7 Tips to win the hearts, minds and wallets of mobile shoppers
A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey.
Pre-shopping: 58% of the sample use their mobile to locate stores, 57% check store hours and 44% browse retailers’ mobile sites.
In-store: 84% of shoppers are using mobiles devices in-store. 62% access store websites, 50% access brand sites and 21% use store apps.
7 Tips to engage and transact mobile shoppers
This post picks out 7 tips to engage and transact with today’s mobile shoppers across multiple devices and throughout the purchase cycle.
If you're to evaluate the wider developments in mobile marketing that will be important in 2014, see my free webcast.
1. Personalising the shopping experience
In its study 'The Future of Shopping’ commissioned by The Marketing Store, the Future Foundation sets out a…
New research showing mobile shopping vs browsing habits
Each quarter, the IMRG partner with eDigitalResearch to ask 2,000 UK consumers how they use mobile devices. This useful tracking study shows how consumers purchasing cycle is changing, as they are researching heavily on their mobile platforms before they complete their purchases. Their latest mobile commerce usage report shows that smartphone ownership in the UK is now at 60% with a significant number using them for purchase:
Over 54% of Smartphone Users now browse products each month whilst 40% purchase.
We liked this infographic since it also included a breakdown of category showing a variation of 30 to 70% purchase rates depending on category.
The infographic highlights other trends including the preferred brands for mobile devices, demographics of Smartphone owners and M-commerce trends across sectors.
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8 reasons to invest in mobile marketing
Mobile marketing is fast becoming a mainstream activity for those companies that get it. But for every company that does, there are many more that still don’t. Whether it’s because they think it’s a passing fad, or because they don’t quite know where to start, these companies are missing out on a commercial revolution. Here then, are eight reasons why you can’t afford to ignore mobile marketing…learn more from companies already reaping the benefits of mobile presented at the upcoming Mobile marketing Live on the 1st and 2nd October at London.
Reason 1: Consumers are already there
[caption id="attachment_17212" align="alignleft" width="158" caption="Marks & Spencer mobile site"][/caption]
When Marks & Spencer became the first UK retailer to launch a mobile-optimised, transactional website on 12 May 2010, its rationale came from an analysis of traffic to its website. Five per…
New EE site launches to promote new high-speed mobile access
Potential short-term impact: [rating=2]
Recommended link: Guardian introduction to 4G launch
Our commentary on 4G launch
Compared to some developed countries, the UK has limited high-speed mobile connectivity. This has now changed. Well at least in 4 UK cities, that's London, Bristol, Cardiff and Birmingham who now have access.
Brand “EE”, which is now the the UK’s largest mobile network as owner of the Orange and T-Mobile brands, has made the country’s first 4G service live and is promising to roll it out to 16 cities before Christmas. The initial coverage will be for around 20 million people. The Guardian reports that, as part of the launch, 700 shops which are currently branded Orange, T-Mobile and Everything Everywhere, will be renovated and have the EE brand added to their shopfront alongside the other…
