8 factors to consider when investing in your first mobile app
From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning and not wasteful? Well, you need a firm understanding of the process.
The Value of Mobile Apps
It’s challenging to hone in on the specific and tangible value of mobile apps. The trouble is that apps are valued differently in certain industries. Furthermore, an app may work for one business but flop for the closest competitor. Since a mobile app can be such a costly and time-intensive investment for a business, it’s imperative that you understand the value and risks in advance.
You should only consider a mobile app if you know the penetration of smartphones within your target…
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue
Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications.
Mobile comprises of 34% of all ecommerce transactions worldwide, and this figure is expected to grow to over 50% in 2016. What is more, 85% of consumers today prefer a mobile application over a mobile website. Clearly there are big opportunities here. The biggest challenge any ecommerce business faces is to stand out in the competition with a stunning and interactive app that engages and retains buyers at every level.
With this in mind, here are some essential features that your ecommerce mobile app should include to give it a competitive edge and deliver excellent user experience.
1. Promote Customization
For any ecommerce business,…
UI Design Principles That Every Mobile App Developer Must Abide By
User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and tested UI design principles. The user interface design for a mobile app is different than web and hence, must be approached in a different manner.
Some principles to follow while designing a mobile app’s UI
It is always advisable to stick to certain principles that are accepted by the designers’ community and aid in designing an appealing user interface. Such a user interface not only attracts the user but also helps retain them in the long run.
Consistency of the design layout: Different sections of the app must be coherent in design, and there must be a consistency in the…
App Store Optimization is a new field but highly important for anyone looking for App users
App store optimization is the emerging and dynamic practice of creating mobile app listings in the Google Play and Apple app stores for indexation, app visibility and conversion.
Because neither app store provides visibility to either their indexing or ranking algorithms, or store search data like daily volume, or volume by keyword/phrase - publishers, marketers and agencies have had to experiment and draw on experiences of others.
App store optimization is often compared to search engine optimization mostly because that’s what marketers know and it is a familiar reference.
But there are significant differences that we will explore that all lead to the same conclusions: app store search is different than web search.
If a mobile app publisher, marketer or agency is building an app listing targeting keywords and phrases that are reported to be relevant and high…
Know where your app user acquisition channels drive sign ups
After spending your hard-earned marketing dollars on ad campaigns for your apps, you may be disappointed with the low acquisition figure and this prompts many questions. Have your ad campaigns targeted the right audience? Did you have the wrong advertising priorities when choosing campaign partners, ad networks and tracking partners for your ad campaigns? All these and many more aspects play a crucial role in making your app acquisition drive successful. Lack of adequate measures may mean you are unable to determine which channels are effective. So, measuring the success of your campaigns is crucial for the future of sustaining your app to support your business. In this post I will offer some clues as where to begin and how to approach this measurement.
First of all, sustainability is more important than growth because only when through enough acquisition you can secure…
How Moburst helped Mailwise gain visibility for their mobile app
For the past few years, the stock of mobile apps has been on the rise. As of May 2015, there are more than a million apps available in the leading app stores. To be precise, Google Play offers more than 1.5 million apps to its users, while iTunes follows closely behind with 1.4 million. Since the App Store was launched back in 2008, the number of apps has been rapidly growing, and it seems like that movement won't stop anytime soon. Thousands of apps are submitted for release each month - yet, for every successful app there are many others that fail to make a long-term impact, let alone find their way on the charts. How do apps get traffic and more importantly, downloads?
App Store Optimisation
Similarly to Google's SEO (Search Engine Optimisation), where websites optimise their sites to…
4 types of mobile app metrics that must be reported
A mobile app's raison d'être, just like any other product, is to generate more money for its creator than it costs to build. Use mobile app analytics to evaluate effectiveness of your mobile app marketing methods and to ensure ad spending leads to installations, and installations lead to app use and in-app purchasing. To review your approach to measuring app effectiveness, here are 4 types of measure we recommend.
1 Tracking the number of installs
One of the key metrics regardless of the app business model is the number of daily installs and their sources. Do your installs come from mobile ads or from app store directly? What is the split between paid and free sources of users and how does it change over time? Tracking paid and free installs are the basic metrics every mobile marketer should track from day one.
Answering these questions is…
How to create a marketing plan to launch your mobile app in three simple stages
Creating an app is a major accomplishment, but sadly not a guarantee of riches and rewards. If you want to make any money from your carefully crafted creation, you will need a solid and effective app marketing launch plan. Here is how you I believe you should create a plan based on my experience of app launches.If you want to make your app a success, promotion should start way before you’re ready to launch. It’s no good developing a beautiful app if no one ever learns of its existence, so it is vital to have a detailed plan in place of how to market your product and get it turning over a profit as quickly as possible.
Where to start with your…
An interview with the VP of Aviasales.ru - a case study of mobile app lead generation
In today’s mobile market, app developers concentrate primarily on making money from in-app purchases. However, there are many other ways to make a profit with an app. At AppInTop mobile app marketing podcast (English, Russian), we talked to Ivan Kozlov, Vice President of Mobile Products at Aviasales.ru about how to leverage a mobile app as a lead generation tool.
A lead gen case study - an airline ticket search app
Airline tickets are a very complicated product, and this is a low-margin business. But that doesn’t mean that you can’t make money in this niche. It’s perfectly realistic to create a successful product in this area, but to do so you…
Mobile apps to manage your digital marketing life
The modern marketer can reap massive benefits from the mobile app revolution. Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go. From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.
But of all the apps available, which are the best for the marketer, and particularly the digital marketer? I’ve put together a list of the apps I find most useful, both to keep up-to-date personally, but also to manage company social network activity.
The Best Social Media Management Apps
Founded back in 2008, Hootsuite is a popular…
