A sizeable majority of millennials shop via their phones, yet many still worry about payment security.
For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices as opposed to computers. Millennials now make up 26% of the total population and it is no wonder that they are influencing the online shopping trends.
Coupofy conducted a study on more than 2000 Millennials in the USA so as to understand their mobile shopping habits. We established that 73% of the Millennials use their smartphones to find locations, 67% to play games while 59% use their mobile devices for online shopping.
42% of the Millennials feel unsafe making online payments using their smartphones while 32% feel safe and secure about online payments. When even the digitally native generations worry about…
Mobile websites aren't just desktop sites on wheels. Plan your mobile strategy accordingly
In the latest in our series of videos with sticky marketing, Dave talks about mobile strategy and tactics. He goes over some the common mistakes marketers often make with mobile, so you can avoid them.
If you can't watch the video for whatever reason, we've got a transcript for you below!
Grant Leboff: Dave of course one of the biggest things that have happened in the last few years is the impact of mobile on marketing and how that's affecting the way people communicate and some of the things they have to consider when they're putting communications together. What for you are perhaps the biggest things that marketing managers, business owners have to start considering in a mobile age?
Dave Chaffey: Well, yeah, certainly a massive impact, and in particular we're looking at smartphone because I think…
How to get your mobile strategy back on track
Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective personalization, and you need high-quality customer intelligence in order to provide that.
Data allows you to better understand your customers, and smart data builds trust. Traditional tools such as geofencing and wireless access points, among other technologies, create a picture of people’s behaviors so you can sell to them according to their circumstances. Modern marketing strategies are adaptive, shifting as they gather more details about audiences.
The way you market to someone browsing your app at home is different from how you’d approach them in your physical store. You might entice…
More than half of app users allow push notifications
Every wondered just how many app users enable push notifications? Well, wonder no more. It's crucial in the busy mobile app marketplace to use notifications sensitively to increase engagement and retention of app users, so this benchmark stat is surely good news to many app developers and marketers.
Data: MIDIA Research
Source: https://www.midiaresearch.com
This chart has been produced with data from 5 leading app vendors, which represent over 65,000 apps worldwide.
Further insights from MIDIA Research also include:
Travel and transport sectors have the highest push notification opt in rates. As opt in rates vary across verticals some sectors such as food and drink suffer low opt in rates, which could be because the app content isn't time or location specific.
More apps than ever are asking users to allow push notifications, which although rates are currently stable,…
Mobile revolution spreads eastward in 2016
From only a very slight penetration at the start of the decade, by 2019 over half of people will be using Smartphones in Poland, Russia, Turkey and the Czech Republic. These countries will be important for marketers in the coming few years, as a slowdown in China means greater focus on the 'near-East' rather than the 'far-East'.
In these areas where smartphone use currently lags behind the western world, there is still room for double-digit annual growth in penetration. This rapid growth in-turn leaves gaps open in the market just waiting to be filled by people who have developed compelling mobile responsive sites. Marketers should thus pay attention to these often overlooked markets. eCommerce folk that already have great customer journeys for those on mobiles should look at increasing language options to include these countries.
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Mobile commerce predicted to reach $250 billion by end of the decade
Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn a corner. A wide array of new apps, innovations and improved experiences mean buying from a mobile device has never been easier, and will only get more so.
Forrester forecast that thanks to the removal of barriers to m-commerce over the next four years, things are going to hot up fast. Purchases from mobile devices will double by 2020 reaching an impressive 250 billion dollars worth of transactions.
So for any marketers out there working for ecommerce sites, you need to make sure your mobile experience is as slick and seamless as possible. And no that doesn't just mean having a mobile responsive site. It means fast load times, simple forms, easy…
Mobile payment search peaked in late 2014. Now the market is maturing.
In the classic new technology hype cycle the key stages defined by Gartner are New Innovation > Inflated Expectations > Disillusionment > Regained confidence > Productivity.
The chart below from Google Trends shows how 3 of the top mobile payment solutions have traversed the hype cycle. Google Wallet and Apple Pay peaked a year or two ago, whilst the mobile payments app Venmo is still gaining traction. Mobile payments are becoming increasingly common and are well on their way to maturity. Having overtaken Google Wallet and being on track to do the same with Apple Pay, Venmo is certainly a provider to watch.
More broadly, marketers should consider how they can capitalise on the increasing popularity of mobile payments. Whether it's streamlining customer journeys or …
Retailers are starting to master mobile marketing
A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning to implement it.
Digital Doughnut surveyed over 100 retail executives and heads of ecommerce, asking them about their mobile strategy and the resources they had in place for managing it. At a time of massive disruption by mobile in both the in-store and online retail sectors, the findings make for interesting reading.
Mobile capabilities
Now it's 2016 retailers are finally starting to really get a handle on mobile. A few years ago departments were floundering around without a strategy, but now about a third or more consider themselves advanced, and the majority of the rest consider themselves to be 'getting there'. Only 10-20% consider themselves to be behind the…
New research showing the potential to improve conversion for mobile commerce
We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps.
The data shows mobile app conversion performance during 2015. Based on data derived from 50 million app users and from over 50 brands using Netmera services in 2015 and the first 2 months of 2016, this infographic highlights that the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, has a significant impact on mobile commerce conversion rates (180% increase in orders over the last year with push notifications).
Take a look at the infographic below to get a better idea of the scale of opportunity that is mobile commerce. Netmera offers services across sectors from retail, financial services and telecoms. Unfortunately these…
Review and improve your UX on mobile using the Smart Insights RACE Planning Framework
Should we be focusing our mobile marketing activities on the device, or the consumer?
Allow me to rewind the clock, briefly, and explain why this matters:
Back in 2004, when I got started in mobile, our expectations about a great mobile customer experience were blinkered by the capabilities of the handset. Nokia dominated the handset market, with 9 of the top 10 best selling handsets that year - some came with a colour display, most provided polyphonic ringtones, (very) basic games, and desktop tools. But no camera, no Bluetooth.
The ‘mobile internet’ was a tedious affair delivered on a smaller screen, accessed via an even smaller keypad, over patchy 3G coverage, using WAP (‘Wireless Application Protocol’, or ‘WAP is crap’ for short). Hats off to the brands that tackled mobile then - usually focussing on…
