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October 4, 2010
Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications
I'm currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I've got to.
I'd be grateful for your opinions, particularly if you have experience of what works and what doesn't as a specialist consultant on mobile apps or if you are using apps within your business.
The growth in popularity of mobile apps
For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010:
[caption id="attachment_3483" align="aligncenter" width="586"] Growth in download from Apple App Store 2010. Source: IphoneDev[/caption]
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The high-lights and low-lights of 5 Foursquare campaigns - ClickZ
Value: [rating=4]
Our commentary: Since launching 18 months ago, Foursquare has emerged as a popular marketing platform for small businesses such as restaurants, bars, wine shops, and retailers - in this article ClickZ interviewed 5 such marketers to see what had worked and what hadn't.
It's both sobering and encouraging reading so make sure you check it out. Without much surprise the pertinent take-away: think first and commit to executing well - why?
When you're reliant on people "checking in" to help increase your brand awareness it really boils down to "why would I?" and "don't make it my problem to remember!"
Marketing implications: Foursquare campaigns are, well, campaigns. So you need to be committed and not expect magical results that last forever without you making it happen.
It has to be a part of the bricks-and-mortar operations since otherwise (as one interviewee states) "...this is…
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May 27, 2010
To coincide with the iPad launch on the 28th May in the UK, this is our review of the implications of the iPad for marketing into the future.
Although many commentators have criticised the iPad as an "inbetween" product which loses the portability benefits of Smart phones and the power of Netbooks, we believe it will be something of a game changer in the way we consume media and in providing new opportunities for marketing.
I coordinated the production of this guide for the cScape Customer Engagement Unit. It includes reviews and recommendations from 3 Smart Insights Expert commentators: Dan Barker, Dave Chaffey and myself.
iPad design techniques
.Net magazine August 2010 has a good tutorial and tips on iPad design. Here are a selection of their recommended links
iPad templates from Emily Chang - good for creating mockups, e.g. in Omnigraffle
Optimising for iPad - Stephan Spencer discusses how mobile-friendly…
