The latest advice on the UK response to revised e-privacy directive on site cookie usage
June 23rd update: The impact of the cookie law on analytics
I find this scary - a death knell to the "most measurable medium anywhere". Thanks to analytics specialist Vicky Brock asking for information on visits tracked by Google Analytics to the Information Commissioners website - we can get a pretty good idea on how many would be happy to opt-in to analytics - the answer is very few and certainly enough to skew the stats so they're meaningless. The massive drop in traffic recorded is due to the implementation of an opt-in to cookies as shown in the next entry in this post. Time to dust off those old log-file based analytics tools in a years time I think...
Vicky filed a freedom of information…
ASA regulations now cover websites and company-controlled social media presences
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Our commentary: The UK Advertising Standard Authority (ASA) has announced an extended remit to their CAP code guideance according to this useful summary from digital law specialists Pinsent Mason. The announcement explains that the regulations now cover:
"Advertisements and other marketing communications by or from companies, organisations or sole traders on their own websites, or in other non-paid-for space online under their control, that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities".
Marketing implications: The main points to note are:
1. Communications on your website will be subject to the standard ASA regulations which aim to control efforts to "mislead, harm or offend" and in particular communications about "alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims,…
