Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2
What happened last time?
Like mentioned in part one of this series, 'Death, Taxes and GDPR', we looked if companies are going to be compliant by 25th May 2018 when the General Data Protection Regulation (GDPR) comes into force in all 28 countries in Europe. We are now going to look into what is actually stopping companies from meeting the deadline.
The majority are struggling
We understand that most are struggling with meeting the deadline. But what is it that they are struggling with? The chart below displays the recent research by the IAPP and TrustArc, who surveyed nearly 500 privacy professionals in the US and EU. The first barrier hindering the US is the complexity of the law (38%), while a quarter (25%) of companies surveyed the EU have an inadequate budget. The second reason for…
The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves.
The Internet has given companies unprecedented opportunities.
One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal they’ll be, too.
This is why getting to know the consumers in your market should be one of your company’s top priorities. Treat it as seriously as you would any sales target, and you’ll quickly find that those sales targets become much easier to hit.
Consumers Want to Give Your Company Information
Too often, companies act as though finding out about the consumers within their markets is some herculean challenge. They may even invest in shady tactics to extract their personal information.
Yet, according to Accenture,…
Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2
Death, taxes and GDPR
I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in life. The General Data Protection Regulation (GDPR) comes into force in all 28 countries in Europe on 25th May 2018.
But seriously, folks ...
... how compliant are you really? Are you leaving it until the last minute or are you already sorted? Recent research by the IAPP and TrustArc, surveyed nearly 500 privacy professionals in the US and EU have discovered some worrying statistics. 84% of U.S. firms say they’ll be compliant by 25th May, while more than one in four EU organizations don’t have confidence they’ll be fully compliant. This is very alarming. Next week I will be looking at what…
Fines for companies breaking anti-spam rules reach new highs
The Information Commissioners’ Office (ICO) has the power to issue fines of up to £400,000 to companies that fail to comply with data handling and antispam law and it’s a power that they’re increasingly willing to wield.
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/]
Since 2015, The ICO has issued fines of over £8.7 million to UK organizations that have broken the rules.
104 separate…
The 25th May 2018 marks the day that GDPR comes into force around Europe, and it's about to change the way many of us do business
A recent session I attended brought home not just the stark realities of the fast approaching GDPR, but also the plethora of unanswered questions that need addressing.
In this article, I’m going to be addressing some of the key issues we may be presented with, in the run-up to May 25th, whilst providing you with some actionable takeaways to make the transition as smooth as possible.
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018.…
69% of customers are 'concerned' with their data on IoT devices
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/]
This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on…
Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR)
We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today's chart are showing many businesses may be left with fines of up to 10 million Euros or 2% global turnover, unless action is taken.
In the chart, we can see a massive 84% of small and medium-sized enterprises (SME) and 43% of C-suites are not even aware of the forthcoming regulation.
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It…
What digital marketers need to know about the GDPR
As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing?
Historically, the way we have obtained consent to personal information within digital and direct marketing has often been a grey area. The Data Protection Act 1998 was predicated around the Data Protection Directive (DPD), established well over 21 years ago. It could not have possibly predicted, or have catered for, the digital age where big data has become big business.
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into…
Chart of the day: Customers trust traditional channels more than digital channels
Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile.
The research by MarketingSherpa found that digital channels were trusted less than traditional methods when compared.
Satisfied customers are more prepared to engage with a brands digital marketing campaigns
The research also found that satisfied customers engage more with digital channels, they skip fewer pre-roll ads. When compared to unsatisfied customers, they are also less likely to unfollow companies on social media.
What causes dissatisfaction?
The study also looked at what causes users become unsatisfied, finding that bad customer service is one of the biggest reasons.
Users expect to receive quality…
The implications of GDPR are looming, but is your company ready for the European change?
With new GDPR regulations to be effective from May 2018 - it's a topic on every email marketer's mind. But what is your company doing to prepare for this change?
The Smart Insights team would really appreciate it if you could contribute your companies readiness for GDPR (which comes into force in May 2018). Please take the poll below:
Is your company GDPR ready?
If you can't see the poll but would like to contribute, please vote directly here.
We will be soon releasing a new guide on GDPR, by our Email Marketing Manager, Kim Greenop-Gadsby, which details who and what it affects, steps to prepare for GDPR, a practical GDPR checklist, practical implementations of data collection and examples of poor judgments by companies that have panicked about GDPR.
Keep an eye on our content so…
