile apps and mobile pay - now have the potential to be fully integrated to increase exposure and drive up sales. Here's a crash course in important mobile marketing developments you can expect to see in 2016.
With 40% of all online purchases currently taking place on cell phones and 66% of opted in consumers having completed a purchase because they received a text message from the brand, if you're not fully taking advantage of SMS marketing, you can bet someone else is (Source).
Here are some trends and tools to enhance your…
Enhancing the customer journey for your business by integrating SMS marketing
Understanding the journey your customers take is crucial to making sure you're providing the best possible experience. By mapping out potential journeys, you can better understand which customer touchpoints are letting you down and where there's potential for you to improve; allowing you to develop a comprehensive strategy for success.
Mobile devices have had a significant impact on the customer's journey, with many relying on their smartphone to visit your website, compare prices, or read customer reviews prior to purchase. Add to this all the other mobile uses, like capturing an appointment with your business in their calendar or Instagramming a photo of their new purchase and sharing their experience on social media, and it's easy to see how crucial mobile communications have become.
Customer journeys will always be different for individual businesses and customers, but to give you an idea of…
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue
Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications.
Mobile comprises of 34% of all ecommerce transactions worldwide, and this figure is expected to grow to over 50% in 2016. What is more, 85% of consumers today prefer a mobile application over a mobile website. Clearly there are big opportunities here. The biggest challenge any ecommerce business faces is to stand out in the competition with a stunning and interactive app that engages and retains buyers at every level.
With this in mind, here are some essential features that your ecommerce mobile app should include to give it a competitive edge and deliver excellent user experience.
1. Promote Customization
For any ecommerce business,…
Reviewing the Mobile ad landscape and the future of programmatic advertising
Simon Swan's Digital Marketing Essentials interview with Luke Jonas of Hatch London
I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at mobile advertising technology platform and is a co-founder of Hatch London, an agency that help businesses build and upskill their digital performance marketing teams.
Luke has a wealth of experience across the digital sphere working for start-ups as well as for leading affiliate networks, and discussed with me how the rapid change in the mobile landscape the changing technologies, and the rise in programmatic advertising and the changes in advertisers looking to take media buying in-house.
[si_guide_block id="67100" title="Download free resource – Programmatic Marketing Brief" description="Learn the key questions to ask when managing Programmatic."/]
Q1. You’ve worked in the mobile advertising space, can you let us know your thoughts on the opportunities in the…
How mobile marketing can support bricks and mortar retail
Did you know that 1 in 3 online purchases during this year’s Black Friday were completed on a mobile device? Mobile is now considered a channel in its own right – which is great news for offline retail. That’s right, offline retail. Contrary to what you may think, mobile commerce does not spell the end of real world shopping, it can actually save it!
Merchants who understand that a consumer’s dollars are green no matter where he or she buys, and are able to communicate with them as they constantly move across multiple touchpoints – will reap the rewards. Thanks to mobile, that movement can be glued together. Here’s how:
Targeting users based on their location
One of the major components of a perfect marriage between the physical and digital worlds…
UI Design Principles That Every Mobile App Developer Must Abide By
User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and tested UI design principles. The user interface design for a mobile app is different than web and hence, must be approached in a different manner.
Some principles to follow while designing a mobile app’s UI
It is always advisable to stick to certain principles that are accepted by the designers’ community and aid in designing an appealing user interface. Such a user interface not only attracts the user but also helps retain them in the long run.
Consistency of the design layout: Different sections of the app must be coherent in design, and there must be a consistency in the…
