Chart of the day: How is the future of search being affected by voice command?
Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'.
With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO.
The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?'
Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand.
In a recent report, Millennials and Gen Z differ in…
Chart of the day: Globally 16-24s mobile users are now capturing as much daily time as all other devices combined
Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet users will spend longer on their mobile than all other devices combined.
According to Global Web Index, globally among 16-24s mobiles are now capturing as much daily time as all other devices combined. It was reported that countries such as Saudi Arabia, China and Ireland, 16-24s are averaging almost an hour more on their mobile per day than all other devices.
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How mobile devices are serving a wide range of consumer needs
We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of tasks, including the all-important task of making key purchasing decisions.
But how does the use of mobile vary when it comes to fulfilling different needs? And how does the use of mobile vary between countries? It is important marketers understand the answers to these questions, so they can understand how best to reach and connect with their target audience.
This infographic from ComScore can help you understand how consumers are using different mobile technologies to fulfil various needs.
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Marketing your restaurant is a mobile game.
The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it makes sense that your restaurant follows suit with the big names to capitalize on this growing need to know.
If you look around at what many restaurants are trying, you will see many innovative and forward-thinking strategies that are yielding some great success. Today there are a number of ready-made app solutions that provide access to many of these features being used by the big names.
The rise of app builders now allows you to implement the same strategies used by large chains without all the necessary developer fees.
You can easily borrow some of the thinking behind the success of these big brands and develop your own mobile strategy based on what's working.
As a small business or even a string of…
Chart of the day: UK users spend almost 2 hours per day online via mobile
Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in online behaviors. According to recent research, internet users are spending on average 1 hour and 42 minutes per day on their mobiles. This is an hour more compared to 2012.
This time is mainly consumed by those in the 16-24 bracket and spend an average of 3 hours 16 minutes on their mobile per day. This number will only increase as we become more dependant on our mobile and tablet devices.
What does this mean for marketers? As time spent online on mobile increases, marketers will need to migrate all their online activity to mobile. The increase in ownership…
Evolution of the TV watching experience
Not only did social networks change the way we stay in touch with friends, read the news and interact with brands, but also the way we watch TV. These days, our TV watching experience is no longer limited to the span of your living room coach – you can stay on the line friends and fellow fans and share your excitement about a new episode of a favorite show or a sports event without leaving the room. So it’s not surprising that content producers want to see us more and more involved and following them online, as it gives them a wealth of opportunities to keep us hooked and pitch commercial offers at just the right time. All that is required besides a television is an Internet-enabled phone, tablet or laptop – in other words, a second screen that extends and enhances the content that…
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe.
Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe.
The UK leads mobile ad growth compared with the rest of Europe.
There is year on year growth of around 53% for mobile advertising.
Mobile advertising revenue globally has hit $83 billion which is over 60% increase.
Mobile display advertising grew by 52.9% to €5.4 billion in Europe, mobile search was up 52.9% amounting to €5.5 billion.
Serbia, Romania and Turkey have seen the biggest mobile display advertising growth year-on-year.
Source: IAB Adex Benchmark 2016 - published June 2017
Sample: Data provided by IHS Markit and ComScore
Recommended…
The hyper-local tactics that can boost your brand nationally
Hyperlocal marketing has emerged as a key driver of consumer engagement. The State of Hyperlocal 2017 report indicates that marketers are investing heavily in social media, data, and analytics on their local campaigns. In fact, these areas represent the top spending categories across hyperlocal investments.
As consumers demand evermore personalized content and experiences, it makes sense for brands to invest in local tactics. The more customized their offers and messaging are, the more likely they are to establish long-standing relationships with their customers.
But in the rush to perfect hyperlocal strategies, companies must also attend to their national branding. Not only is a national strategy essential for raising brand awareness, but it’s also crucial for competing with e-commerce startups.
Are Ecommerce Startups a Threat?
Many ecommerce entrepreneurs establish their shops with an eye to competing with major retailers. They’ve seen the big names achieve success, and they…
Happy birthday iPhone
120 months ago on the 29th June at 09.41am (California time) the world changed forever. Six months after being introduced at the Macworld Convention by Steve Jobs, the $499, 4GB storage iPhone was finally in stores.
Since then, over a billion iPhones have been sold globally. In 2007 Apple had $6bn in cash. Today the company’s accounts are reportedly in the final stretch to being valued at $1trillion.
But things could have turned out very differently. Back when the iPhone wasn’t even a glint in Steve Jobs’ eyes, telecoms giants like Verizon held a tight grip over the specification of handsets. Weighty manuals read like a bible of ‘thou shall nots’. Such restrictions went against everything Jobs believed in. It certainly wasn’t a sector that he wanted to get into.
Some three years before the iPhone said ‘hello’. A team of Apple engineers were fiddling…
Is your fashion store missing out on the potential of fashion apps?
Recent data released by Google confirms what we already know - mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision. While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach. Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.
Recent data released by Google confirm what we already know- mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers…
