A breakdown by country of the most popular app download services to help make the business case
As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speed.
Apps are a truly global phenomenon, with mass consumer appeal. Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. Apps have made a healthy contribution to Apple’s revenues, generating an estimated $6 billion, comprising the 30% Apple takes in the cost of App downloads, charges from in-App payments, and revenue from iAd, its in-App advertising business that is still finding its feet.
Android to over take Apple soon
If we…
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Recommended link: Yahoo mobile modes research
I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some tasks and browsers for others. This research gives a nice clear statement on what these mobile tasks are:
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A testing service and resources on testing for mobile apps
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Recommended link: uTtest.com - mobile app testing
I was tipped off about uTest.com by a marketer who is currently involved with launching a mobile app. It wasn’t a service that I was aware of, so thought we would share here. We have mentioned tools like WhatUsersDo before, but this new tool caters specifically for mobile app and software testing with crowdsourced testing for mobile apps.
Utest.com is a US focused, but internationally acting innovative way of connecting businesses that want to launch software applications of all sorts of industry sectors with freelance testers around the world. They support Google, Amazon, Groupon with user testing for web or mobile.
They also have a useful introductory ebooks on Mobile Testing and whitepapers on agile mobile testing.…
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August 15, 2011
Pizza Express’ multichannel QR code
Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement I’ve seen. These are both as part of campaigns and as engagement devices on web, mobile or social network sites.
If you know of anything I should feature please drop me a line.
Pizza Express – from QR code to iPhone App payment
Over the last six months the rise of QR codes for multichannel customer engagement and marketing has reached a tipping-point. Providing an easy way to use a smartphone to scan a small code in the real world and immediately access information or a service online means QR codes have started to crop up on posters, newspapers and even…
UpworkAdvice on how to design and build an app including develop options and costs
The amazing growth in mobile apps has been recently catalogued on Smart Insights, but if you're thinking of going on this journey to develop your own App for your products, brand or company, it can feel like an uphill task with various elements to consider and various costing options attached to it. I wish I could say it's easy but there a little more to it to make this happen. Ever since Apple introduced the ability to allow developers to build apps on their devices and the launch of the App store, individuals and companies have rushed through the gates to build all kinds of Apps which you now see available on the App store.
This post gives my recommended steps/tips to help you in starting the journey to developing and…
10 Tips for developing Successful iPhone/iPad Apps
This chart, taken from my post on the consumer adoption of mobile apps and the marketing opportunities shows that it's worth thinking through you app strategy for different mobile platforms.
But if you decided you need to launch an app, what's the best approach to do this so that you get the results you're looking for? Well, thanks to Kim Watson, a Managing Director at publisher group MIlliivres Prowler Group, we're able to present this best practice advice on an app development process.
Source: IphoneDev
Ten tips for developing a mobile app
1. DEFINE A PURPOSE - Be clear about the benefits of your Application and match…
Buy Your Friends Starbucks On Facebook
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Our commentary: Thanks to an update added yesterday to the Starbucks Card Facebook application, the brand's fans can now gift Starbucks via Facebook. Importantly, the Facebook Card app was dreamed up by 'Suz01' in March 2008 in their community site, 'My Starbucks Idea' (similar to Dell's Ideastorm) - now the smart guys at Starbucks have enhanced that idea with a "Give a Gift" feature, users in the U.S. and Canada can use the application to load between $5 and $500 to a friend"€™s registered Starbucks Card.
To "€œGive a Gift,"€ app users are walked through a six-step process where they select a friend, specify an amount, choose a theme, pen a personal note, pay for the gift and then can share their generosity via status update with the rest of their Facebook friends
Marketing implications: "€œIt"€™s great to bring another customer-inspired idea to life that…
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October 4, 2010
Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications
I'm currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I've got to.
I'd be grateful for your opinions, particularly if you have experience of what works and what doesn't as a specialist consultant on mobile apps or if you are using apps within your business.
The growth in popularity of mobile apps
For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010:
[caption id="attachment_3483" align="aligncenter" width="586"] Growth in download from Apple App Store 2010. Source: IphoneDev[/caption]
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